diff --git a/src/image/utils.js b/src/image/utils.js
index 74547099..56a3d223 100644
--- a/src/image/utils.js
+++ b/src/image/utils.js
@@ -30,11 +30,7 @@ export function toImageWidget( viewElement, label ) {
 		const imgElement = viewElement.getChild( 0 );
 		const altText = imgElement.getAttribute( 'alt' );
 
-		if ( altText ) {
-			label = `${ altText } ${ label }`;
-		}
-
-		return label;
+		return altText ? `${ altText } ${ label }` : label;
 	}
 }
 
diff --git a/tests/image/utils.js b/tests/image/utils.js
index 5e5331ce..230fd1a6 100644
--- a/tests/image/utils.js
+++ b/tests/image/utils.js
@@ -30,6 +30,13 @@ describe( 'image widget utils', () => {
 			image.setAttribute( 'alt', 'foo bar baz' );
 			expect( getLabel( element ) ).to.equal( 'foo bar baz image widget' );
 		} );
+
+		it( 'provided label creator should always return same label', () => {
+			image.setAttribute( 'alt', 'foo bar baz' );
+
+			expect( getLabel( element ) ).to.equal( 'foo bar baz image widget' );
+			expect( getLabel( element ) ).to.equal( 'foo bar baz image widget' );
+		} );
 	} );
 
 	describe( 'isImageWidget()', () => {