diff --git a/x-pack/plugins/cloud/public/plugin.test.ts b/x-pack/plugins/cloud/public/plugin.test.ts
index 4f81dd5f0cdc1..74b88cfe00081 100644
--- a/x-pack/plugins/cloud/public/plugin.test.ts
+++ b/x-pack/plugins/cloud/public/plugin.test.ts
@@ -103,6 +103,8 @@ describe('Cloud Plugin', () => {
             version_patch_int: -1,
           }
         );
+
+        expect(fullStoryApiMock.setUserVars).toHaveBeenCalledWith({ org_id_str: 'cloudId' });
       });
 
       it('user hash includes org id', async () => {
@@ -147,7 +149,6 @@ describe('Cloud Plugin', () => {
         expect(fullStoryApiMock.setVars).toHaveBeenCalledWith('page', {
           pageName: 'App1',
           app_id_str: 'App1',
-          org_id_str: 'cloudId',
         });
 
         // context clear
@@ -155,7 +156,6 @@ describe('Cloud Plugin', () => {
         expect(fullStoryApiMock.setVars).toHaveBeenCalledWith('page', {
           pageName: 'App1',
           app_id_str: 'App1',
-          org_id_str: 'cloudId',
         });
 
         // different app
@@ -169,7 +169,6 @@ describe('Cloud Plugin', () => {
           app_id_str: 'App2',
           page_str: 'page2',
           ent_id_str: '123',
-          org_id_str: 'cloudId',
         });
 
         // Back to first app
@@ -184,7 +183,6 @@ describe('Cloud Plugin', () => {
           app_id_str: 'App1',
           page_str: 'page3',
           ent_id_str: '123',
-          org_id_str: 'cloudId',
         });
 
         expect(currentContext$.observers.length).toBe(1);
diff --git a/x-pack/plugins/cloud/public/plugin.tsx b/x-pack/plugins/cloud/public/plugin.tsx
index a0822da8901c9..1b7539bd7fa95 100644
--- a/x-pack/plugins/cloud/public/plugin.tsx
+++ b/x-pack/plugins/cloud/public/plugin.tsx
@@ -259,6 +259,10 @@ export class CloudPlugin implements Plugin<CloudSetup> {
       packageInfo: this.initializerContext.env.packageInfo,
     });
 
+    fullStory.setUserVars({
+      org_id_str: esOrgId,
+    });
+
     // Very defensive try/catch to avoid any UnhandledPromiseRejections
     try {
       // This needs to be called syncronously to be sure that we populate the user ID soon enough to make sessions merging
@@ -283,7 +287,6 @@ export class CloudPlugin implements Plugin<CloudSetup> {
                     app_id_str: name ?? 'unknown',
                     page_str: page,
                     ent_id_str: id,
-                    org_id_str: esOrgId,
                   },
                   isUndefined
                 )