diff --git a/deploy/charts/openshift-routes/templates/_helpers.tpl b/deploy/charts/openshift-routes/templates/_helpers.tpl
index 944e964..de10fc7 100644
--- a/deploy/charts/openshift-routes/templates/_helpers.tpl
+++ b/deploy/charts/openshift-routes/templates/_helpers.tpl
@@ -53,6 +53,7 @@ You can generate generate a static manifest free of Helm-specific labels by
 using `--set omitHelmLabels=true`.
 */}}
 {{- include "openshift-routes.selectorLabels" . }}
+app.kubernetes.io/version: {{ .Chart.AppVersion }}
 {{- if not .Values.omitHelmLabels }}
 app.kubernetes.io/managed-by: {{ .Release.Service }}
 helm.sh/chart: {{ include "openshift-routes.chart" . }}
@@ -65,7 +66,6 @@ Selector labels
 {{- define "openshift-routes.selectorLabels" -}}
 app.kubernetes.io/name: {{ include "openshift-routes.name" . }}
 app.kubernetes.io/component: controller
-app.kubernetes.io/version: {{ .Chart.AppVersion }}
 {{- if not .Values.omitHelmLabels }}
 app.kubernetes.io/instance: {{ .Release.Name }}
 {{- end}}
diff --git a/deploy/charts/openshift-routes/templates/deployment.yaml b/deploy/charts/openshift-routes/templates/deployment.yaml
index e8bd914..ae3f435 100644
--- a/deploy/charts/openshift-routes/templates/deployment.yaml
+++ b/deploy/charts/openshift-routes/templates/deployment.yaml
@@ -17,7 +17,7 @@ spec:
         {{- toYaml . | nindent 8 }}
       {{- end }}
       labels:
-        {{- include "openshift-routes.selectorLabels" . | nindent 8 }}
+        {{- include "openshift-routes.labels" . | nindent 8 }}
     spec:
       automountServiceAccountToken: true
       {{- with .Values.imagePullSecrets }}