diff --git a/packages/ace-core/src/scripts/ace-axe.js b/packages/ace-core/src/scripts/ace-axe.js
index 97677ad1..fb86f1ee 100644
--- a/packages/ace-core/src/scripts/ace-axe.js
+++ b/packages/ace-core/src/scripts/ace-axe.js
@@ -175,6 +175,7 @@ daisy.ace.run = function(done) {
         selector: '[*|type]',
         any: ['matching-aria-role'],
         metadata: {
+          help: "ARIA role should be used in addition to epub:type",
           description: "Ensure the element has an ARIA role matching its epub:type",
         },
         tags: ['best-practice']
diff --git a/packages/ace-report-axe/src/index.js b/packages/ace-report-axe/src/index.js
index 81cad5a4..0331bbec 100644
--- a/packages/ace-report-axe/src/index.js
+++ b/packages/ace-report-axe/src/index.js
@@ -9,57 +9,58 @@ const winston = require('winston');
 const kbMap = {
   'baseUrl': 'http://kb.daisy.org/publishing/',
   'map': {
-    'pagebreak-label': {url: 'docs/navigation/pagelist.html', 'title': 'Page Breaks'},
-    'html-has-lang': {url: 'docs/html/lang.html', title: 'Language'},
-    'html-lang-valid': {url: 'docs/html/lang.html', title: 'Language'},
-    'valid-lang': {url: 'docs/html/lang.html', title: 'Language'},
+    'accesskeys': {url: 'docs/html/accesskeys.html', title: 'Access Keys'},
     'area-alt': {url: 'docs/html/maps.html', title: 'Image Maps'},
-    'server-side-image-map': {url: 'docs/html/maps.html', title: 'Image Maps'},
-    'list': {url: 'docs/html/lists.html', title: 'Lists'},
-    'listitem': {url: 'docs/html/lists.html', title: 'Lists'},
-    'definition-list': {url: 'docs/html/lists.html', title: 'Lists'},
-    'dlitem': {url: 'docs/html/lists.html', title: 'Lists'},
-    'video-caption': {url: 'docs/html/video.html', title: 'Video'},
-    'video-description': {url: 'docs/html/video.html', title: 'Video'},
-    'table-duplicate-name': {url: 'docs/html/tables.html', title: 'Tables'},
-    'table-fake-caption': {url: 'docs/html/tables.html', title: 'Tables'},
-    'td-has-header': {url: 'docs/html/tables.html', title: 'Tables'},
-    'td-headers-attr': {url: 'docs/html/tables.html', title: 'Tables'},
-    'th-has-data-cells': {url: 'docs/html/tables.html', title: 'Tables'},
-    'layout-table': {url: 'docs/html/tables.html', title: 'Tables'},
-    'scope-attr-valid': {url: 'docs/html/tables.html', title: 'Tables'},
-    'image-alt': {url: 'docs/html/images.html', title: 'Images'},
-    'image-redundant-alt': {url: 'docs/html/images.html', title: 'Images'},
-    'input-image-alt': {url: 'docs/html/images.html', title: 'Images'},
-    'frame-title-unique': {url: 'docs/html/iframes.html', title: 'Inline Frames'},
-    'frame-title': {url: 'docs/html/iframes.html', title: 'Inline Frames'},
-    'meta-refresh': {url: 'docs/html/meta.html', title: 'Meta'},
-    'meta-viewport-large': {url: 'docs/html/meta.html', title: 'Meta'},
-    'meta-viewport': {url: 'docs/html/meta.html', title: 'Meta'},
     'aria-allowed-attr': {url: 'docs/script/aria.html', title: 'ARIA'},
+    'aria-hidden-body': {url: 'docs/script/aria.html', title: 'ARIA'},
     'aria-required-attr': {url: 'docs/script/aria.html', title: 'ARIA'},
     'aria-required-children': {url: 'docs/script/aria.html', title: 'ARIA'},
     'aria-required-parent': {url: 'docs/script/aria.html', title: 'ARIA'},
     'aria-roles': {url: 'docs/script/aria.html', title: 'ARIA'},
     'aria-valid-attr-value': {url: 'docs/script/aria.html', title: 'ARIA'},
     'aria-valid-attr': {url: 'docs/script/aria.html', title: 'ARIA'},
-    'aria-hidden-body': {url: 'docs/script/aria.html', title: 'ARIA'},
-    'empty-heading': {url: 'docs/html/headings.html', title: 'Headings'},
-    'heading-order': {url: 'docs/html/headings.html', title: 'Headings'},
-    'p-as-heading': {url: 'docs/html/headings.html', title: 'Headings'},
+    'button-name': {url: 'docs/html/forms.html', title: 'Forms'},
+    'checkboxgroup': {url: 'docs/html/forms.html', title: 'Forms'},
+    'color-contrast': {url: 'docs/css/color.html', title: 'Color'},
+    'definition-list': {url: 'docs/html/lists.html', title: 'Lists'},
+    'dlitem': {url: 'docs/html/lists.html', title: 'Lists'},
     'document-title': {url: 'docs/html/title.html', title: 'Page Title'},
