diff --git a/pkg/sql/conn_executor_exec.go b/pkg/sql/conn_executor_exec.go
index ade924808a02..e0512349e242 100644
--- a/pkg/sql/conn_executor_exec.go
+++ b/pkg/sql/conn_executor_exec.go
@@ -2296,6 +2296,7 @@ func (ex *connExecutor) recordTransactionFinish(
 		RowsRead:                ex.extraTxnState.rowsRead,
 		RowsWritten:             ex.extraTxnState.rowsWritten,
 		BytesRead:               ex.extraTxnState.bytesRead,
+		Priority:                ex.state.priority,
 	}
 
 	if ex.server.cfg.TestingKnobs.OnRecordTxnFinish != nil {
diff --git a/pkg/sql/crdb_internal.go b/pkg/sql/crdb_internal.go
index d8a7ee973a36..a9b81ba63cb0 100644
--- a/pkg/sql/crdb_internal.go
+++ b/pkg/sql/crdb_internal.go
@@ -6344,7 +6344,7 @@ CREATE TABLE crdb_internal.%s (
 	plan_gist                  STRING NOT NULL,
 	rows_read                  INT8 NOT NULL,
 	rows_written               INT8 NOT NULL,
-	priority                   FLOAT NOT NULL,
+	priority                   STRING NOT NULL,
 	retries                    INT8 NOT NULL,
 	last_retry_reason          STRING,
 	exec_node_ids              INT[] NOT NULL,
@@ -6456,7 +6456,7 @@ func populateExecutionInsights(
 			tree.NewDString(insight.Statement.PlanGist),
 			tree.NewDInt(tree.DInt(insight.Statement.RowsRead)),
 			tree.NewDInt(tree.DInt(insight.Statement.RowsWritten)),
-			tree.NewDFloat(tree.DFloat(insight.Transaction.UserPriority)),
+			tree.NewDString(insight.Transaction.UserPriority),
 			tree.NewDInt(tree.DInt(insight.Statement.Retries)),
 			autoRetryReason,
 			execNodeIDs,
diff --git a/pkg/sql/logictest/testdata/logic_test/create_statements b/pkg/sql/logictest/testdata/logic_test/create_statements
index 7c528e201e62..2a8a57affc42 100644
--- a/pkg/sql/logictest/testdata/logic_test/create_statements
+++ b/pkg/sql/logictest/testdata/logic_test/create_statements
@@ -261,7 +261,7 @@ CREATE TABLE crdb_internal.cluster_execution_insights (
    plan_gist STRING NOT NULL,
    rows_read INT8 NOT NULL,
    rows_written INT8 NOT NULL,
-   priority FLOAT8 NOT NULL,
+   priority STRING NOT NULL,
    retries INT8 NOT NULL,
    last_retry_reason STRING NULL,
    exec_node_ids INT8[] NOT NULL,
@@ -285,7 +285,7 @@ CREATE TABLE crdb_internal.cluster_execution_insights (
    plan_gist STRING NOT NULL,
    rows_read INT8 NOT NULL,
    rows_written INT8 NOT NULL,
-   priority FLOAT8 NOT NULL,
+   priority STRING NOT NULL,
    retries INT8 NOT NULL,
    last_retry_reason STRING NULL,
    exec_node_ids INT8[] NOT NULL,
@@ -977,7 +977,7 @@ CREATE TABLE crdb_internal.node_execution_insights (
    plan_gist STRING NOT NULL,
    rows_read INT8 NOT NULL,
    rows_written INT8 NOT NULL,
-   priority FLOAT8 NOT NULL,
+   priority STRING NOT NULL,
    retries INT8 NOT NULL,
    last_retry_reason STRING NULL,
    exec_node_ids INT8[] NOT NULL,
@@ -1001,7 +1001,7 @@ CREATE TABLE crdb_internal.node_execution_insights (
    plan_gist STRING NOT NULL,
    rows_read INT8 NOT NULL,
    rows_written INT8 NOT NULL,
-   priority FLOAT8 NOT NULL,
+   priority STRING NOT NULL,
    retries INT8 NOT NULL,
    last_retry_reason STRING NULL,
    exec_node_ids INT8[] NOT NULL,
diff --git a/pkg/sql/sqlstats/insights/insights.proto b/pkg/sql/sqlstats/insights/insights.proto
index 31c4a2fac5f5..214e97e749ce 100644
--- a/pkg/sql/sqlstats/insights/insights.proto
+++ b/pkg/sql/sqlstats/insights/insights.proto
@@ -56,7 +56,7 @@ message Transaction {
   [(gogoproto.customname) = "FingerprintID",
     (gogoproto.customtype) = "github.com/cockroachdb/cockroach/pkg/roachpb.TransactionFingerprintID",
     (gogoproto.nullable) = false];
-  double user_priority = 3;
+  string user_priority = 3;
 }
 
 message Statement {
diff --git a/pkg/sql/sqlstats/insights/integration/insights_test.go b/pkg/sql/sqlstats/insights/integration/insights_test.go
index 129aa003ecc0..2c4aa4da337d 100644
--- a/pkg/sql/sqlstats/insights/integration/insights_test.go
+++ b/pkg/sql/sqlstats/insights/integration/insights_test.go
@@ -123,6 +123,112 @@ func TestInsightsIntegration(t *testing.T) {
 	}, 1*time.Second)
 }
 
