Adstock formula in Analyst Guide requires correction? #926
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exinity-matt-lock
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Hi,
I think the formula (that corresponds to the code too) should be:
media_adstocked_i = media_raw_i + decay_rate * media_adstocked_i-1
as opposed to media_adstocked_i = media_raw_i + decay_rate * media_raw_i-1
Referring to the Analyst Guide:
https://facebookexperimental.github.io/Robyn/docs/features/#variable-transformations
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