     'duplicate-id': {url: 'docs/html/ids.html', title: 'Identifiers'},
-    'radiogroup': {url: 'docs/html/forms.html', title: 'Forms'},
-    'checkboxgroup': {url: 'docs/html/forms.html', title: 'Forms'},
+    'empty-heading': {url: 'docs/html/headings.html', title: 'Headings'},
+    'epub-type-has-matching-role': {url: 'docs/html/roles.html', title: 'ARIA role'},
+    'frame-title-unique': {url: 'docs/html/iframes.html', title: 'Inline Frames'},
+    'frame-title': {url: 'docs/html/iframes.html', title: 'Inline Frames'},
+    'heading-order': {url: 'docs/html/headings.html', title: 'Headings'},
+    'href-no-hash': {url: 'docs/html/links.html', title: 'Links'},
+    'html-has-lang': {url: 'docs/html/lang.html', title: 'Language'},
+    'html-lang-valid': {url: 'docs/html/lang.html', title: 'Language'},
+    'image-alt': {url: 'docs/html/images.html', title: 'Images'},
+    'image-redundant-alt': {url: 'docs/html/images.html', title: 'Images'},
+    'input-image-alt': {url: 'docs/html/images.html', title: 'Images'},
     'label-title-only': {url: 'docs/html/forms.html', title: 'Forms'},
     'label': {url: 'docs/html/forms.html', title: 'Forms'},
-    'button-name': {url: 'docs/html/forms.html', title: 'Forms'},
-    'accesskeys': {url: 'docs/html/accesskeys.html', title: 'Access Keys'},
-    'color-contrast': {url: 'docs/css/color.html', title: 'Color'},
+    'layout-table': {url: 'docs/html/tables.html', title: 'Tables'},
     'link-in-text-block': {url: 'docs/html/links.html', title: 'Links'},
     'link-name': {url: 'docs/html/links.html', title: 'Links'},
-    'href-no-hash': {url: 'docs/html/links.html', title: 'Links'},
-    'object-alt': {url: 'docs/html/object.html', title: 'Object'}
+    'list': {url: 'docs/html/lists.html', title: 'Lists'},
+    'listitem': {url: 'docs/html/lists.html', title: 'Lists'},
+    'meta-refresh': {url: 'docs/html/meta.html', title: 'Meta'},
+    'meta-viewport-large': {url: 'docs/html/meta.html', title: 'Meta'},
+    'meta-viewport': {url: 'docs/html/meta.html', title: 'Meta'},
+    'object-alt': {url: 'docs/html/object.html', title: 'Object'},
+    'p-as-heading': {url: 'docs/html/headings.html', title: 'Headings'},
+    'pagebreak-label': {url: 'docs/navigation/pagelist.html', 'title': 'Page Breaks'},
+    'radiogroup': {url: 'docs/html/forms.html', title: 'Forms'},
+    'scope-attr-valid': {url: 'docs/html/tables.html', title: 'Tables'},
+    'server-side-image-map': {url: 'docs/html/maps.html', title: 'Image Maps'},
+    'table-duplicate-name': {url: 'docs/html/tables.html', title: 'Tables'},
+    'table-fake-caption': {url: 'docs/html/tables.html', title: 'Tables'},
+    'td-has-header': {url: 'docs/html/tables.html', title: 'Tables'},
+    'td-headers-attr': {url: 'docs/html/tables.html', title: 'Tables'},
+    'th-has-data-cells': {url: 'docs/html/tables.html', title: 'Tables'},
+    'valid-lang': {url: 'docs/html/lang.html', title: 'Language'},
+    'video-caption': {url: 'docs/html/video.html', title: 'Video'},
+    'video-description': {url: 'docs/html/video.html', title: 'Video'},
   }
 };
 
diff --git a/tests/__tests__/axe-rules.test.js b/tests/__tests__/axe-rules.test.js
index d8a48116..59977c31 100644
--- a/tests/__tests__/axe-rules.test.js
+++ b/tests/__tests__/axe-rules.test.js
@@ -102,10 +102,14 @@ test('Checks that `epub:type` have matching ARIA roles', async() => {
   expect(assertions).toBeDefined();
   expect(assertions).toEqual(expect.arrayContaining([
     expect.objectContaining({
-      'earl:test': expect.objectContaining({ 'dct:title': 'epub-type-has-matching-role' }),
-      'earl:result': expect.objectContaining({
-        'earl:outcome': 'fail',
-        'earl:pointer': expect.objectContaining({ css: ['#fail1'] }),
+      'earl:test': expect.objectContaining({ 
+        'dct:title': 'epub-type-has-matching-role',
+        'dct:description': 'Ensure the element has an ARIA role matching its epub:type',
+        'help': {
+          'url': 'http://kb.daisy.org/publishing/docs/html/roles.html',
+          'title': 'ARIA role',
+          'description': 'ARIA role should be used in addition to epub:type'
+        }
       }),
     }),
     expect.objectContaining({