Inconsistent FIPS_PROJECT_DEPLOY_DIR if cmake project name != directory name

[floooh]

Bug: FIPS_PROJECT_DEPLOY_DIR and FIPS_PROJECT_BUILD_DIR use the cmake project name, while the rest of fips uses the directory name as project name.

Solution: the cmake variables also must use the directory name and ignore the cmake project name.

[floooh]

PS: there are also various other places where CMAKE_PROJECT_NAME is used instead of the directory name, these must be fixed as well.

[floooh]

This is fixed in commit c02765f