diff --git a/.bazelci/presubmit.yml b/.bazelci/presubmit.yml
index 99f85bc0be..404fdc506e 100644
--- a/.bazelci/presubmit.yml
+++ b/.bazelci/presubmit.yml
@@ -4,7 +4,7 @@ tasks:
     name: ubuntu1604
     platform: ubuntu1604
     run_targets:
-    - "@nodejs//:yarn"
+    - "@nodejs//:yarn_node_repositories"
     - "//internal/node/test:no_deps"
     - "//internal/node/test:has_deps_legacy"
     - "//internal/node/test:has_deps"
@@ -79,7 +79,7 @@ tasks:
     name: ubuntu1804
     platform: ubuntu1804
     run_targets:
-    - "@nodejs//:yarn"
+    - "@nodejs//:yarn_node_repositories"
     - "//internal/node/test:no_deps"
     - "//internal/node/test:has_deps_legacy"
     - "//internal/node/test:has_deps"
@@ -194,7 +194,7 @@ tasks:
     name: macos
     platform: macos
     run_targets:
-    - "@nodejs//:yarn"
+    - "@nodejs//:yarn_node_repositories"
     - "//internal/node/test:no_deps"
     - "//internal/node/test:has_deps_legacy"
     - "//internal/node/test:has_deps"
@@ -291,7 +291,7 @@ tasks:
     name: windows
     platform: windows
     run_targets:
-    - "@nodejs//:yarn"
+    - "@nodejs//:yarn_node_repositories"
     - "//internal/node/test:no_deps"
     - "//internal/node/test:has_deps_legacy"
     - "//internal/node/test:has_deps"
diff --git a/.circleci/config.yml b/.circleci/config.yml
index 6aec7c66dd..3d16dee58c 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -106,8 +106,8 @@ jobs:
       - *yarn_install
       - *init_bazel
 
-      # Run yarn on all node_repositories
-      - run: bazel run @nodejs//:bin/yarn
+      # Run yarn
+      - run: bazel run @nodejs//:yarn
 
       # Save all node_modules to the cache
       - save_cache:
@@ -236,7 +236,7 @@ jobs:
       # We should also be able to test targets in a different workspace
       # TODO(gmagolan): move these tests into `build` job once
       # https://github.com/bazelbuild/bazel/issues/6481 is resolved
-      - run: 'cd examples/user_managed_deps && bazel run @nodejs//:yarn'
+      - run: 'cd examples/user_managed_deps && bazel run @nodejs//:yarn_node_repositories'
       - run: bazel test @examples_user_managed_deps//...
       - run: bazel test @e2e_packages//...
 
diff --git a/docs/Built-ins.md b/docs/Built-ins.md
index b705f5ab77..17ac6748e7 100755
--- a/docs/Built-ins.md
+++ b/docs/Built-ins.md
@@ -35,8 +35,8 @@ to point to those before calling node_repositories.
 This rule exposes the `@nodejs` workspace containing some rules the user can call later:
 
 - Run node: `bazel run @nodejs//:node path/to/program.js`
-- Install dependencies using npm: `bazel run @nodejs//:npm install`
-- Install dependencies using yarn: `bazel run @nodejs//:yarn`
+- Install dependencies using npm: `bazel run @nodejs//:npm_node_repositories install`
+- Install dependencies using yarn: `bazel run @nodejs//:yarn_node_repositories`
 
 Note that the dependency installation scripts will run in each subpackage indicated by the `package_json` attribute.
 
@@ -50,7 +50,7 @@ load("@build_bazel_rules_nodejs//:index.bzl", "node_repositories")
 node_repositories(package_json = ["//:package.json", "//subpkg:package.json"])
 ```
 
-Running `bazel run @nodejs//:yarn` in this repo would create `/node_modules` and `/subpkg/node_modules`.
+Running `bazel run @nodejs//:yarn_node_repositories` in this repo would create `/node_modules` and `/subpkg/node_modules`.
 
 
 
@@ -114,7 +114,7 @@ and expect that file to have sha256sum `00b7a8426e076e9bf9d12ba2d571312e833fe962
 #### `package_json`
 (*[labels]*): a list of labels, which indicate the package.json files that will be installed
             when you manually run the package manager, e.g. with
-            `bazel run @nodejs//:yarn` or `bazel run @nodejs//:npm install`.
+            `bazel run @nodejs//:yarn_node_repositories` or `bazel run @nodejs//:npm_node_repositories install`.
             If you use bazel-managed dependencies, you can omit this attribute.
 
 
@@ -777,7 +777,7 @@ Actually publish the package with `npm publish` (also builds first):
 
