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Merge pull request #1 from Optable/add-lmpidsystem
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lmpIdSystem: Add initial documentation
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ecdrsvc authored May 1, 2024
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---
layout: userid
title: LMPID
description: LMPID User ID sub-module
useridmodule: lmpIdSystem
---

The Loblaw Media Private ID (LMPID) is the Loblaw Advance identity solution deployed by its media partners. LMPID leverages encrypted user registration information to provide a privacy-conscious, secure, and reliable identifier to power Loblaw Advance's digital advertising ecosystem.

## LMPID Registration

If you're a media company looking to partner with Loblaw Advance, please reach out to us through our [Contact page](https://www.loblawadvance.ca/contact-us)

## LMPID Configuration

First, make sure to add the LMPID submodule to your Prebid.js package with:

```bash
gulp build --modules=lmpIdSystem,userId
```

The following configuration parameters are available:

```javascript
pbjs.setConfig({
userSync: {
userIds: [{
name: 'lmpid'
}]
}
});
```

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