diff --git a/packages/contentstack-export/src/commands/cm/stacks/export.ts b/packages/contentstack-export/src/commands/cm/stacks/export.ts
index 4e90b7e2ca..b370f0eec2 100644
--- a/packages/contentstack-export/src/commands/cm/stacks/export.ts
+++ b/packages/contentstack-export/src/commands/cm/stacks/export.ts
@@ -8,7 +8,7 @@ import {
   flags,
   ContentstackClient,
   FlagInput,
-  pathValidator
+  pathValidator,
 } from '@contentstack/cli-utilities';
 import { ModuleExporter } from '../../../export';
 import { setupExportConfig, log, formatError, writeExportMetaFile } from '../../../utils';
@@ -105,6 +105,7 @@ export default class ExportCommand extends Command {
       let exportConfig = await setupExportConfig(flags);
       // Note setting host to create cma client
       exportConfig.host = this.cmaHost;
+      exportConfig.region = this.region;
       exportDir = exportConfig.data || exportConfig.exportDir;
       const managementAPIClient: ContentstackClient = await managementSDKClient(exportConfig);
       const moduleExporter = new ModuleExporter(managementAPIClient, exportConfig);
@@ -113,7 +114,11 @@ export default class ExportCommand extends Command {
         writeExportMetaFile(exportConfig);
       }
       log(exportConfig, `The content of the stack ${exportConfig.apiKey} has been exported successfully!`, 'success');
-      log(exportConfig, `The log has been stored at '${pathValidator(path.join(exportDir, 'logs', 'export'))}'`, 'success');
+      log(
+        exportConfig,
+        `The log has been stored at '${pathValidator(path.join(exportDir, 'logs', 'export'))}'`,
+        'success',
+      );
     } catch (error) {
       log({ data: exportDir } as ExportConfig, `Failed to export stack content - ${formatError(error)}`, 'error');
       log({ data: exportDir } as ExportConfig, `The log has been stored at ${exportDir}`, 'info');
diff --git a/packages/contentstack-export/src/config/index.ts b/packages/contentstack-export/src/config/index.ts
index 1b7e9fcc14..c941dd061c 100644
--- a/packages/contentstack-export/src/config/index.ts
+++ b/packages/contentstack-export/src/config/index.ts
@@ -145,7 +145,9 @@ const config: DefaultConfig = {
       exportVersions: false,
     },
     personalization: {
-      baseURL: 'https://personalization-api.contentstack.com',
+      baseURL: {
+        NA: 'https://personalization-api.contentstack.com',
+      },
       dirName: 'personalization',
       exportOrder: ['attributes', 'audiences', 'events', 'experiences'],
       projects: {
@@ -471,7 +473,7 @@ const config: DefaultConfig = {
     stacks: '/stacks/',
   },
   preserveStackVersion: false,
-  personalizationEnabled: false,
+  personalizationEnabled: true,
   fetchConcurrency: 5,
   writeConcurrency: 5,
   developerHubBaseUrl: '',
diff --git a/packages/contentstack-export/src/types/default-config.ts b/packages/contentstack-export/src/types/default-config.ts
index c9f1e1e70d..4b4d1b52b6 100644
--- a/packages/contentstack-export/src/types/default-config.ts
+++ b/packages/contentstack-export/src/types/default-config.ts
@@ -123,8 +123,8 @@ export default interface DefaultConfig {
       exportVersions: boolean;
     };
     personalization: {
-      dirName: string,
-      baseURL: string,
+      dirName: string;
+      baseURL: Record<string, string>;
     } & AnyProperty;
     variantEntry: {
       dirName: string;
diff --git a/packages/contentstack-export/src/types/export-config.ts b/packages/contentstack-export/src/types/export-config.ts
index c34b919ec4..123421ebf2 100644
--- a/packages/contentstack-export/src/types/export-config.ts
+++ b/packages/contentstack-export/src/types/export-config.ts
@@ -1,4 +1,4 @@
-import { Modules } from '.';
+import { Modules, Region } from '.';
 import DefaultConfig from './default-config';
 
