diff --git a/pkg/sql/row/row_converter.go b/pkg/sql/row/row_converter.go
index 3fc9fd8c670e..3740b86aa214 100644
--- a/pkg/sql/row/row_converter.go
+++ b/pkg/sql/row/row_converter.go
@@ -192,7 +192,8 @@ type KVBatch struct {
 	// Progress represents the fraction of the input that generated this row.
 	Progress float32
 	// KVs is the actual converted KV data.
-	KVs []roachpb.KeyValue
+	KVs     []roachpb.KeyValue
+	MemSize int64
 }
 
 // DatumRowConverter converts Datums into kvs and streams it to the destination
@@ -234,6 +235,8 @@ var kvDatumRowConverterBatchSize = util.ConstantWithMetamorphicTestValue(
 	1,    /* metamorphicValue */
 )
 
+const kvDatumRowConverterBatchMemSize = 4 << 20
+
 // TestingSetDatumRowConverterBatchSize sets kvDatumRowConverterBatchSize and
 // returns function to reset this setting back to its old value.
 func TestingSetDatumRowConverterBatchSize(newSize int) func() {
@@ -432,6 +435,7 @@ func NewDatumRowConverter(
 	padding := 2 * (len(tableDesc.PublicNonPrimaryIndexes()) + len(tableDesc.GetFamilies()))
 	c.BatchCap = kvDatumRowConverterBatchSize + padding
 	c.KvBatch.KVs = make([]roachpb.KeyValue, 0, c.BatchCap)
+	c.KvBatch.MemSize = 0
 
 	colsOrdered := make([]catalog.Column, len(cols))
 	for _, col := range c.tableDesc.PublicColumns() {
@@ -505,6 +509,7 @@ func (c *DatumRowConverter) Row(ctx context.Context, sourceID int32, rowIndex in
 		KVInserter(func(kv roachpb.KeyValue) {
 			kv.Value.InitChecksum(kv.Key)
 			c.KvBatch.KVs = append(c.KvBatch.KVs, kv)
+			c.KvBatch.MemSize += int64(cap(kv.Key) + cap(kv.Value.RawBytes))
 		}),
 		insertRow,
 		pm,
@@ -514,7 +519,7 @@ func (c *DatumRowConverter) Row(ctx context.Context, sourceID int32, rowIndex in
 		return errors.Wrap(err, "insert row")
 	}
 	// If our batch is full, flush it and start a new one.
-	if len(c.KvBatch.KVs) >= kvDatumRowConverterBatchSize {
+	if len(c.KvBatch.KVs) >= kvDatumRowConverterBatchSize || c.KvBatch.MemSize > kvDatumRowConverterBatchMemSize {
 		if err := c.SendBatch(ctx); err != nil {
 			return err
 		}
@@ -540,5 +545,6 @@ func (c *DatumRowConverter) SendBatch(ctx context.Context) error {
 		return ctx.Err()
 	}
 	c.KvBatch.KVs = make([]roachpb.KeyValue, 0, c.BatchCap)
+	c.KvBatch.MemSize = 0
 	return nil
 }