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Once a customer has signed up for ads.brave.com, they are met with a "welcome" screen prompting their billing details and agreement of several disclaimers that are currently very verbose.
Separately, there's a need to add a disclaimer for supported languages that ad ops is requesting be put on the main landing page, however marketing strongly advises against this as it's not a best practice for acquisition and leads to homepage bloating that distracts and/or detracts from sign-ups that are crucial for email marketing.
To solve both these issues, I propose updating the copy on the "welcome" screen, and adding one for the language. Additionally, at the same time we do this, we (I) should add a page to ads-help.brave.com for "supported languages" which will be linked and updated over time with this disclaimer.
Here is the proposed copy:
Please review and agree to the following disclaimers and policies to continue:
[] I understand that first-party analytics are necessary for independent reporting. Learn more
[] I understand that I can only run ad campaigns in English, Spanish, and Portuguese.
[] I understand that payment is required before campaigns can be launched. Learn more
Once a customer has signed up for ads.brave.com, they are met with a "welcome" screen prompting their billing details and agreement of several disclaimers that are currently very verbose.
Separately, there's a need to add a disclaimer for supported languages that ad ops is requesting be put on the main landing page, however marketing strongly advises against this as it's not a best practice for acquisition and leads to homepage bloating that distracts and/or detracts from sign-ups that are crucial for email marketing.
To solve both these issues, I propose updating the copy on the "welcome" screen, and adding one for the language. Additionally, at the same time we do this, we (I) should add a page to ads-help.brave.com for "supported languages" which will be linked and updated over time with this disclaimer.
Here is the proposed copy:
Please review and agree to the following disclaimers and policies to continue:
[] I understand that first-party analytics are necessary for independent reporting. Learn more
[] I understand that I can only run ad campaigns in English, Spanish, and Portuguese.
[] I understand that payment is required before campaigns can be launched. Learn more
[] I have reviewed and agree to the Advertiser Privacy Policy and Terms of Service applicable to Brave Ads.
CC @tackley @IanKrieger @lukemulks @murphyd
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