 export default interface ExportConfig extends DefaultConfig {
@@ -22,12 +22,13 @@ export default interface ExportConfig extends DefaultConfig {
     access_token?: string;
     authtoken?: string;
     'X-User-Agent': string;
-    organization_uid?: string
+    organization_uid?: string;
   };
   access_token?: string;
   org_uid?: string;
   source_stack?: string;
-  sourceStackName?:string;
+  sourceStackName?: string;
+  region: Region;
 }
 
 type branch = {
diff --git a/packages/contentstack-export/src/types/index.ts b/packages/contentstack-export/src/types/index.ts
index 7549353ff5..0616dbe545 100644
--- a/packages/contentstack-export/src/types/index.ts
+++ b/packages/contentstack-export/src/types/index.ts
@@ -27,6 +27,13 @@ export interface User {
   authtoken: string;
 }
 
+export interface Region {
+  name: string;
+  cma: string;
+  cda: string;
+  uiHost: string;
+}
+
 export type Modules =
   | 'stack'
   | 'assets'
diff --git a/packages/contentstack-export/src/utils/export-config-handler.ts b/packages/contentstack-export/src/utils/export-config-handler.ts
index 876adf7473..27f16b7e54 100644
--- a/packages/contentstack-export/src/utils/export-config-handler.ts
+++ b/packages/contentstack-export/src/utils/export-config-handler.ts
@@ -19,12 +19,9 @@ const setupConfig = async (exportCmdFlags: any): Promise<ExportConfig> => {
 
   const pattern = /[*$%#<>{}!&?]/g;
   if (pattern.test(config.exportDir)) {
-    cliux.print(
-      `\nPlease add a directory path without any of the special characters: (*,&,{,},[,],$,%,<,>,?,!)`,
-      {
-        color: 'yellow',
-      },
-    );
+    cliux.print(`\nPlease add a directory path without any of the special characters: (*,&,{,},[,],$,%,<,>,?,!)`, {
+      color: 'yellow',
+    });
     config.exportDir = await askExportDir();
   }
   config.exportDir = config.exportDir.replace(/['"]/g, '');
@@ -84,7 +81,6 @@ const setupConfig = async (exportCmdFlags: any): Promise<ExportConfig> => {
   if (Array.isArray(config.filteredModules) && config.filteredModules.length > 0) {
     config.modules.types = filter(defaultConfig.modules.types, (module) => includes(config.filteredModules, module));
   }
-
   return config;
 };
 
diff --git a/packages/contentstack-import/src/commands/cm/stacks/import.ts b/packages/contentstack-import/src/commands/cm/stacks/import.ts
index 5b7bf38e18..abfb3ae45d 100644
--- a/packages/contentstack-import/src/commands/cm/stacks/import.ts
+++ b/packages/contentstack-import/src/commands/cm/stacks/import.ts
@@ -7,7 +7,7 @@ import {
   flags,
   FlagInput,
   ContentstackClient,
-  pathValidator
+  pathValidator,
 } from '@contentstack/cli-utilities';
 
 import { ImportConfig } from '../../../types';
@@ -126,6 +126,7 @@ export default class ImportCommand extends Command {
       let importConfig = await setupImportConfig(flags);
       // Note setting host to create cma client
       importConfig.host = this.cmaHost;
+      importConfig.region = this.region;
       backupDir = importConfig.backupDir;
 
