diff --git a/pkg/server/debug/pprofui/server.go b/pkg/server/debug/pprofui/server.go
index beec96377103..70625d0c4273 100644
--- a/pkg/server/debug/pprofui/server.go
+++ b/pkg/server/debug/pprofui/server.go
@@ -65,33 +65,29 @@ func NewServer(storage Storage, hook func(profile string, labels bool, do func()
 		hook:    hook,
 	}
 
-	s.profileTypes = map[string]http.HandlerFunc{
-		// The CPU profile endpoint is special in that the handler actually blocks
-		// for a predetermined duration (recording the profile in the meantime).
-		// It is not included in `runtimepprof.Profiles` below.
-		"profile": func(w http.ResponseWriter, r *http.Request) {
-			const defaultProfileDurationSeconds = 5
-			if r.Form == nil {
-				r.Form = url.Values{}
-			}
-			if r.Form.Get("seconds") == "" {
-				r.Form.Set("seconds", strconv.Itoa(defaultProfileDurationSeconds))
-			}
-			s.profileSem.Lock()
-			defer s.profileSem.Unlock()
-			pprof.Profile(w, r)
-		},
-	}
-
 	// Register the endpoints for heap, block, threadcreate, etc.
+	s.profileTypes = map[string]http.HandlerFunc{}
 	for _, p := range runtimepprof.Profiles() {
-		p := p // copy
-		s.profileTypes[p.Name()] = func(w http.ResponseWriter, r *http.Request) {
-			if err := p.WriteTo(w, 0 /* debug */); err != nil {
-				w.WriteHeader(http.StatusInternalServerError)
-				_, _ = w.Write([]byte(err.Error()))
-			}
+		name := p.Name()
+		s.profileTypes[name] = func(w http.ResponseWriter, r *http.Request) {
+			pprof.Handler(name).ServeHTTP(w, r)
+		}
+	}
+	// The CPU profile endpoint is special cased because a) it's not in the map
+	// yet and b) it always needs to block. We want to default to 5s if profiling
+	// if nothing is specified, we use a convenience mutex to serialize concurrent
+	// attempts to get a profile (the endpoint otherwise returns an error).
+	s.profileTypes["profile"] = func(w http.ResponseWriter, r *http.Request) {
+		const defaultProfileDurationSeconds = 5
+		if r.Form == nil {
+			r.Form = url.Values{}
+		}
+		if r.Form.Get("seconds") == "" {
+			r.Form.Set("seconds", strconv.Itoa(defaultProfileDurationSeconds))
 		}
+		s.profileSem.Lock()
+		defer s.profileSem.Unlock()
+		pprof.Profile(w, r)
 	}
 
 	return s
diff --git a/pkg/ui/src/views/reports/containers/debug/index.tsx b/pkg/ui/src/views/reports/containers/debug/index.tsx
index dd86940513bb..44d07b8200f1 100644
--- a/pkg/ui/src/views/reports/containers/debug/index.tsx
+++ b/pkg/ui/src/views/reports/containers/debug/index.tsx
@@ -207,6 +207,7 @@ export default function Debug() {
         </DebugTableRow>
         <DebugTableRow title="Profiling UI/pprof">
           <DebugTableLink name="Heap" url="/debug/pprof/ui/heap/" />
+          <DebugTableLink name="Heap (recent allocs)" url="/debug/pprof/ui/heap/?seconds=5&amp;si=alloc_objects" />
           <DebugTableLink name="Profile" url="/debug/pprof/ui/profile/?seconds=5&amp;labels=true" />
           <DebugTableLink name="Block" url="/debug/pprof/ui/block/" />
           <DebugTableLink name="Mutex" url="/debug/pprof/ui/mutex/" />