 ```sh
 # Check login credentials
-$ bazel run @nodejs//:npm who
+$ bazel run @nodejs//:npm_node_repositories who
 # Publishes the package
 $ bazel run :my_package.publish
 ```
diff --git a/docs/TypeScript.md b/docs/TypeScript.md
index e5bc0a9a0e..8e49d7753b 100755
--- a/docs/TypeScript.md
+++ b/docs/TypeScript.md
@@ -107,7 +107,7 @@ node_repositories(package_json = ["//:package.json"])
 You can then run `yarn` in your workspace with:
 
 ```sh
-$ bazel run @nodejs//:yarn
+$ bazel run @nodejs//:yarn_node_repositories
 ```
 
 To use your workspace `node_modules` folder as a dependency in `ts_library` and
diff --git a/docs/install.md b/docs/install.md
index 8c20eec65b..7eeb42bb3b 100644
--- a/docs/install.md
+++ b/docs/install.md
@@ -385,16 +385,16 @@ To use the Yarn package manager, which we recommend for its built-in
 verification command, you can run:
 
 ```sh
-$ bazel run @nodejs//:yarn
+$ bazel run @nodejs//:yarn_node_repositories
 ```
 
 If you use npm instead, run:
 
 ```sh
-$ bazel run @nodejs//:npm install
+$ bazel run @nodejs//:npm_node_repositories install
 ```
 
-The `@nodejs//:yarn` and `@nodejs//:npm` targets will run yarn/npm on all of the
+The `@nodejs//:yarn_node_repositories` and `@nodejs//:npm_node_repositories` targets will run yarn/npm on all of the
 package.json contexts listed `package_json` attribute of the `node_repositories`
 repository rule in your WORKSPACE file (`node_repositories(package_json = [...])`).
 
@@ -403,22 +403,20 @@ run the bazel managed yarn or npm on a single context this can be done
 using the following targets:
 
 ```sh
-$ bazel run @nodejs//:bin/yarn -- <arguments passed to yarn>
+$ bazel run @nodejs//:yarn -- <arguments passed to yarn>
 ```
 
 If you use npm instead, run:
 
 ```sh
-$ bazel run @nodejs//:bin/npm -- <arguments passed to npm>
+$ bazel run @nodejs//:npm -- <arguments passed to npm>
 ```
 
-Note: on **Windows** the targets are `@nodejs//:bin/yarn.cmd` and `@nodejs//:bin/npm.cmd`.
-
 This will run yarn/npm in the current working directory. To add a package with the `yarn add` command,
 for example, you would use:
 