       const managementAPIClient: ContentstackClient = await managementSDKClient(importConfig);
@@ -156,7 +157,9 @@ export default class ImportCommand extends Command {
       log(
         { data: backupDir } as ImportConfig,
         `The log has been stored at ${
-          { data: backupDir } ? pathValidator(path.join(backupDir || __dirname, 'logs', 'import')) : pathValidator(path.join(__dirname, 'logs'))
+          { data: backupDir }
+            ? pathValidator(path.join(backupDir || __dirname, 'logs', 'import'))
+            : pathValidator(path.join(__dirname, 'logs'))
         }`,
         'info',
       );
diff --git a/packages/contentstack-import/src/config/index.ts b/packages/contentstack-import/src/config/index.ts
index c3145358ee..6169d52067 100644
--- a/packages/contentstack-import/src/config/index.ts
+++ b/packages/contentstack-import/src/config/index.ts
@@ -15,7 +15,6 @@ const config: DefaultConfig = {
   // locales: ['fr-fr'],
   host: 'https://api.contentstack.io/v3',
   extensionHost: 'https://app.contentstack.com',
-  personalizationHost: 'https://personalization-api.contentstack.com',
   developerHubUrls: {
     'https://api.contentstack.io': 'https://developerhub-api.contentstack.com',
     'https://eu-api.contentstack.com': 'https://eu-developerhub-api.contentstack.com',
@@ -28,7 +27,6 @@ const config: DefaultConfig = {
     types: [
       'locales',
       'environments',
-      'assets',
       'taxonomies',
       'extensions',
       'marketplace-apps',
@@ -38,9 +36,9 @@ const config: DefaultConfig = {
       'custom-roles',
       'workflows',
       'entries',
+      'variant-entries',
       'labels',
       'webhooks',
-      'variant-entries',
     ],
     locales: {
       dirName: 'locales',
@@ -153,6 +151,9 @@ const config: DefaultConfig = {
       fileName: 'taxonomies.json',
     },
     personalization: {
+      baseURL: {
+        NA: 'https://personalization-api.contentstack.com',
+      },
       importData: true,
       dirName: 'personalization',
       importOrder: ['projects', 'attributes', 'audiences', 'events', 'experiences'],
diff --git a/packages/contentstack-import/src/types/default-config.ts b/packages/contentstack-import/src/types/default-config.ts
index 3805639f98..69fe3d38fd 100644
--- a/packages/contentstack-import/src/types/default-config.ts
+++ b/packages/contentstack-import/src/types/default-config.ts
@@ -8,7 +8,6 @@ export default interface DefaultConfig {
   versioning: boolean;
   host: string;
   extensionHost: string;
-  personalizationHost: string;
   developerHubUrls: Record<string, string>;
   modules: {
     apiConcurrency: number;
@@ -124,6 +123,7 @@ export default interface DefaultConfig {
       dependencies?: Modules[];
     };
     personalization: {
+      baseURL: Record<string, string>;
       dirName: string;
       importData: boolean;
       importOrder: string[];
diff --git a/packages/contentstack-import/src/types/import-config.ts b/packages/contentstack-import/src/types/import-config.ts
index 667a53b53f..0de52bf673 100644
--- a/packages/contentstack-import/src/types/import-config.ts
+++ b/packages/contentstack-import/src/types/import-config.ts
@@ -1,4 +1,4 @@
-import { Modules } from '.';
+import { Modules, Region } from '.';
 import DefaultConfig from './default-config';
 
 export interface ExternalConfig {
@@ -49,6 +49,7 @@ export default interface ImportConfig extends DefaultConfig, ExternalConfig {
   skipExisting?: boolean;
   skipAudit?: boolean;
   stackName?: string;
+  region: Region;
 }
 
 type branch = {
diff --git a/packages/contentstack-import/src/types/index.ts b/packages/contentstack-import/src/types/index.ts
index 8924268629..e0a82835f7 100644
--- a/packages/contentstack-import/src/types/index.ts
+++ b/packages/contentstack-import/src/types/index.ts
@@ -14,6 +14,13 @@ export interface PrintOptions {
   color?: string;
 }
 
+export interface Region {
+  name: string;
+  cma: string;
+  cda: string;
+  uiHost: string;
+}
+
 export interface InquirePayload {
   type: string;
   name: string;
@@ -92,7 +99,7 @@ export interface CustomRoleConfig {
   customRolesLocalesFileName: string;
 }
 
-export interface TaxonomiesConfig{
+export interface TaxonomiesConfig {
   dirName: string;
   fileName: string;
   dependencies?: Modules[];
@@ -101,11 +108,11 @@ export interface TaxonomiesConfig{
 export { default as DefaultConfig } from './default-config';
 export { default as ImportConfig } from './import-config';
 
-export * from './entries'
-export * from './marketplace-app'
+export * from './entries';
+export * from './marketplace-app';
 
