diff --git a/cmd/server.go b/cmd/server.go
index bc5238c118..4952337331 100644
--- a/cmd/server.go
+++ b/cmd/server.go
@@ -59,6 +59,7 @@ const (
 	RequireApprovalFlag        = "require-approval"
 	SSLCertFileFlag            = "ssl-cert-file"
 	SSLKeyFileFlag             = "ssl-key-file"
+	WakeWordFlag               = "wake-word"
 
 	// Flag defaults.
 	DefaultBitbucketBaseURL = bitbucketcloud.BaseURL
@@ -69,6 +70,7 @@ const (
 	DefaultLogLevel         = "info"
 	DefaultPort             = 4141
 	DefaultRepoConfig       = "atlantis.yaml"
+	DefaultWakeWord         = "atlantis"
 )
 
 const redTermStart = "\033[31m"
@@ -169,7 +171,8 @@ var stringFlags = []stringFlag{
 		description: "Optional path to the Atlantis YAML config file contained in each repo that this server should use. " +
 			"This allows different Atlantis servers to point at different configs in the same repo.",
 		defaultValue: DefaultRepoConfig,
-	}, {
+	},
+	{
 		name: RepoWhitelistFlag,
 		description: "Comma separated list of repositories that Atlantis will operate on. " +
 			"The format is {hostname}/{owner}/{repo}, ex. github.com/runatlantis/atlantis. '*' matches any characters until the next comma and can be used for example to whitelist " +
@@ -184,6 +187,12 @@ var stringFlags = []stringFlag{
 		name:        SSLKeyFileFlag,
 		description: fmt.Sprintf("File containing x509 private key matching --%s.", SSLCertFileFlag),
 	},
+	{
+		name: WakeWordFlag,
+		description: "Wake word for this server to listen to. Default is 'atlantis'. " +
+			"This allows different wake commands (e.g. 'staging' or 'prod') to be used for different stages if more than one server operates on the same repo.",
+		defaultValue: DefaultWakeWord,
+	},
 }
 var boolFlags = []boolFlag{
 	{
@@ -389,6 +398,9 @@ func (s *ServerCmd) setDefaults(c *server.UserConfig) {
 	if c.RepoConfig == "" {
 		c.RepoConfig = DefaultRepoConfig
 	}
+	if c.WakeWord == "" {
+		c.WakeWord = DefaultWakeWord
+	}
 }
 
 func (s *ServerCmd) validate(userConfig server.UserConfig) error {
diff --git a/server/events/comment_parser.go b/server/events/comment_parser.go
index 9b151ba632..0d26213064 100644
--- a/server/events/comment_parser.go
+++ b/server/events/comment_parser.go
@@ -34,7 +34,6 @@ const (
 	projectFlagShort   = "p"
 	verboseFlagLong    = "verbose"
 	verboseFlagShort   = ""
-	atlantisExecutable = "atlantis"
 )
 
 // multiLineRegex is used to ignore multi-line comments since those aren't valid
@@ -67,6 +66,7 @@ type CommentParser struct {
 	GithubToken string
 	GitlabUser  string
 	GitlabToken string
+	WakeWord    string
 }
 
 // CommentParseResult describes the result of parsing a comment as a command.
@@ -84,7 +84,7 @@ type CommentParseResult struct {
 // Parse parses the comment as an Atlantis command.
 //
 // Valid commands contain:
-// - The initial "executable" name, 'run' or 'atlantis' or '@GithubUser'
+// - The initial "executable" name or '@GithubUser'
 //   where GithubUser is the API user Atlantis is running as.
 // - Then a command, either 'plan', 'apply', or 'help'.
 // - Then optional flags, then an optional separator '--' followed by optional
@@ -111,7 +111,7 @@ func (e *CommentParser) Parse(comment string, vcsHost models.VCSHostType) Commen
 
 	// Helpfully warn the user if they're using "terraform" instead of "atlantis"
 	if args[0] == "terraform" {
-		return CommentParseResult{CommentResponse: DidYouMeanAtlantisComment}
+		return CommentParseResult{CommentResponse: e.GetDidYouMeanWakeWordComment()}
 	}
 
