diff --git a/mrblib/rf/00filter/text.rb b/mrblib/rf/00filter/text.rb
index 72c5135..a727838 100644
--- a/mrblib/rf/00filter/text.rb
+++ b/mrblib/rf/00filter/text.rb
@@ -3,13 +3,18 @@ module Filter
     class Text < Base
       class << self
         def config
-          @config ||= Struct.new(:fs).new
+          @config ||= Struct.new(:fs, :color).new.tap do |c|
+            c.color = true
+          end
         end
 
         def configure(opt)
           opt.on('-F VAL', '--filed-separator', 'set the field separator(regexp)') do |v|
             config.fs = v
           end
+          opt.on('--[no-]color', '[no] colorized output (default: --color)') do |v|
+            config.color = v
+          end
         end
 
         def format(val, record)
@@ -19,19 +24,24 @@ def format(val, record)
           when true
             record
           when Regexp
-            return unless m = val.match(record)
-
-            [
-              m.pre_match,
-              m.to_s.red,
-              m.post_match
-            ].join
+            regexp_to_text(val, record)
           when Array
             val.map(&:to_s).join("\n")
           else
             val.to_s
           end
         end
+
+        def regexp_to_text(regexp, record)
+          return unless m = regexp.match(record)
+
+          text = m.to_s.then { |s| config.color ? s.red : s }
+          [
+            m.pre_match,
+            text,
+            m.post_match
+          ].join
+        end
       end
 
       def config
diff --git a/spec/filter/text_spec.rb b/spec/filter/text_spec.rb
index f436a16..149ff88 100644
--- a/spec/filter/text_spec.rb
+++ b/spec/filter/text_spec.rb
@@ -113,17 +113,37 @@
     end
 
     describe 'Output only the lines that match the regexp' do
-      let(:output) do
-        <<~OUTPUT
-          1 \e[31mfoo\e[0m
-          4 \e[31mfoo\e[0mbar
-        OUTPUT
+      where do
+        {
+          'default' => {
+            option: '',
+            output: <<~OUTPUT
+              1 \e[31mfoo\e[0m
+              4 \e[31mfoo\e[0mbar
+            OUTPUT
+          },
+          '--color' => {
+            option: '--color',
+            output: <<~OUTPUT
+              1 \e[31mfoo\e[0m
+              4 \e[31mfoo\e[0mbar
+            OUTPUT
+          },
+          '--no-color' => {
+            option: '--no-color',
+            output: <<~OUTPUT
+              1 foo
+              4 foobar
+            OUTPUT
+          }
+        }
       end
+      with_them do
+        before { run_rf("#{option} /foo/", input) }
 
-      before { run_rf('/foo/', input) }
-
-      it { expect(last_command_started).to be_successfully_executed }
-      it { expect(last_command_started).to have_output_on_stdout output_string_eq output }
+        it { expect(last_command_started).to be_successfully_executed }
+        it { expect(last_command_started).to have_output_on_stdout output_string_eq output }
+      end
     end
 
     describe 'Output only the substring that matches the regexp' do
diff --git a/spec/help_spec.rb b/spec/help_spec.rb
index fa96e50..2d88716 100644
--- a/spec/help_spec.rb
+++ b/spec/help_spec.rb
@@ -20,6 +20,7 @@
 
       text options:
         -F, --filed-separator VAL        set the field separator(regexp)
+            --[no-]color                 [no] colorized output (default: --color)
 
       json options:
         -r, --raw-string                 output raw strings