-export type ExtensionType  = {
-  uid: string,
-  scope: Record<string,unknown>,
-  title: string
-}
\ No newline at end of file
+export type ExtensionType = {
+  uid: string;
+  scope: Record<string, unknown>;
+  title: string;
+};
diff --git a/packages/contentstack-variants/src/export/attributes.ts b/packages/contentstack-variants/src/export/attributes.ts
index 1f2a875398..7fc32cb0d4 100644
--- a/packages/contentstack-variants/src/export/attributes.ts
+++ b/packages/contentstack-variants/src/export/attributes.ts
@@ -13,7 +13,7 @@ export default class ExportAttributes extends PersonalizationAdapter<ExportConfi
   constructor(readonly exportConfig: ExportConfig) {
     super({
       config: exportConfig,
-      baseURL: exportConfig.modules.personalization.baseURL,
+      baseURL: exportConfig.modules.personalization.baseURL[exportConfig.region.name],
       headers: { authtoken: exportConfig.auth_token, 'X-Project-Uid': exportConfig.project_id },
     });
     this.personalizationConfig = exportConfig.modules.personalization;
diff --git a/packages/contentstack-variants/src/export/audiences.ts b/packages/contentstack-variants/src/export/audiences.ts
index 47c605b835..f63bf1c981 100644
--- a/packages/contentstack-variants/src/export/audiences.ts
+++ b/packages/contentstack-variants/src/export/audiences.ts
@@ -13,7 +13,7 @@ export default class ExportAudiences extends PersonalizationAdapter<ExportConfig
   constructor(readonly exportConfig: ExportConfig) {
     super({
       config: exportConfig,
-      baseURL: exportConfig.modules.personalization.baseURL,
+      baseURL: exportConfig.modules.personalization.baseURL[exportConfig.region.name],
       headers: { authtoken: exportConfig.auth_token, 'X-Project-Uid': exportConfig.project_id },
     });
     this.personalizationConfig = exportConfig.modules.personalization;
diff --git a/packages/contentstack-variants/src/export/events.ts b/packages/contentstack-variants/src/export/events.ts
index 5eedeebba1..f125b0e41f 100644
--- a/packages/contentstack-variants/src/export/events.ts
+++ b/packages/contentstack-variants/src/export/events.ts
@@ -13,7 +13,7 @@ export default class ExportEvents extends PersonalizationAdapter<ExportConfig> {
   constructor(readonly exportConfig: ExportConfig) {
     super({
       config: exportConfig,
-      baseURL: exportConfig.modules.personalization.baseURL,
+      baseURL: exportConfig.modules.personalization.baseURL[exportConfig.region.name],
       headers: { authtoken: exportConfig.auth_token, 'X-Project-Uid': exportConfig.project_id },
     });
     this.personalizationConfig = exportConfig.modules.personalization;
diff --git a/packages/contentstack-variants/src/export/experiences.ts b/packages/contentstack-variants/src/export/experiences.ts
index ab7861b3fa..8b35cfbe9a 100644
--- a/packages/contentstack-variants/src/export/experiences.ts
+++ b/packages/contentstack-variants/src/export/experiences.ts
@@ -9,7 +9,7 @@ export default class ExportExperiences extends PersonalizationAdapter<ExportConf
   constructor(exportConfig: ExportConfig) {
     super({
       config: exportConfig,
-      baseURL: exportConfig.modules.personalization.baseURL,
+      baseURL: exportConfig.modules.personalization.baseURL[exportConfig.region.name],
       headers: { authtoken: exportConfig.auth_token, 'X-Project-Uid': exportConfig.project_id },
     });
     this.exportConfig = exportConfig;
@@ -29,25 +29,23 @@ export default class ExportExperiences extends PersonalizationAdapter<ExportConf
       // write experiences in to a file
       log(this.exportConfig, 'Starting experiences export', 'info');
       await fsUtil.makeDirectory(this.experiencesFolderPath);
-      const experiences: Array<ExperienceStruct>  = await this.getExperiences() || [];
+      const experiences: Array<ExperienceStruct> = (await this.getExperiences()) || [];
       if (!experiences || experiences?.length < 1) {
         log(this.exportConfig, 'No Experiences found with the give project', 'info');
