diff --git a/diesel/src/pg/expression/expression_methods.rs b/diesel/src/pg/expression/expression_methods.rs
index d3bcc81a9d5f..faa32d9f1a84 100644
--- a/diesel/src/pg/expression/expression_methods.rs
+++ b/diesel/src/pg/expression/expression_methods.rs
@@ -3418,9 +3418,11 @@ where
 
 pub(in crate::pg) mod private {
     use crate::sql_types::{
-        Array, Binary, Cidr, Inet, Integer, Json, Jsonb, MaybeNullableType, Multirange, Nullable,
-        OneIsNullable, Range, SingleValue, SqlType, Text,
+        Array, Binary, Cidr, Inet, Integer, MaybeNullableType, Multirange, Nullable, OneIsNullable,
+        Range, SingleValue, SqlType, Text,
     };
+    #[cfg(feature = "serde_json")]
+    use crate::sql_types::{Json, Jsonb};
     use crate::{Expression, IntoSql};
 
     /// Marker trait used to implement `ArrayExpressionMethods` on the appropriate
@@ -3558,7 +3560,9 @@ pub(in crate::pg) mod private {
     )]
     pub trait JsonOrNullableJson {}
 
+    #[cfg(feature = "serde_json")]
     impl JsonOrNullableJson for Json {}
+    #[cfg(feature = "serde_json")]
     impl JsonOrNullableJson for Nullable<Json> {}
 
     /// A trait that describes valid json indices used by postgresql
@@ -3646,9 +3650,13 @@ pub(in crate::pg) mod private {
         note = "try to provide an expression that produces one of the expected sql types"
     )]
     pub trait JsonOrNullableJsonOrJsonbOrNullableJsonb {}
+    #[cfg(feature = "serde_json")]
     impl JsonOrNullableJsonOrJsonbOrNullableJsonb for Json {}
+    #[cfg(feature = "serde_json")]
     impl JsonOrNullableJsonOrJsonbOrNullableJsonb for Nullable<Json> {}
+    #[cfg(feature = "serde_json")]
     impl JsonOrNullableJsonOrJsonbOrNullableJsonb for Jsonb {}
+    #[cfg(feature = "serde_json")]
     impl JsonOrNullableJsonOrJsonbOrNullableJsonb for Nullable<Jsonb> {}
 
     pub trait JsonIndex {
diff --git a/diesel/src/pg/types/json.rs b/diesel/src/pg/types/json.rs
index 9f43addf5e2e..f8603872b308 100644
--- a/diesel/src/pg/types/json.rs
+++ b/diesel/src/pg/types/json.rs
@@ -47,6 +47,7 @@ impl ToSql<sql_types::Jsonb, Pg> for serde_json::Value {
 }
 
 #[cfg(test)]
+#[cfg(all(feature = "postgres", feature = "serde_json"))]
 mod tests {
     use crate::deserialize::FromSql;
     use crate::pg::{Pg, PgValue};
diff --git a/diesel/src/sql_types/mod.rs b/diesel/src/sql_types/mod.rs
index 31ac664142b7..d581ab1b3e32 100644
--- a/diesel/src/sql_types/mod.rs
+++ b/diesel/src/sql_types/mod.rs
@@ -398,7 +398,7 @@ pub struct Timestamp;
 #[cfg(any(
     feature = "postgres_backend",
     feature = "mysql_backend",
-    all(feature = "sqlite", feature = "serde_json")
+    all(feature = "sqlite", feature = "serde_json",)
 ))]
 #[derive(Debug, Clone, Copy, Default, QueryId, SqlType)]
 #[diesel(postgres_type(oid = 114, array_oid = 199))]
@@ -479,21 +479,24 @@ pub struct Json;
 ///     }
 /// }
 ///
+/// # #[cfg(all(
+/// #   feature = "serde_json",
+/// #   any(
+/// #       feature = "postgres_backend",
+/// #       all(feature = "sqlite", feature = "returning_clauses_for_sqlite_3_35"),
+/// #   )
+/// # ))]
 /// # fn main() -> Result<(), Box<dyn std::error::Error>> {
 /// #     use diesel::insert_into;
 /// #     use self::contacts::dsl::*;
 /// #     let connection = &mut connection_no_data();
-/// # #[cfg(all(feature = "postgres_backend", feature = "serde_json"))]
+/// # #[cfg(feature = "postgres_backend")]
 /// #     diesel::sql_query("CREATE TABLE contacts (
 /// #         id SERIAL PRIMARY KEY,
 /// #         name VARCHAR NOT NULL,
 /// #         address JSONB NOT NULL
 /// #     )").execute(connection)?;
-/// # #[cfg(all(
-/// #    feature = "sqlite",
-/// #    feature = "serde_json",
-/// #    feature = "returning_clauses_for_sqlite_3_35"
-/// # ))]
+/// # #[cfg(feature = "sqlite")]
 /// #     diesel::sql_query("CREATE TABLE contacts (
 /// #         id INT PRIMARY KEY,
 /// #         name TEXT NOT NULL,
@@ -512,12 +515,18 @@ pub struct Json;
 /// assert_eq!(santas_address, inserted_address);
 /// #     Ok(())
 /// # }
-/// # #[cfg(not(feature = "serde_json"))]
+/// # #[cfg(not(all(
+/// #   feature = "serde_json",
+/// #   any(
+/// #       feature = "postgres_backend",
+/// #       all(feature = "sqlite", feature = "returning_clauses_for_sqlite_3_35"),
+/// #   )
+/// # )))]
 /// # fn main() {}
 /// ```
-#[cfg(any(
-    feature = "postgres_backend",
-    all(feature = "sqlite", feature = "serde_json")
+#[cfg(all(
+    feature = "serde_json",
+    any(feature = "postgres_backend", feature = "sqlite")
 ))]
 #[derive(Debug, Clone, Copy, Default, QueryId, SqlType)]
 #[diesel(postgres_type(oid = 3802, array_oid = 3807))]
diff --git a/diesel/src/sqlite/types/json.rs b/diesel/src/sqlite/types/json.rs
index 91fe45ee0b7f..cf8aac05bc68 100644
--- a/diesel/src/sqlite/types/json.rs
+++ b/diesel/src/sqlite/types/json.rs
@@ -19,12 +19,14 @@ const JSONB_TEXTRAW: u8 = 0x0A;
 const JSONB_ARRAY: u8 = 0x0B;
 const JSONB_OBJECT: u8 = 0x0C;
 
