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+++ b/docusaurus-docs/community/assets/logos/conda-store-symbol-only.svg
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diff --git a/docusaurus-docs/community/design.md b/docusaurus-docs/community/design.md
index 63acf3f80..25f185799 100644
--- a/docusaurus-docs/community/design.md
+++ b/docusaurus-docs/community/design.md
@@ -2,4 +2,130 @@
 description: Brand design assets
 ---
 
-# Brand and design assets
+# Brand and design system
+
+This design system provides guidelines, components, and assets to ensure consistency and quality in our projects. It is the single source of truth for design for conda-store and to help streamline the design-development process.
+
+## Brand assets
+
+These guidelines and assets are for all conda-store branding, including web properties, promotion material, presentations, and more:
+
+📝 [Brand guidelines PDF (incudes details about colors, typography, iconography, and more)](https://github.com/conda-incubator/conda-store/tree/main/docusaurus-docs/community/assets/conda-store-brand-guidelines.pdf)
+
+📦 [Logos (PNG and SVG files with various logo options)](https://github.com/conda-incubator/conda-store/tree/main/docusaurus-docs/community/assets/logos)
+
+
+### Brand colors (quick reference)
+
+#### Main colors
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| Dark green          | #40AF2F              | <div style={{width: "30px", height: "30px", backgroundColor: "#40AF2F"}}></div> |
+| Light green          |  #A8E29F              | <div style={{width: "30px", height: "30px", backgroundColor: "#A8E29F"}}></div> |
+
+#### Accent colors
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| Orange          | #FFAB40              | <div style={{width: "30px", height: "30px", backgroundColor: "#FFAB40"}}></div> |
+| Red          |  #FF6640              | <div style={{width: "30px", height: "30px", backgroundColor: "#FF6640"}}></div> |
+
+#### Additional colors
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| Dark gray          | #3C3C3B              | <div style={{width: "30px", height: "30px", backgroundColor: "#3C3C3B"}}></div> |
+| Light gray          |  #999FA5              | <div style={{width: "30px", height: "30px", backgroundColor: "#999FA5"}}></div> |
+| White          |  #FFFFFF              | <div style={{width: "30px", height: "30px", backgroundColor: "#FFFFFF"}}></div> |
+
+### Typography (quick reference)
+
+* Headline typeface: **Heebo Bold**
+  * Use for headlines, bold statements, large callouts
+  * Use in the "Dark Gray" color mentioned above
+* Body typeface: **Heebo Regular**
+  * Use for body copy, captions
+  * Use in the "Dark Gray" color mentioned above
+
+
+## UI/UX style guide
+
+This section describes the design guidelines for `conda-store-ui` and other applications and frontend-interfaces developed for conda-store.
+
+### Color palettes
+
+#### Primary (Green)
+
+Primary color across the theme.
+
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| 50             | #D6EEDC              | <div style={{width: "30px", height: "30px", backgroundColor: "#D6EEDC"}}></div> |
+| 100            | #ADDCBA              | <div style={{width: "30px", height: "30px", backgroundColor: "#ADDCBA"}}></div> |
+| 200            | #85CB97              | <div style={{width: "30px", height: "30px", backgroundColor: "#85CB97"}}></div> |
+| 300 (light)    | #5CB975              | <div style={{width: "30px", height: "30px", backgroundColor: "#5CB975"}}></div> |
+| 400            | #36AB55              | <div style={{width: "30px", height: "30px", backgroundColor: "#36AB55"}}></div> |
+| 500 (main)     | #298642              | <div style={{width: "30px", height: "30px", backgroundColor: "#298642"}}></div> |
+| 600            | #206532              | <div style={{width: "30px", height: "30px", backgroundColor: "#206532"}}></div> |
+| 700 (dark)     | #144321              | <div style={{width: "30px", height: "30px", backgroundColor: "#144321"}}></div> |
+| 800            | #0A2210              | <div style={{width: "30px", height: "30px", backgroundColor: "#0A2210"}}></div> |
+| 900            | #051108              | <div style={{width: "30px", height: "30px", backgroundColor: "#051108"}}></div> |
+| **Contrast Text Color** | #FFFFFF     | <div style={{width: "30px", height: "30px", backgroundColor: "#FFFFFF", border: "1px solid #000"}}></div>  |
+
+
+#### Secondary (Gray)
+
+Secondary color across the theme.
