diff --git a/.changeset/dull-brooms-search.md b/.changeset/dull-brooms-search.md
new file mode 100644
index 00000000000..27a8414155c
--- /dev/null
+++ b/.changeset/dull-brooms-search.md
@@ -0,0 +1,5 @@
+---
+"app-builder-lib": minor
+---
+
+feat(nsis): add NsisOption to specify selectPerMachineByDefault
diff --git a/docs/generated/NsisOptions.md b/docs/generated/NsisOptions.md
index ba0cebd857d..6a6d44d1b90 100644
--- a/docs/generated/NsisOptions.md
+++ b/docs/generated/NsisOptions.md
@@ -12,6 +12,9 @@
 <p>If <code>oneClick</code> is <code>false</code> and <code>perMachine</code> is <code>false</code> (default): install mode installer page.</p>
 </li>
 <li>
+<p><code id="NsisOptions-selectPerMachineByDefault">selectPerMachineByDefault</code> = <code>false</code> Boolean - Whether to set per-machine or per-user installation as default selection on the install mode installer page.</p>
+</li>
+<li>
 <p><code id="NsisOptions-allowElevation">allowElevation</code> = <code>true</code> Boolean - <em>assisted installer only.</em> Allow requesting for elevation. If false, user will have to restart installer with elevated permissions.</p>
 </li>
 <li>
diff --git a/packages/app-builder-lib/scheme.json b/packages/app-builder-lib/scheme.json
index fc7cd69be72..de502df940e 100644
--- a/packages/app-builder-lib/scheme.json
+++ b/packages/app-builder-lib/scheme.json
@@ -4183,6 +4183,11 @@
             "string"
           ]
         },
+        "selectPerMachineByDefault": {
+          "default": false,
+          "description": "Whether to set per-machine or per-user installation as default selection on the install mode installer page.",
+          "type": "boolean"
+        },
         "shortcutName": {
           "description": "The name that will be used for all shortcuts. Defaults to the application name.",
           "type": [
@@ -4506,6 +4511,11 @@
             "string"
           ]
         },
+        "selectPerMachineByDefault": {
+          "default": false,
+          "description": "Whether to set per-machine or per-user installation as default selection on the install mode installer page.",
+          "type": "boolean"
+        },
         "shortcutName": {
           "description": "The name that will be used for all shortcuts. Defaults to the application name.",
           "type": [
diff --git a/packages/app-builder-lib/src/targets/nsis/Defines.ts b/packages/app-builder-lib/src/targets/nsis/Defines.ts
index 5402f35b28e..123649e1e0e 100644
--- a/packages/app-builder-lib/src/targets/nsis/Defines.ts
+++ b/packages/app-builder-lib/src/targets/nsis/Defines.ts
@@ -76,6 +76,7 @@ export type Defines = {
   MULTIUSER_INSTALLMODE_ALLOW_ELEVATION?: null
 
   INSTALL_MODE_PER_ALL_USERS?: null
+  INSTALL_MODE_PER_ALL_USERS_DEFAULT?: null
   INSTALL_MODE_PER_ALL_USERS_REQUIRED?: null
 
   allowToChangeInstallationDirectory?: null
diff --git a/packages/app-builder-lib/src/targets/nsis/NsisTarget.ts b/packages/app-builder-lib/src/targets/nsis/NsisTarget.ts
index 8b4d33cdd26..c676ecf26c1 100644
--- a/packages/app-builder-lib/src/targets/nsis/NsisTarget.ts
+++ b/packages/app-builder-lib/src/targets/nsis/NsisTarget.ts
@@ -474,6 +474,10 @@ export class NsisTarget extends Target {
       defines.INSTALL_MODE_PER_ALL_USERS = null
     }
 
+    if (options.selectPerMachineByDefault === true) {
+      defines.INSTALL_MODE_PER_ALL_USERS_DEFAULT = null
+    }
+
     if (!oneClick || options.perMachine === true) {
       defines.INSTALL_MODE_PER_ALL_USERS_REQUIRED = null
     }
diff --git a/packages/app-builder-lib/src/targets/nsis/nsisOptions.ts b/packages/app-builder-lib/src/targets/nsis/nsisOptions.ts
index e8e22ec0419..170e3c9aba3 100644
--- a/packages/app-builder-lib/src/targets/nsis/nsisOptions.ts
+++ b/packages/app-builder-lib/src/targets/nsis/nsisOptions.ts
@@ -74,6 +74,13 @@ export interface NsisOptions extends CommonNsisOptions, CommonWindowsInstallerCo
    */
   readonly perMachine?: boolean
 
+  /**
+   * Whether to set per-machine or per-user installation as default selection on the install mode installer page.
+   *
+   * @default false
+   */
+  readonly selectPerMachineByDefault?: boolean
+
   /**
    * *assisted installer only.* Allow requesting for elevation. If false, user will have to restart installer with elevated permissions.
    * @default true
diff --git a/packages/app-builder-lib/templates/nsis/assistedInstaller.nsh b/packages/app-builder-lib/templates/nsis/assistedInstaller.nsh
index 79401340c16..b7f47526554 100644
--- a/packages/app-builder-lib/templates/nsis/assistedInstaller.nsh
+++ b/packages/app-builder-lib/templates/nsis/assistedInstaller.nsh
@@ -143,7 +143,11 @@
       !ifdef INSTALL_MODE_PER_ALL_USERS
         !insertmacro setInstallModePerAllUsers
       !else
-        !insertmacro setInstallModePerUser
+        !ifdef INSTALL_MODE_PER_ALL_USERS_DEFAULT
+          !insertmacro setInstallModePerAllUsers
+        !else
+          !insertmacro setInstallModePerUser
+        !endif
       !endif
     ${endif}
   !endif