 ```sh
-$ bazel run @nodejs//:bin/yarn -- add <package>
+$ bazel run @nodejs//:yarn -- add <package>
 ```
 
 Note: the arguments passed to `bazel run` after `--` are forwarded to the executable being run.
diff --git a/e2e/BUILD.bazel b/e2e/BUILD.bazel
index 272b4ebff4..1fc8ce09bc 100644
--- a/e2e/BUILD.bazel
+++ b/e2e/BUILD.bazel
@@ -121,8 +121,8 @@ e2e_integration_test(
 e2e_integration_test(
     name = "e2e_ts_auto_deps",
     bazel_commands = [
-        "run @nodejs//:yarn",
-        "run @nodejs//:bin/yarn -- generate_build_file",
+        "run @nodejs//:yarn_node_repositories",
+        "run @nodejs//:yarn -- generate_build_file",
         "build //simple:simple",
     ],
     npm_packages = {
diff --git a/e2e/ts_auto_deps/package.json b/e2e/ts_auto_deps/package.json
index d19324c206..df4b6b34d8 100644
--- a/e2e/ts_auto_deps/package.json
+++ b/e2e/ts_auto_deps/package.json
@@ -4,7 +4,7 @@
     "typescript": "2.9.2"
   },
   "scripts": {
-    "pretest": "bazel run @nodejs//:yarn",
+    "pretest": "bazel run @nodejs//:yarn_node_repositories",
     "generate_build_file": "cd simple && ts_auto_deps",
     "test": "yarn generate_build_file && bazel build simple"
   }
diff --git a/examples/BUILD.bazel b/examples/BUILD.bazel
index ad6d2fdc87..c6bc870fa2 100644
--- a/examples/BUILD.bazel
+++ b/examples/BUILD.bazel
@@ -191,9 +191,9 @@ example_integration_test(
 
 example_integration_test(
     name = "examples_user_managed_deps",
-    # This test requires calling `bazel run @nodejs//:yarn` before `bazel test ...`
+    # This test requires calling `bazel run @nodejs//:yarn_node_repositories` before `bazel test ...`
     bazel_commands = [
-        "run @nodejs//:yarn",
+        "run @nodejs//:yarn_node_repositories",
         "test ...",
     ],
     # replace the following repositories with the generated archives
diff --git a/examples/user_managed_deps/WORKSPACE b/examples/user_managed_deps/WORKSPACE
index d7108ea97d..86b0e61fe4 100644
--- a/examples/user_managed_deps/WORKSPACE
+++ b/examples/user_managed_deps/WORKSPACE
@@ -19,14 +19,14 @@ load("@build_bazel_rules_nodejs//:index.bzl", "node_repositories")
 # - NodeJS:
 #   @nodejs//:node
 # - NPM:
-#   @nodejs//:npm
+#   @nodejs//:npm_node_repositories
 # - The yarn package manager:
-#   @nodejs//:yarn
+#   @nodejs//:yarn_node_repositories
 #
 # To install the node_modules of all the listed package_json files run:
-#   bazel run @nodejs//:yarn
+#   bazel run @nodejs//:yarn_node_repositories
 # or
-#   bazel run @nodejs//:npm
+#   bazel run @nodejs//:npm_node_repositories
 node_repositories(
     package_json = ["//:package.json"],
 )
diff --git a/examples/user_managed_deps/package.json b/examples/user_managed_deps/package.json
index f3829e4872..28966d52b8 100644
--- a/examples/user_managed_deps/package.json
+++ b/examples/user_managed_deps/package.json
@@ -5,7 +5,7 @@
     "v8-coverage": "1.0.9"
   },
   "scripts": {
-    "pretest": "bazel run @nodejs//:yarn",
+    "pretest": "bazel run @nodejs//:yarn_node_repositories",
     "test": "bazel test ..."
   }
 }
diff --git a/internal/node/node_repositories.bzl b/internal/node/node_repositories.bzl
index cac71a97e5..ba0ad77be4 100644
--- a/internal/node/node_repositories.bzl
+++ b/internal/node/node_repositories.bzl
@@ -44,8 +44,8 @@ to point to those before calling node_repositories.
 This rule exposes the `@nodejs` workspace containing some rules the user can call later:
 
 - Run node: `bazel run @nodejs//:node path/to/program.js`
-- Install dependencies using npm: `bazel run @nodejs//:npm install`
-- Install dependencies using yarn: `bazel run @nodejs//:yarn`
+- Install dependencies using npm: `bazel run @nodejs//:npm_node_repositories install`
+- Install dependencies using yarn: `bazel run @nodejs//:yarn_node_repositories`
 
 Note that the dependency installation scripts will run in each subpackage indicated by the `package_json` attribute.
 
@@ -59,7 +59,7 @@ load("@build_bazel_rules_nodejs//:index.bzl", "node_repositories")
 node_repositories(package_json = ["//:package.json", "//subpkg:package.json"])
 ```
 
-Running `bazel run @nodejs//:yarn` in this repo would create `/node_modules` and `/subpkg/node_modules`.
+Running `bazel run @nodejs//:yarn_node_repositories` in this repo would create `/node_modules` and `/subpkg/node_modules`.
 """
 
 _ATTRS = {
@@ -159,7 +159,7 @@ and expect that file to have sha256sum `00b7a8426e076e9bf9d12ba2d571312e833fe962
     "package_json": attr.label_list(
         doc = """a list of labels, which indicate the package.json files that will be installed
             when you manually run the package manager, e.g. with
-            `bazel run @nodejs//:yarn` or `bazel run @nodejs//:npm install`.
+            `bazel run @nodejs//:yarn_node_repositories` or `bazel run @nodejs//:npm_node_repositories install`.
             If you use bazel-managed dependencies, you can omit this attribute.""",
     ),
     "preserve_symlinks": attr.bool(
@@ -376,7 +376,6 @@ def _prepare_node(repository_ctx):
 
     node_bin = ("%s/bin/node" % node_path) if not is_windows else ("%s/node.exe" % node_path)
     node_bin_label = ("%s/bin/node" % node_package) if not is_windows else ("%s/node.exe" % node_package)
-    node_entry = "bin/node" if not is_windows else "bin/node.cmd"
     npm_bin = ("%s/bin/npm" % node_path) if not is_windows else ("%s/npm.cmd" % node_path)
     npm_bin_label = ("%s/bin/npm" % node_package) if not is_windows else ("%s/npm.cmd" % node_package)
     npm_script = ("%s/lib/node_modules/npm/bin/npm-cli.js" % node_path) if not is_windows else ("%s/node_modules/npm/bin/npm-cli.js" % node_path)
@@ -386,6 +385,13 @@ def _prepare_node(repository_ctx):
     yarn_bin_label = ("%s/bin/yarn" % yarn_package) if not is_windows else ("%s/npx.yarn" % yarn_package)
     yarn_script = "%s/bin/yarn.js" % yarn_path
 