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| 50             | #F7F8F8              | <div style={{width: "30px", height: "30px", backgroundColor: "#F7F8F8"}}></div> |
+| 100            | #E1E3E4              | <div style={{width: "30px", height: "30px", backgroundColor: "#E1E3E4"}}></div> |
+| 200            | #C3C7CB              | <div style={{width: "30px", height: "30px", backgroundColor: "#C3C7CB"}}></div> |
+| 300 (light)    | #A6ACB2              | <div style={{width: "30px", height: "30px", backgroundColor: "#A6ACB2"}}></div> |
+| 400            | #90969C              | <div style={{width: "30px", height: "30px", backgroundColor: "#90969C"}}></div> |
+| 500 (main)     | #5B5F63              | <div style={{width: "30px", height: "30px", backgroundColor: "#5B5F63"}}></div> |
+| 600            | #44474A              | <div style={{width: "30px", height: "30px", backgroundColor: "#44474A"}}></div> |
+| 700 (dark)     | #3C3C3B              | <div style={{width: "30px", height: "30px", backgroundColor: "#3C3C3B"}}></div> |
+| 800            | #242628              | <div style={{width: "30px", height: "30px", backgroundColor: "#242628"}}></div> |
+| 900            | #1A1C1D              | <div style={{width: "30px", height: "30px", backgroundColor: "#1A1C1D"}}></div> |
+| **Contrast Text Color** | #FFFFFF     | <div style={{width: "30px", height: "30px", backgroundColor: "#FFFFFF", border: "1px solid #000"}}></div>  |
+
+#### Accent (Purple)
+Accent color across the theme.
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| 50             | #E7E0F0              | <div style={{width: "30px", height: "30px", backgroundColor: "#E7E0F0"}}></div> |
+| 100            | #D0C0E5              | <div style={{width: "30px", height: "30px", backgroundColor: "#D0C0E5"}}></div> |
+| 200            | #B9A1DA              | <div style={{width: "30px", height: "30px", backgroundColor: "#B9A1DA"}}></div> |
+| 300 (light)    | #A78BD0              | <div style={{width: "30px", height: "30px", backgroundColor: "#A78BD0"}}></div> |
+| 400            | #8966C2              | <div style={{width: "30px", height: "30px", backgroundColor: "#8966C2"}}></div> |
+| 500 (main)     | #6643A8              | <div style={{width: "30px", height: "30px", backgroundColor: "#6643A8"}}></div> |
+| 600            | #55309D              | <div style={{width: "30px", height: "30px", backgroundColor: "#55309D"}}></div> |
+| 700 (dark)     | #3B216E              | <div style={{width: "30px", height: "30px", backgroundColor: "#3B216E"}}></div> |
+| 800            | #2F1957              | <div style={{width: "30px", height: "30px", backgroundColor: "#2F1957"}}></div> |
+| 900            | #231240              | <div style={{width: "30px", height: "30px", backgroundColor: "#231240"}}></div> |
+| **Contrast Text Color** | #FFFFFF     | <div style={{width: "30px", height: "30px", backgroundColor: "#FFFFFF", border: "1px solid #000"}}></div>  |
+
+#### Foundation (Purple)
+
+Base black and white colors for the system.
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| White          | #FFFFFF              | <div style={{width: "30px", height: "30px", backgroundColor: "#FFFFFF", border: "1px solid #000"}}></div> |
+| Black          | #000000              | <div style={{width: "30px", height: "30px", backgroundColor: "#000000"}}></div>  |
+
+#### Semantic colors
+
+Foregrounds (text and icons), backgrounds, and borders that highlight affordance or the meaning of elements in the UI.
+
+| Shade name     | HEX color code   | Example swatch |
+| -------------- | -------------------- | --------------- |
+| Error          | #D72D47              | <div style={{width: "30px", height: "30px", backgroundColor: "#D72D47"}}></div>  |
+| Warning          | #F66A0A              | <div style={{width: "30px", height: "30px", backgroundColor: "#F66A0A"}}></div>  |
+| Success          | #00843F              | <div style={{width: "30px", height: "30px", backgroundColor: "#00843F"}}></div>  |
+| Info          | #276BE9              | <div style={{width: "30px", height: "30px", backgroundColor: "#276BE9"}}></div>  |