         return;
       }
       fsUtil.writeFile(path.resolve(this.experiencesFolderPath, 'experiences.json'), experiences);
-      const experienceToVarianceStrList: Array<string> = [];
+      const experienceToVariantsStrList: Array<string> = [];
       for (let experience of experiences) {
-        let variants = experience?._cms?.variants ?? {}; // Add nullish coalescing operator
-        if (variants) {
-          Object.keys(variants).forEach((variantShortId: string) => {
-            const experienceToVarianceStr = `${experience.uid}-${variantShortId}-${variants[variantShortId]}`;
-            experienceToVarianceStrList.push(experienceToVarianceStr);
-          });
-        }
+        let variants = experience?._cms?.variants ?? {};
+        Object.keys(variants).forEach((variantShortId: string) => {
+          const experienceToVariantsStr = `${experience.uid}-${variantShortId}-${variants[variantShortId]}`;
+          experienceToVariantsStrList.push(experienceToVariantsStr);
+        });
       }
       fsUtil.writeFile(
         path.resolve(this.experiencesFolderPath, 'experiences-variants-ids.json'),
-        experienceToVarianceStrList,
+        experienceToVariantsStrList,
       );
       log(this.exportConfig, 'All the experiences have been exported successfully!', 'success');
     } catch (error) {
diff --git a/packages/contentstack-variants/src/export/projects.ts b/packages/contentstack-variants/src/export/projects.ts
index 668b401132..aea1b1c913 100644
--- a/packages/contentstack-variants/src/export/projects.ts
+++ b/packages/contentstack-variants/src/export/projects.ts
@@ -10,7 +10,7 @@ export default class ExportProjects extends PersonalizationAdapter<ExportConfig>
   constructor(exportConfig: ExportConfig) {
     super({
       config: exportConfig,
-      baseURL: exportConfig.modules.personalization.baseURL,
+      baseURL: exportConfig.modules.personalization.baseURL[exportConfig.region.name],
       headers: { authtoken: exportConfig.auth_token, organization_uid: exportConfig.org_uid },
     });
     this.exportConfig = exportConfig;
diff --git a/packages/contentstack-variants/src/import/attribute.ts b/packages/contentstack-variants/src/import/attribute.ts
index e507c8edb6..ee3ae6266d 100644
--- a/packages/contentstack-variants/src/import/attribute.ts
+++ b/packages/contentstack-variants/src/import/attribute.ts
@@ -15,7 +15,7 @@ export default class Attribute extends PersonalizationAdapter<ImportConfig> {
   constructor(public readonly config: ImportConfig, private readonly log: LogType = console.log) {
     const conf: APIConfig = {
       config,
-      baseURL: config.personalizationHost,
+      baseURL: config.modules.personalization.baseURL[config.region.name],
       headers: { 'X-Project-Uid': config.modules.personalization.project_id, authtoken: config.auth_token },
     };
     super(Object.assign(config, conf));
diff --git a/packages/contentstack-variants/src/import/audiences.ts b/packages/contentstack-variants/src/import/audiences.ts
index 3349bbcbca..b3351e513c 100644
--- a/packages/contentstack-variants/src/import/audiences.ts
+++ b/packages/contentstack-variants/src/import/audiences.ts
@@ -17,7 +17,7 @@ export default class Audiences extends PersonalizationAdapter<ImportConfig> {
   constructor(public readonly config: ImportConfig, private readonly log: LogType = console.log) {
     const conf: APIConfig = {
       config,
-      baseURL: config.personalizationHost,
+      baseURL: config.modules.personalization.baseURL[config.region.name],
       headers: { 'X-Project-Uid': config.modules.personalization.project_id, authtoken: config.auth_token },
     };
     super(Object.assign(config, conf));
diff --git a/packages/contentstack-variants/src/import/events.ts b/packages/contentstack-variants/src/import/events.ts
index 0529df22d7..864a730b5a 100644
--- a/packages/contentstack-variants/src/import/events.ts
+++ b/packages/contentstack-variants/src/import/events.ts
