diff --git a/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.test.ts b/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.test.ts
index 229c009df3eec..04236b9ecc1cc 100644
--- a/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.test.ts
+++ b/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.test.ts
@@ -164,7 +164,7 @@ describe('validateActions', () => {
         false
       )
     ).rejects.toThrowErrorMatchingInlineSnapshot(
-      '"Failed to validate actions due to the following error: Action throttle cannot be shorter than the schedule interval of 1m: default (1s)"'
+      '"Failed to validate actions due to the following error: Action frequency cannot be shorter than the schedule interval of 1m: default (1s)"'
     );
   });
 
diff --git a/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.ts b/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.ts
index b86e30556f090..54a0f42dd6924 100644
--- a/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.ts
+++ b/x-pack/plugins/alerting/server/rules_client/lib/validate_actions.ts
@@ -175,7 +175,7 @@ export async function validateActions(
     errors.push(
       i18n.translate('xpack.alerting.rulesClient.validateActions.actionsWithInvalidThrottles', {
         defaultMessage:
-          'Action throttle cannot be shorter than the schedule interval of {scheduleIntervalText}: {groups}',
+          'Action frequency cannot be shorter than the schedule interval of {scheduleIntervalText}: {groups}',
         values: {
           scheduleIntervalText: data.schedule.interval,
           groups: actionsWithInvalidThrottles
diff --git a/x-pack/plugins/alerting/server/rules_client/tests/create.test.ts b/x-pack/plugins/alerting/server/rules_client/tests/create.test.ts
index aedf130e1f846..7e21881410e74 100644
--- a/x-pack/plugins/alerting/server/rules_client/tests/create.test.ts
+++ b/x-pack/plugins/alerting/server/rules_client/tests/create.test.ts
@@ -3045,7 +3045,7 @@ describe('create()', () => {
       ],
     });
     await expect(rulesClient.create({ data })).rejects.toThrowErrorMatchingInlineSnapshot(
-      `"Failed to validate actions due to the following error: Action throttle cannot be shorter than the schedule interval of 3h: default (1h), group2 (3m)"`
+      `"Failed to validate actions due to the following error: Action frequency cannot be shorter than the schedule interval of 3h: default (1h), group2 (3m)"`
     );
     expect(unsecuredSavedObjectsClient.create).not.toHaveBeenCalled();
     expect(taskManager.schedule).not.toHaveBeenCalled();
@@ -3122,7 +3122,7 @@ describe('create()', () => {
     await expect(rulesClient.create({ data })).rejects.toThrowErrorMatchingInlineSnapshot(`
       "Failed to validate actions due to the following 2 errors:
       - Actions missing frequency parameters: group3
-      - Action throttle cannot be shorter than the schedule interval of 3h: default (1h), group2 (3m)"
+      - Action frequency cannot be shorter than the schedule interval of 3h: default (1h), group2 (3m)"
     `);
     expect(unsecuredSavedObjectsClient.create).not.toHaveBeenCalled();
     expect(taskManager.schedule).not.toHaveBeenCalled();
diff --git a/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_query.tsx b/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_query.tsx
index 3cd22cc70a429..682bdbb52d81d 100644
--- a/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_query.tsx
+++ b/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_query.tsx
@@ -61,7 +61,7 @@ export const ActionAlertsFilterQuery: React.FC<ActionAlertsFilterQueryProps> = (
         label={i18n.translate(
           'xpack.triggersActionsUI.sections.actionTypeForm.ActionAlertsFilterQueryToggleLabel',
           {
-            defaultMessage: 'Send alert notification only if alert fields match a query',
+            defaultMessage: 'if alert matches a query',
           }
         )}
         checked={queryEnabled}
diff --git a/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_timeframe.tsx b/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_timeframe.tsx
index 05fcd8fba77a7..fa58e8d0c3f25 100644
--- a/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_timeframe.tsx
+++ b/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_alerts_filter_timeframe.tsx
@@ -49,7 +49,7 @@ const useDefaultTimezone = () => {
 const useTimeframe = (initialTimeframe?: AlertsFilterTimeframe) => {
   const timezone = useDefaultTimezone();
   const DEFAULT_TIMEFRAME = {
-    days: [],
+    days: ISO_WEEKDAYS,
     timezone,
     hours: {
       start: '00:00',
@@ -114,7 +114,9 @@ export const ActionAlertsFilterTimeframe: React.FC<ActionAlertsFilterTimeframePr
       const newDays = previouslyHasDay
         ? timeframe.days.filter((d) => d !== day)
         : [...timeframe.days, day];
-      updateTimeframe({ days: newDays });
+      if (newDays.length !== 0) {
+        updateTimeframe({ days: newDays });
+      }
     },
     [timeframe, updateTimeframe]
   );
@@ -144,7 +146,7 @@ export const ActionAlertsFilterTimeframe: React.FC<ActionAlertsFilterTimeframePr
         label={i18n.translate(
           'xpack.triggersActionsUI.sections.actionTypeForm.ActionAlertsFilterTimeframeToggleLabel',
           {
-            defaultMessage: 'Send alert notification within the selected time frame only',
+            defaultMessage: 'if alert is generated during timeframe',
           }
         )}
         checked={timeframeEnabled}
diff --git a/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_notify_when.tsx b/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_notify_when.tsx
index 27750dc0bfe61..f63a54cce5b5d 100644
--- a/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_notify_when.tsx
+++ b/x-pack/plugins/triggers_actions_ui/public/application/sections/action_connector_form/action_notify_when.tsx
@@ -328,9 +328,9 @@ export const ActionNotifyWhen = ({
                       name="throttle"
                       data-test-subj="throttleInput"
                       prepend={i18n.translate(
-                        'xpack.triggersActionsUI.sections.ruleForm.ruleNotifyWhen.label',
+                        'xpack.triggersActionsUI.sections.ruleForm.frequencyNotifyWhen.label',
                         {
-                          defaultMessage: 'Every',
+                          defaultMessage: 'Run action every',
                         }
                       )}
                       onChange={(e) => {