+#[cfg(all(feature = "sqlite", feature = "serde_json"))]
 impl FromSql<sql_types::Json, Sqlite> for serde_json::Value {
     fn from_sql(value: SqliteValue<'_, '_, '_>) -> deserialize::Result<Self> {
         serde_json::from_str(value.read_text()).map_err(|_| "Invalid Json".into())
     }
 }
 
+#[cfg(all(feature = "sqlite", feature = "serde_json"))]
 impl ToSql<sql_types::Json, Sqlite> for serde_json::Value {
     fn to_sql<'b>(&'b self, out: &mut Output<'b, '_, Sqlite>) -> serialize::Result {
         out.set_value(serde_json::to_string(self)?);
@@ -32,6 +34,7 @@ impl ToSql<sql_types::Json, Sqlite> for serde_json::Value {
     }
 }
 
+#[cfg(all(feature = "sqlite", feature = "serde_json"))]
 impl FromSql<sql_types::Jsonb, Sqlite> for serde_json::Value {
     fn from_sql(value: SqliteValue<'_, '_, '_>) -> deserialize::Result<Self> {
         let bytes = value.read_blob();
@@ -47,6 +50,7 @@ impl FromSql<sql_types::Jsonb, Sqlite> for serde_json::Value {
     }
 }
 
+#[cfg(all(feature = "sqlite", feature = "serde_json"))]
 impl ToSql<sql_types::Jsonb, Sqlite> for serde_json::Value {
     fn to_sql<'b>(&'b self, out: &mut Output<'b, '_, Sqlite>) -> serialize::Result {
         // Create a buffer to hold the binary JSONB encoding
@@ -451,6 +455,7 @@ fn write_jsonb_object(
 }
 
 #[cfg(test)]
+#[cfg(all(feature = "postgres_backend", feature = "serde_json"))]
 mod tests {
     use super::*;
     use crate::query_dsl::RunQueryDsl;
diff --git a/diesel/src/sqlite/types/mod.rs b/diesel/src/sqlite/types/mod.rs
index 8f3235c96d0f..1fabfce5aac1 100644
--- a/diesel/src/sqlite/types/mod.rs
+++ b/diesel/src/sqlite/types/mod.rs
@@ -1,5 +1,5 @@
 mod date_and_time;
-#[cfg(all(feature = "sqlite", feature = "serde_json"))]
+#[cfg(all(feature = "sqlite", feature = "serde_json",))]
 mod json;
 mod numeric;
 
diff --git a/diesel/src/type_impls/json.rs b/diesel/src/type_impls/json.rs
index 9d19c464fa90..57f2d1bc10e9 100644
--- a/diesel/src/type_impls/json.rs
+++ b/diesel/src/type_impls/json.rs
@@ -9,5 +9,10 @@ use crate::sql_types::Jsonb;
 #[derive(AsExpression, FromSqlRow)]
 #[diesel(foreign_derive)]
 #[diesel(sql_type = Json)]
-#[cfg_attr(any(feature = "postgres_backend", feature = "sqlite"), diesel(sql_type = Jsonb))]
+#[cfg_attr(
+    any(
+        feature = "postgres_backend",
+        feature = "sqlite"
+    ),
+diesel(sql_type = Jsonb))]
 struct SerdeJsonValueProxy(serde_json::Value);