 	// Atlantis can be invoked using the name of the VCS host user we're
@@ -120,7 +120,7 @@ func (e *CommentParser) Parse(comment string, vcsHost models.VCSHostType) Commen
 	if vcsHost == models.Gitlab {
 		vcsUser = e.GitlabUser
 	}
-	executableNames := []string{"run", atlantisExecutable, "@" + vcsUser}
+	executableNames := []string{e.WakeWord, "@" + vcsUser}
 
 	// If the comment doesn't start with the name of our 'executable' then
 	// ignore it.
@@ -245,13 +245,13 @@ func (e *CommentParser) BuildPlanComment(repoRelDir string, workspace string, pr
 		}
 		commentFlags = fmt.Sprintf(" -- %s", strings.Join(flagsWithoutQuotes, " "))
 	}
-	return fmt.Sprintf("%s %s%s%s", atlantisExecutable, PlanCommand.String(), flags, commentFlags)
+	return fmt.Sprintf("%s %s%s%s", e.WakeWord, PlanCommand.String(), flags, commentFlags)
 }
 
 // BuildApplyComment builds an apply comment for the specified args.
 func (e *CommentParser) BuildApplyComment(repoRelDir string, workspace string, project string) string {
 	flags := e.buildFlags(repoRelDir, workspace, project)
-	return fmt.Sprintf("%s %s%s", atlantisExecutable, ApplyCommand.String(), flags)
+	return fmt.Sprintf("%s %s%s", e.WakeWord, ApplyCommand.String(), flags)
 }
 
 func (e *CommentParser) buildFlags(repoRelDir string, workspace string, project string) string {
@@ -338,6 +338,8 @@ Flags:
 Use "atlantis [command] --help" for more information about a command.
 `
 
-// DidYouMeanAtlantisComment is the comment we add to the pull request when
-// someone runs a command with terraform instead of atlantis.
-var DidYouMeanAtlantisComment = "Did you mean to use `atlantis` instead of `terraform`?"
+// GetDidYouMeanWakeWordComment is the comment we add to the pull request when
+// someone runs a command with terraform instead of the specified wake word.
+func (e *CommentParser) GetDidYouMeanWakeWordComment() string {
+	return fmt.Sprintf("Did you mean to use `%s` instead of `terraform`?", e.WakeWord)
+}
diff --git a/server/events/comment_parser_test.go b/server/events/comment_parser_test.go
index 0bb166dc2d..2ce9bdb538 100644
--- a/server/events/comment_parser_test.go
+++ b/server/events/comment_parser_test.go
@@ -28,6 +28,7 @@ var commentParser = events.CommentParser{
 	GithubToken: "github-token",
 	GitlabUser:  "gitlab-user",
 	GitlabToken: "gitlab-token",
+	WakeWord:    "atlantis",
 }
 
 func TestParse_Ignored(t *testing.T) {
@@ -141,8 +142,8 @@ func TestParse_DidYouMeanAtlantis(t *testing.T) {
 	}
 	for _, c := range comments {
 		r := commentParser.Parse(c, models.Github)
-		Assert(t, r.CommentResponse == events.DidYouMeanAtlantisComment,
-			"For comment %q expected CommentResponse==%q but got %q", c, events.DidYouMeanAtlantisComment, r.CommentResponse)
+		Assert(t, r.CommentResponse == commentParser.GetDidYouMeanWakeWordComment(),
+			"For comment %q expected CommentResponse==%q but got %q", c, commentParser.GetDidYouMeanWakeWordComment(), r.CommentResponse)
 	}
 }
 
diff --git a/server/server.go b/server/server.go
index 86ff5cac12..0f540d970e 100644
--- a/server/server.go
+++ b/server/server.go
@@ -108,6 +108,7 @@ type UserConfig struct {
 	SlackToken      string          `mapstructure:"slack-token"`
 	SSLCertFile     string          `mapstructure:"ssl-cert-file"`
 	SSLKeyFile      string          `mapstructure:"ssl-key-file"`
+	WakeWord        string          `mapstructure:"wake-word"`
 	Webhooks        []WebhookConfig `mapstructure:"webhooks"`
 }
 
@@ -257,6 +258,7 @@ func NewServer(userConfig UserConfig, config Config) (*Server, error) {
 		GithubToken: userConfig.GithubToken,
 		GitlabUser:  userConfig.GitlabUser,
 		GitlabToken: userConfig.GitlabToken,
+		WakeWord:    userConfig.WakeWord,
 	}
 	defaultTfVersion := terraformClient.Version()
 	commandRunner := &events.DefaultCommandRunner{