diff --git a/React/Base/RCTBridge.m b/React/Base/RCTBridge.m
index 046925eef4ca69..08adf5188f8d45 100644
--- a/React/Base/RCTBridge.m
+++ b/React/Base/RCTBridge.m
@@ -288,6 +288,8 @@ - (void)reload
    */
   dispatch_async(dispatch_get_main_queue(), ^{
     [self invalidate];
+    // Reload is a special case, do not preserve launchOptions and treat reload as a fresh start
+    self->_launchOptions = nil;
     [self setUp];
   });
 }