diff --git a/packages/api/typings/app.ts b/packages/api/typings/app.ts
index 7a7244d9..9bce9d04 100644
--- a/packages/api/typings/app.ts
+++ b/packages/api/typings/app.ts
@@ -202,9 +202,34 @@ export type UIConfig = Partial<{
   miscLinks: Array<IMiscLink>;
   favIcon: FavIcon;
   locale: { lng?: string };
+  dateFormats?: DateFormats;
 }>;
 
 export type FavIcon = {
   default: string;
   alternative: string;
 };
+
+export type DateFormats = {
+  /**
+   * When timestamp is in same day (today)
+   *
+   * @example `hh:mm:ss`
+   * @see https://date-fns.org/v3.6.0/docs/format
+   */
+  short?: string;
+
+  /**
+   * When timestamp is in same year
+   *
+   * @example `MM-dd hh:mm:ss`
+   * @see https://date-fns.org/v3.6.0/docs/format
+   */
+  common?: string;
+
+  /**
+   * @example `yyyy-MM-dd hh:mm:ss`
+   * @see https://date-fns.org/v3.6.0/docs/format
+   */
+  full?: string;
+}
diff --git a/packages/ui/src/components/JobCard/Timeline/Timeline.tsx b/packages/ui/src/components/JobCard/Timeline/Timeline.tsx
index 94f98ce5..6b027d22 100644
--- a/packages/ui/src/components/JobCard/Timeline/Timeline.tsx
+++ b/packages/ui/src/components/JobCard/Timeline/Timeline.tsx
@@ -1,4 +1,4 @@
-import { formatDistance, getYear, isToday, differenceInMilliseconds } from 'date-fns';
+import { formatDistance, getYear, isToday, differenceInMilliseconds, format } from 'date-fns';
 import enLocale from 'date-fns/locale/en-US';
 import { TFunction } from 'i18next';
 import React from 'react';
@@ -7,18 +7,29 @@ import { dateFnsLocale } from '../../../services/i18n';
 import s from './Timeline.module.css';
 import { AppJob, Status } from '@bull-board/api/typings/app';
 import { STATUSES } from '@bull-board/api/src/constants/statuses';
+import { useUIConfig } from '../../../hooks/useUIConfig';
 
 type TimeStamp = number | Date;
 
 const formatDate = (ts: TimeStamp, locale: string) => {
+  const uiConfig = useUIConfig();
+  const dateFormats = uiConfig.dateFormats || {};
+
   let options: Intl.DateTimeFormatOptions;
+
   if (isToday(ts)) {
+    if (dateFormats?.short) {
+      return format(new Date(ts), dateFormats.short)
+    }
     options = {
       hour: 'numeric',
       minute: 'numeric',
       second: 'numeric',
     };
   } else if (getYear(ts) === getYear(new Date())) {
+    if (dateFormats?.common) {
+      return format(new Date(ts), dateFormats.common)
+    }
     options = {
       month: 'numeric',
       day: 'numeric',
@@ -27,6 +38,9 @@ const formatDate = (ts: TimeStamp, locale: string) => {
       second: '2-digit',
     };
   } else {
+    if (dateFormats?.full) {
+      return format(new Date(ts), dateFormats.full)
+    }
     options = {
       year: 'numeric',
       month: 'numeric',