+func TestInsightsPriorityIntegration(t *testing.T) {
+	defer leaktest.AfterTest(t)()
+	defer log.Scope(t).Close(t)
+
+	const appName = "TestInsightsPriorityIntegration"
+
+	// Start the cluster. (One node is sufficient; the outliers system is currently in-memory only.)
+	ctx := context.Background()
+	settings := cluster.MakeTestingClusterSettings()
+	args := base.TestClusterArgs{ServerArgs: base.TestServerArgs{Settings: settings}}
+	tc := testcluster.StartTestCluster(t, 1, args)
+	defer tc.Stopper().Stop(ctx)
+	conn := tc.ServerConn(0)
+
+	// Enable detection by setting a latencyThreshold > 0.
+	latencyThreshold := 50 * time.Millisecond
+	insights.LatencyThreshold.Override(ctx, &settings.SV, latencyThreshold)
+
+	_, err := conn.ExecContext(ctx, "SET SESSION application_name=$1", appName)
+	require.NoError(t, err)
+
+	_, err = conn.Exec("CREATE TABLE t (id string, s string);")
+	require.NoError(t, err)
+
+	queryDelayInSeconds := 2 * latencyThreshold.Seconds()
+	// Execute a "long-running" statement, running longer than our latencyThreshold.
+	_, err = conn.ExecContext(ctx, "SELECT pg_sleep($1)", queryDelayInSeconds)
+	require.NoError(t, err)
+
+	var priorities = []struct {
+		setPriorityQuery      string
+		query                 string
+		queryNoValues         string
+		expectedPriorityValue string
+	}{
+		{
+			setPriorityQuery:      "SET TRANSACTION PRIORITY LOW",
+			query:                 "INSERT INTO t(id, s) VALUES ('test', 'originalValue')",
+			queryNoValues:         "INSERT INTO t(id, s) VALUES ('_', '_')",
+			expectedPriorityValue: "low",
+		},
+		{
+			setPriorityQuery:      "SET TRANSACTION PRIORITY NORMAL",
+			query:                 "UPDATE t set s = 'updatedValue' where id = 'test'",
+			queryNoValues:         "UPDATE t SET s = '_' WHERE id = '_'",
+			expectedPriorityValue: "normal",
+		},
+		{
+			setPriorityQuery:      "SELECT 1", // use a dummy query to validate default scenario
+			query:                 "UPDATE t set s = 'updatedValue'",
+			queryNoValues:         "UPDATE t SET s = '_'",
+			expectedPriorityValue: "normal",
+		},
+		{
+			setPriorityQuery:      "SET TRANSACTION PRIORITY HIGH",
+			query:                 "DELETE FROM t WHERE t.s = 'originalValue'",
+			queryNoValues:         "DELETE FROM t WHERE t.s = '_'",
+			expectedPriorityValue: "high",
+		},
+	}
+
+	for _, p := range priorities {
+		testutils.SucceedsWithin(t, func() error {
+			tx, errTxn := conn.BeginTx(ctx, &gosql.TxOptions{})
+			require.NoError(t, errTxn)
+
+			_, errTxn = tx.ExecContext(ctx, p.setPriorityQuery)
+			require.NoError(t, errTxn)
+
+			_, errTxn = tx.ExecContext(ctx, p.query)
+			require.NoError(t, errTxn)
+
+			_, errTxn = tx.ExecContext(ctx, "select pg_sleep(.1);")
+			require.NoError(t, errTxn)
+			errTxn = tx.Commit()
+			require.NoError(t, errTxn)
+			return nil
+		}, 2*time.Second)
+
+		testutils.SucceedsWithin(t, func() error {
+			row := conn.QueryRowContext(ctx, "SELECT "+
+				"query, "+
+				"priority "+
+				"FROM crdb_internal.node_execution_insights where "+
+				"app_name = $1 and query = $2  ", appName, p.queryNoValues)
+
+			var query, priority string
+			err = row.Scan(&query, &priority)
+
+			if err != nil {
+				return err
+			}
+
+			if query != p.queryNoValues {
+				return fmt.Errorf("expected '%s', but was %s", p.queryNoValues, query)
+			}
+
+			if priority != p.expectedPriorityValue {
+				return fmt.Errorf("expected '%s', but was %s", p.expectedPriorityValue, priority)
+			}
+
+			return nil
+		}, 2*time.Second)
+	}
+}
+
 func TestInsightsIntegrationForContention(t *testing.T) {
 	defer leaktest.AfterTest(t)()
 	defer log.Scope(t).Close(t)
diff --git a/pkg/sql/sqlstats/ssmemstorage/ss_mem_writer.go b/pkg/sql/sqlstats/ssmemstorage/ss_mem_writer.go
index d5faea4db507..4c5056637097 100644
--- a/pkg/sql/sqlstats/ssmemstorage/ss_mem_writer.go
+++ b/pkg/sql/sqlstats/ssmemstorage/ss_mem_writer.go
@@ -313,7 +313,8 @@ func (s *Container) RecordTransaction(
 
 	s.insights.ObserveTransaction(value.SessionID, &insights.Transaction{
 		ID:            value.TransactionID,
-		FingerprintID: key})
+		FingerprintID: key,
+		UserPriority:  value.Priority.String()})
 
 	return nil
 }
diff --git a/pkg/sql/sqlstats/ssprovider.go b/pkg/sql/sqlstats/ssprovider.go
index 650781052435..eb4d7b92a66a 100644
--- a/pkg/sql/sqlstats/ssprovider.go
+++ b/pkg/sql/sqlstats/ssprovider.go
@@ -235,4 +235,5 @@ type RecordedTxnStats struct {
 	RowsRead                int64
 	RowsWritten             int64
 	BytesRead               int64
+	Priority                roachpb.UserPriority
 }