@@ -15,7 +15,7 @@ export default class Events extends PersonalizationAdapter<ImportConfig> {
   constructor(public readonly config: ImportConfig, private readonly log: LogType = console.log) {
     const conf: APIConfig = {
       config,
-      baseURL: config.personalizationHost,
+      baseURL: config.modules.personalization.baseURL[config.region.name],
       headers: { 'X-Project-Uid': config.modules.personalization.project_id, authtoken: config.auth_token },
     };
     super(Object.assign(config, conf));
diff --git a/packages/contentstack-variants/src/import/experiences.ts b/packages/contentstack-variants/src/import/experiences.ts
index 83736d0176..9fe2ccc4b6 100644
--- a/packages/contentstack-variants/src/import/experiences.ts
+++ b/packages/contentstack-variants/src/import/experiences.ts
@@ -33,7 +33,7 @@ export default class Experiences extends PersonalizationAdapter<ImportConfig> {
   constructor(public readonly config: ImportConfig, private readonly log: LogType = console.log) {
     const conf: APIConfig = {
       config,
-      baseURL: config.personalizationHost,
+      baseURL: config.modules.personalization.baseURL[config.region.name],
       headers: { 'X-Project-Uid': config.modules.personalization.project_id, authtoken: config.auth_token },
     };
     super(Object.assign(config, conf));
@@ -204,6 +204,3 @@ export default class Experiences extends PersonalizationAdapter<ImportConfig> {
     }
   }
 }
-
-
-
diff --git a/packages/contentstack-variants/src/import/project.ts b/packages/contentstack-variants/src/import/project.ts
index e3741e4680..0327b0976c 100644
--- a/packages/contentstack-variants/src/import/project.ts
+++ b/packages/contentstack-variants/src/import/project.ts
@@ -8,7 +8,7 @@ export default class Project extends PersonalizationAdapter<ImportConfig> {
   constructor(public readonly config: ImportConfig, private readonly log: LogType = console.log) {
     const conf: APIConfig = {
       config,
-      baseURL: config.personalizationHost,
+      baseURL: config.modules.personalization.baseURL[config.region.name],
       headers: { organization_uid: config.org_uid, authtoken: config.auth_token },
     };
     super(Object.assign(config, conf));
diff --git a/packages/contentstack-variants/src/types/export-config.ts b/packages/contentstack-variants/src/types/export-config.ts
index d78cd8510e..7e2e1af690 100644
--- a/packages/contentstack-variants/src/types/export-config.ts
+++ b/packages/contentstack-variants/src/types/export-config.ts
@@ -156,7 +156,7 @@ export interface DefaultConfig {
     } & AnyProperty;
     personalization: {
       dirName: string;
-      baseURL: string;
+      baseURL: Record<string, string>;
     } & AnyProperty;
     extensions: {
       dirName: string;
@@ -265,18 +265,13 @@ export interface ExportConfig extends DefaultConfig {
   sourceStackName?: string;
   personalizationEnabled: boolean;
   personalizationHost?: string;
+  region: any;
 }
 
 export interface PersonalizationConfig {
   dirName: string;
-  baseURL: string;
+  baseURL: Record<string, string>;
 }
-
-export interface PersonalizationConfig {
-  dirName: string;
-  baseURL: string;
-}
-
 export interface EventsConfig {
   dirName: string;
   fileName: string;
diff --git a/packages/contentstack-variants/src/types/import-config.ts b/packages/contentstack-variants/src/types/import-config.ts
index 06b3ea93c5..c534796acc 100644
--- a/packages/contentstack-variants/src/types/import-config.ts
+++ b/packages/contentstack-variants/src/types/import-config.ts
@@ -1,7 +1,6 @@
 import { AnyProperty } from './utils';
 
 export interface ImportDefaultConfig extends AnyProperty {
-  personalizationHost: string;
   modules: {
     'content-types': {
       dirName: string;
@@ -14,6 +13,7 @@ export interface ImportDefaultConfig extends AnyProperty {
       fileName: string;
     };
     personalization: {
+      baseURL: Record<string, string>;
       dirName: string;
       importData: boolean;
       importOrder: string[];