diff --git a/apps/cowswap-frontend/src/modules/usdAmount/state/usdRawPricesAtom.ts b/apps/cowswap-frontend/src/modules/usdAmount/state/usdRawPricesAtom.ts
index 66d35add69..9fe741c9d1 100644
--- a/apps/cowswap-frontend/src/modules/usdAmount/state/usdRawPricesAtom.ts
+++ b/apps/cowswap-frontend/src/modules/usdAmount/state/usdRawPricesAtom.ts
@@ -13,31 +13,51 @@ export interface UsdRawPriceState {
 
 export type UsdRawPrices = { [tokenAddress: string]: UsdRawPriceState }
 
+const usdPriceQueueSubscribersCountAtom = atom<{ [tokenAddress: string]: number }>({})
+
 export const currenciesUsdPriceQueueAtom = atom<{ [tokenAddress: string]: Token }>({})
 
 export const usdRawPricesAtom = atom<UsdRawPrices>({})
 
-export const addCurrencyToUsdPriceQueue = atom(null, (get, set, currency: Token) => {
-  const currencyAddress = currency.address.toLowerCase()
-  const currenciesToLoadUsdPrice = get(currenciesUsdPriceQueueAtom)
+export const addCurrencyToUsdPriceQueue = atom(null, (get, set, token: Token) => {
+  const currencyAddress = token.address.toLowerCase()
+  const usdPriceQueueSubscribersCount = get(usdPriceQueueSubscribersCountAtom)
+  const currenciesToLoadUsdPrice = { ...get(currenciesUsdPriceQueueAtom) }
+
+  const subscribersCount = (usdPriceQueueSubscribersCount[currencyAddress] || 0) + 1
+
+  // Increase the subscribers count
+  set(usdPriceQueueSubscribersCountAtom, {
+    ...usdPriceQueueSubscribersCount,
+    [currencyAddress]: subscribersCount,
+  })
 
   if (!currenciesToLoadUsdPrice[currencyAddress]) {
     set(currenciesUsdPriceQueueAtom, {
       ...currenciesToLoadUsdPrice,
-      [currencyAddress]: currency,
+      [currencyAddress]: token,
     })
   }
 })
 
-export const removeCurrencyToUsdPriceFromQueue = atom(null, (get, set, currency: Token) => {
-  const currencyAddress = currency.address.toLowerCase()
-  const currenciesToLoadUsdPrice = get(currenciesUsdPriceQueueAtom)
+export const removeCurrencyToUsdPriceFromQueue = atom(null, (get, set, token: Token) => {
+  const currencyAddress = token.address.toLowerCase()
+  const usdPriceQueueSubscribersCount = get(usdPriceQueueSubscribersCountAtom)
+  const currenciesToLoadUsdPrice = { ...get(currenciesUsdPriceQueueAtom) }
+
+  const subscribersCount = Math.max((usdPriceQueueSubscribersCount[currencyAddress] || 0) - 1, 0)
+
+  // Decrease the subscribers count
+  set(usdPriceQueueSubscribersCountAtom, {
+    ...usdPriceQueueSubscribersCount,
+    [currencyAddress]: subscribersCount,
+  })
 
-  if (currenciesToLoadUsdPrice[currencyAddress]) {
-    const stateCopy = { ...currenciesToLoadUsdPrice }
-    delete stateCopy[currencyAddress]
+  // If there are no subscribers, then delete the token from queue
+  if (subscribersCount === 0) {
+    delete currenciesToLoadUsdPrice[currencyAddress]
 
-    set(currenciesUsdPriceQueueAtom, stateCopy)
+    set(currenciesUsdPriceQueueAtom, currenciesToLoadUsdPrice)
   }
 })
 
diff --git a/apps/cowswap-frontend/src/modules/usdAmount/updaters/UsdPricesUpdater.ts b/apps/cowswap-frontend/src/modules/usdAmount/updaters/UsdPricesUpdater.ts
index 4be20f6d85..b2dfe59839 100644
--- a/apps/cowswap-frontend/src/modules/usdAmount/updaters/UsdPricesUpdater.ts
+++ b/apps/cowswap-frontend/src/modules/usdAmount/updaters/UsdPricesUpdater.ts
@@ -8,6 +8,7 @@ import ms from 'ms.macro'
 import useSWR, { SWRConfiguration } from 'swr'
 
 import { USDC } from 'legacy/constants/tokens'
+import useDebounce from 'legacy/hooks/useDebounce'
 
 import { useWalletInfo } from 'modules/wallet'
 
@@ -31,6 +32,8 @@ const swrOptions: SWRConfiguration = {
   revalidateOnFocus: true,
 }
 
+const USD_PRICES_QUEUE_DEBOUNCE_TIME = ms`0.5s`
+
 export function UsdPricesUpdater() {
   const { chainId } = useWalletInfo()
   const setUsdPrices = useSetAtom(usdRawPricesAtom)
@@ -40,15 +43,17 @@ export function UsdPricesUpdater() {
 
   const queue = useMemo(() => Object.values(currenciesUsdPriceQueue), [currenciesUsdPriceQueue])
 
+  const debouncedQueue = useDebounce(queue, USD_PRICES_QUEUE_DEBOUNCE_TIME)
+
   const swrResponse = useSWR<UsdRawPrices | null>(
-    ['UsdPricesUpdater', queue, chainId],
+    ['UsdPricesUpdater', debouncedQueue, chainId],
     () => {
       const getUsdcPrice = usdcPriceLoader(chainId)
 
-      setUsdPricesLoading(queue)
+      setUsdPricesLoading(debouncedQueue)
 
-      return processQueue(queue, getUsdcPrice).catch((error) => {
-        resetUsdPrices(queue)
+      return processQueue(debouncedQueue, getUsdcPrice).catch((error) => {
+        resetUsdPrices(debouncedQueue)
 
         return Promise.reject(error)
       })