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Fibonacci pricing |
Fibonacci pricing refers to selling a thing at ever-increasing price points which correspond to the numbers of the Fibonacci sequence:
$0 (free), $1, $1, $2, $3, $5, $8, $13, $21, $34, $55, $89, ...
As an experiment to figure out approximately how much people are willing to pay for the thing. As a way to reward your best customers (they hear about it first and get the best prices). As a metamodern marketing stunt to break the fourth wall.
There are a couple of approaches.
- By item: The first item is free, the next two are $1 each, etc.
- By day: The item is free for one day, $1 for the next two days, $2 for the day after that, etc.
- Variation: Time period - instead of days, use weeks. Or hours.
- Variation: Sales required - instead of going up each day, the price goes up the day after a sale is made at the previous price point. So the item might carry a price tag of $13 for several days if nobody's buying; once someone does, it goes up to $21 the next day
I don't think there are any yet, but I'm working on one.