diff --git a/acceptance/acceptance_test.go b/acceptance/acceptance_test.go
index da19ad6fd..edff79cd4 100644
--- a/acceptance/acceptance_test.go
+++ b/acceptance/acceptance_test.go
@@ -1551,6 +1551,45 @@ func testAcceptance(
 								assertBuildpackOutput := assertions.NewTestBuildpackOutputAssertionManager(t, output)
 								assertBuildpackOutput.ReportsBuildStep("Simple Layers Buildpack")
 							})
+
+							when("buildpackage is in a registry", func() {
+								it("adds the buildpacks to the builder and runs them", func() {
+									h.SkipIf(t, !pack.SupportsFeature(invoke.PlatformRetries), "")
+									packageImageName = registryConfig.RepoName("buildpack-" + h.RandString(8))
+
+									packageTomlPath := generatePackageTomlWithOS(t, assert, pack, tmpDir, "package_for_build_cmd.toml", imageManager.HostOS())
+									packageImage := buildpacks.NewPackageImage(
+										t,
+										pack,
+										packageImageName,
+										packageTomlPath,
+										buildpacks.WithRequiredBuildpacks(
+											buildpacks.BpFolderSimpleLayersParent,
+											buildpacks.BpFolderSimpleLayers,
+										),
+										buildpacks.WithPublish(),
+									)
+
+									buildpackManager.PrepareBuildModules(tmpDir, packageImage)
+
+									output := pack.RunSuccessfully(
+										"build", repoName,
+										"-p", filepath.Join("testdata", "mock_app"),
+										"--buildpack", packageImageName,
+									)
+
+									assertOutput := assertions.NewOutputAssertionManager(t, output)
+									assertOutput.ReportsAddingBuildpack(
+										"simple/layers/parent",
+										"simple-layers-parent-version",
+									)
+									assertOutput.ReportsAddingBuildpack("simple/layers", "simple-layers-version")
+									assertOutput.ReportsSuccessfulImageBuild(repoName)
+
+									assertBuildpackOutput := assertions.NewTestBuildpackOutputAssertionManager(t, output)
+									assertBuildpackOutput.ReportsBuildStep("Simple Layers Buildpack")
+								})
+							})
 						})
 
 						when("the argument is a buildpackage file", func() {
diff --git a/acceptance/invoke/pack.go b/acceptance/invoke/pack.go
index 35bd58f5b..caa60f136 100644
--- a/acceptance/invoke/pack.go
+++ b/acceptance/invoke/pack.go
@@ -235,6 +235,7 @@ const (
 	ForceRebase
 	BuildpackFlatten
 	MetaBuildpackFolder
+	PlatformRetries
 )
 
 var featureTests = map[Feature]func(i *PackInvoker) bool{
@@ -262,6 +263,9 @@ var featureTests = map[Feature]func(i *PackInvoker) bool{
 	MetaBuildpackFolder: func(i *PackInvoker) bool {
 		return i.atLeast("v0.30.0")
 	},
+	PlatformRetries: func(i *PackInvoker) bool {
+		return i.atLeast("v0.32.1")
+	},
 }
 
 func (i *PackInvoker) SupportsFeature(f Feature) bool {
diff --git a/pkg/image/fetcher.go b/pkg/image/fetcher.go
index a014dc8b9..60548fcc1 100644
--- a/pkg/image/fetcher.go
+++ b/pkg/image/fetcher.go
@@ -109,7 +109,13 @@ func (f *Fetcher) Fetch(ctx context.Context, name string, options FetchOptions)
 	}
 
 	f.logger.Debugf("Pulling image %s", style.Symbol(name))
-	err = f.pullImage(ctx, name, options.Platform)
+	if err = f.pullImage(ctx, name, options.Platform); err != nil {
+		// sample error from docker engine:
+		// image with reference <image> was found but does not match the specified platform: wanted linux/amd64, actual: linux
+		if strings.Contains(err.Error(), "does not match the specified platform") {
+			err = f.pullImage(ctx, name, "")
+		}
+	}
 	if err != nil && !errors.Is(err, ErrNotFound) {
 		return nil, err
 	}
diff --git a/pkg/image/fetcher_test.go b/pkg/image/fetcher_test.go
index 03b1f0467..3b119e15f 100644
--- a/pkg/image/fetcher_test.go
+++ b/pkg/image/fetcher_test.go
@@ -6,8 +6,11 @@ import (
 	"fmt"
 	"os"
 	"path/filepath"
+	"runtime"
 	"testing"
 
+	"github.com/buildpacks/imgutil"
+
 	"github.com/buildpacks/imgutil/local"
 	"github.com/buildpacks/imgutil/remote"
 	"github.com/docker/docker/client"
@@ -48,12 +51,17 @@ func testFetcher(t *testing.T, when spec.G, it spec.S) {
 		repoName     string
 		repo         string
 		outBuf       bytes.Buffer
+		osType       string
 	)
 
 	it.Before(func() {
 		repo = "some-org/" + h.RandString(10)
 		repoName = registryConfig.RepoName(repo)
 		imageFetcher = image.NewFetcher(logging.NewLogWithWriters(&outBuf, &outBuf), docker)
+
+		info, err := docker.Info(context.TODO())
+		h.AssertNil(t, err)
+		osType = info.OSType
 	})
 
 	when("#Fetch", func() {
@@ -213,6 +221,19 @@ func testFetcher(t *testing.T, when spec.G, it spec.S) {
 						_, err := imageFetcher.Fetch(context.TODO(), repoName, image.FetchOptions{Daemon: true, PullPolicy: image.PullAlways, Platform: "some-unsupported-platform"})
 						h.AssertError(t, err, "unknown operating system or architecture")
 					})
+
+					when("remote platform does not match", func() {
+						it.Before(func() {
+							img, err := remote.NewImage(repoName, authn.DefaultKeychain, remote.WithDefaultPlatform(imgutil.Platform{OS: osType, Architecture: ""}))
+							h.AssertNil(t, err)
+							h.AssertNil(t, img.Save())
+						})
+
+						it("retry without setting platform", func() {
+							_, err := imageFetcher.Fetch(context.TODO(), repoName, image.FetchOptions{Daemon: true, PullPolicy: image.PullAlways, Platform: fmt.Sprintf("%s/%s", osType, runtime.GOARCH)})
+							h.AssertNil(t, err)
+						})
+					})
 				})
 			})