diff --git a/src/ui/public/field_editor/field_editor.html b/src/ui/public/field_editor/field_editor.html
index 5017b15355f90..358984d94fbe1 100644
--- a/src/ui/public/field_editor/field_editor.html
+++ b/src/ui/public/field_editor/field_editor.html
@@ -108,7 +108,7 @@ <h4 class="hintbox-heading">
             data-test-subj="fieldIncreasePopularityButton"
             type="button"
             ng-click="editor.field.count = editor.field.count + 1"
-            aria-label="Plus"
+            aria-label="Increment popularity"
             class="kuiButton kuiButton--basic"
           >
             <span
@@ -120,7 +120,7 @@ <h4 class="hintbox-heading">
           <button
             type="button"
             ng-click="editor.field.count = editor.field.count - 1"
-            aria-label="Minus"
+            aria-label="Decrement popularity"
             class="kuiButton kuiButton--basic"
           >
             <span