diff --git a/.circleci/config.yml b/.circleci/config.yml
index 2bf42be92c2..59d0ab399c9 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -117,7 +117,7 @@ workflows:
           filters:
             branches:
               ignore:
-                - master
+                - release
                 - gh-pages
       - deploy-preview:
           filters:
@@ -129,4 +129,4 @@ workflows:
           filters:
             branches:
               only:
-                - master
+                - release
diff --git a/.drone.yml b/.drone.yml
index 61cf302517e..4ba048cac12 100644
--- a/.drone.yml
+++ b/.drone.yml
@@ -20,7 +20,7 @@ steps:
         - push
       branch:
         exclude:
-          - master
+          - release
           - develop
           - gh-pages
           - rc/*
@@ -85,7 +85,7 @@ steps:
         - push
       branch:
         include:
-          - master
+          - release
 
   - name: slack
     image: plugins/slack
diff --git a/.travis.yml b/.travis.yml
index ccd74b41670..667f5f5f537 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -39,10 +39,10 @@ jobs:
 
 stages:
   - name: test
-    if: NOT (branch =~ /^(master|gh-pages)/)
+    if: NOT (branch =~ /^(release|gh-pages)/)
 
   - name: deploy-preview
     if: (branch =~ /^(develop|rc\/.*)/)
 
   - name: deploy-release
-    if: (branch = master)
+    if: (branch = release)
diff --git a/README.md b/README.md
index e74a02d2ea3..939467c015e 100644
--- a/README.md
+++ b/README.md
@@ -23,4 +23,4 @@ Install [Node](https://nodejs.org) and [Yarn](https://yarnpkg.com).
 
 ## Releases
 
-The CI will handle new releases once new changes gets merged into the `master` branch. Mainly though a Pull Request.
+The CI will handle new releases once new changes gets merged into the `origin/release` branch. Mainly though a Pull Request.
diff --git a/packages/dnb-design-system-portal/gatsby-config.js b/packages/dnb-design-system-portal/gatsby-config.js
index 69a5020c2b0..e3362b8884a 100644
--- a/packages/dnb-design-system-portal/gatsby-config.js
+++ b/packages/dnb-design-system-portal/gatsby-config.js
@@ -12,7 +12,7 @@ module.exports = {
       'The DNB Style Guide is the go to place for all who has to design, develop or create visuals with the DNB design.',
     // homepage: 'https://www.dnb.no',
     // siteUrl: 'https://www.dnb.no',
-    repoUrl: 'https://github.com/dnbexperience/eufemia/tree/master/'
+    repoUrl: 'https://github.com/dnbexperience/eufemia/tree/release/'
   },
   plugins: [
     {
diff --git a/packages/dnb-design-system-portal/src/pages/uilib/development/deploy.md b/packages/dnb-design-system-portal/src/pages/uilib/development/deploy.md
index ce29c7e3152..2e318321024 100644
--- a/packages/dnb-design-system-portal/src/pages/uilib/development/deploy.md
+++ b/packages/dnb-design-system-portal/src/pages/uilib/development/deploy.md
@@ -18,10 +18,10 @@ Once You push Your branch `ftr/your-feature` (or what ever) to remote **origin**
 
 Merges from a Pull Request and other pushes to the development branch `origin/develop`, will trigger a **test build** of the Portal. This way me make sure that a new Portal version can be build, before we actually publish a new build.
 
-### The Master Branch
+### The Release Branch
 
-Make sure You only make Pull Request from `origin/develop` into `origin/master`.
-The Master Branch is more kind of a **slave branch**. It reflects the latest version, but is actually only used to publish new versions and to make builds for the Portal.
+Make sure You only make Pull Request from `origin/develop` into `origin/release`.
+The Release Branch is more kind of a **slave branch**. It reflects the latest version, but is actually only used to publish new versions and to make builds for the Portal.
 
 **TODO:** GitFlow and CI structure graphics
 
@@ -34,6 +34,6 @@ The steps, from code changes to production builds are:
 1. Commit Your changes with the correct **[message decoration](/uilib/development/commit)**
 1. Push or make a Pull Request to the `origin/develop` branch
 1. Wait until the CI Server has validated the commits
-1. Make a [Pull Request](https://github.com/dnbexperience/eufemia/compare/master...develop?expand=1)
+1. Make a [Pull Request](https://github.com/dnbexperience/eufemia/compare/release...develop?expand=1)
 1. Once the Pull Request will be approved by one of the authored [repo contributors](https://github.com/dnbexperience/eufemia/graphs/contributors),
 1. The CI Server will deploy the Portal and NPM builds
diff --git a/packages/dnb-design-system-portal/src/pages/uilib/development/ui-lib.md b/packages/dnb-design-system-portal/src/pages/uilib/development/ui-lib.md
index 0f69086ae61..1ea144a70b8 100644
--- a/packages/dnb-design-system-portal/src/pages/uilib/development/ui-lib.md
+++ b/packages/dnb-design-system-portal/src/pages/uilib/development/ui-lib.md
@@ -24,6 +24,6 @@ These folders/files will be a part of the npm [package](https://unpkg.com/dnb-ui
 
 Make sure You use a correct **[message decoration](/uilib/development/commit)** to insure correct versioning.
 
-You have to commit (or Pull Request merge) your changes to the `origin/develop` branch. Once Your commits gets approved by the CI Server, You can make a _Pull Request_ to the `origin/master`.
+You have to commit (or Pull Request merge) your changes to the `origin/develop` branch. Once Your commits gets approved by the CI Server, You can make a _Pull Request_ to the `origin/release`.
 
-As soon as the _Pull Request_ gets merged into `origin/master`, the CI Server will check all commits and figure out the new NPM **Version Number** and publish a new version based on the message decorations.
+As soon as the _Pull Request_ gets merged into `origin/release`, the CI Server will check all commits and figure out the new NPM **Version Number** and publish a new version based on the message decorations.
diff --git a/packages/dnb-ui-lib/.releaserc b/packages/dnb-ui-lib/.releaserc
index 28da608571b..9f5ae0a7b05 100644
--- a/packages/dnb-ui-lib/.releaserc
+++ b/packages/dnb-ui-lib/.releaserc
@@ -2,6 +2,6 @@
   "ci": true,
   "debug": false,
   "dryRun": false,
-  "branch": "master",
+  "branch": "release",
   "analyzeCommits": "simple-commit-message"
 }
diff --git a/packages/dnb-ui-lib/src/components/input-masked/details.md b/packages/dnb-ui-lib/src/components/input-masked/details.md
index 76e0a8a1e7d..1e8fb31627e 100644
--- a/packages/dnb-ui-lib/src/components/input-masked/details.md
+++ b/packages/dnb-ui-lib/src/components/input-masked/details.md
@@ -1,4 +1,4 @@
-| Properties  | Description                                                                                                                                                                                                                      |
-| ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
-| `mask`      | _(mandatory)_ The mask prop, defined with a RegExp style of of characters or a callback function. Se [example](https://github.com/dnbexperience/eufemia/tree/master/packages/dnb-ui-lib/src/components/input-masked/Example.js). |
-| `show_mask` | _(optional)_ Show mask when input is empty and has no focus.                                                                                                                                                                     |
+| Properties  | Description                                                                                                                                                                                                                       |
+| ----------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| `mask`      | _(mandatory)_ The mask prop, defined with a RegExp style of of characters or a callback function. Se [example](https://github.com/dnbexperience/eufemia/tree/develop/packages/dnb-ui-lib/src/components/input-masked/Example.js). |
+| `show_mask` | _(optional)_ Show mask when input is empty and has no focus.                                                                                                                                                                      |