+    entry_ext = ".cmd" if is_windows else ""
+    node_entry = "bin/node%s" % entry_ext
+    npm_entry = "bin/npm%s" % entry_ext
+    yarn_entry = "bin/yarn%s" % entry_ext
+    npm_node_repositories_entry = "bin/npm_node_repositories%s" % entry_ext
+    yarn_node_repositories_entry = "bin/yarn_node_repositories%s" % entry_ext
+
     node_bin_relative = node_bin if repository_ctx.attr.vendored_node else paths.relativize(node_bin, "bin")
     npm_script_relative = npm_script if repository_ctx.attr.vendored_node else paths.relativize(npm_script, "bin")
     yarn_script_relative = yarn_script if repository_ctx.attr.vendored_yarn else paths.relativize(yarn_script, "bin")
@@ -592,11 +598,11 @@ package(default_visibility = ["//visibility:public"])
 exports_files([
   "run_npm.sh.template",
   "bin/node_repo_args.sh",{node_bin_export}{npm_bin_export}{npx_bin_export}{yarn_bin_export}
-  "bin/node{entry_ext}",
-  "bin/npm{entry_ext}",
-  "bin/npm_node_repositories{entry_ext}",
-  "bin/yarn{entry_ext}",
-  "bin/yarn_node_repositories{entry_ext}",
+  "{node_entry}",
+  "{npm_entry}",
+  "{yarn_entry}",
+  "{npm_node_repositories_entry}",
+  "{yarn_node_repositories_entry}",
   ])
 alias(name = "node_bin", actual = "{node_bin_label}")
 alias(name = "npm_bin", actual = "{npm_bin_label}")
@@ -605,6 +611,8 @@ alias(name = "yarn_bin", actual = "{yarn_bin_label}")
 alias(name = "node", actual = "{node_entry}")
 alias(name = "npm", actual = "{npm_entry}")
 alias(name = "yarn", actual = "{yarn_entry}")
+alias(name = "npm_node_repositories", actual = "{npm_node_repositories_entry}")
+alias(name = "yarn_node_repositories", actual = "{yarn_node_repositories_entry}")
 filegroup(
   name = "node_files",
   srcs = [":node", ":node_bin"],
@@ -618,7 +626,6 @@ filegroup(
   srcs = glob(["bin/nodejs/**"]) + [":node_files"],
 )
 """.format(
-        entry_ext = ".cmd" if is_windows else "",
         node_bin_export = "" if repository_ctx.attr.vendored_node else ("\n  \"%s\"," % node_bin),
         npm_bin_export = "" if repository_ctx.attr.vendored_node else ("\n  \"%s\"," % npm_bin),
         npx_bin_export = "" if repository_ctx.attr.vendored_node else ("\n  \"%s\"," % npx_bin),
@@ -628,8 +635,10 @@ filegroup(
         npx_bin_label = npx_bin_label,
         yarn_bin_label = yarn_bin_label,
         node_entry = node_entry,
-        npm_entry = "bin/npm_node_repositories" if not is_windows else "bin/npm_node_repositories.cmd",
-        yarn_entry = "bin/yarn_node_repositories" if not is_windows else "bin/yarn_node_repositories.cmd",
+        npm_entry = npm_entry,
+        yarn_entry = yarn_entry,
+        npm_node_repositories_entry = npm_node_repositories_entry,
+        yarn_node_repositories_entry = yarn_node_repositories_entry,
     ))
 
 def _nodejs_repo_impl(repository_ctx):
@@ -660,6 +669,8 @@ alias(name = "yarn_bin", actual = "{node_repository}//:yarn_bin")
 alias(name = "node", actual = "{node_repository}//:node")
 alias(name = "npm", actual = "{node_repository}//:npm")
 alias(name = "yarn", actual = "{node_repository}//:yarn")
+alias(name = "npm_node_repositories", actual = "{node_repository}//:npm_node_repositories")
+alias(name = "yarn_node_repositories", actual = "{node_repository}//:yarn_node_repositories")
 alias(name = "node_files", actual = "{node_repository}//:node_files")
 alias(name = "yarn_files", actual = "{node_repository}//:yarn_files")
 alias(name = "npm_files", actual = "{node_repository}//:npm_files")
diff --git a/internal/npm_package/npm_package.bzl b/internal/npm_package/npm_package.bzl
index 5f4e895232..3304429f0e 100644
--- a/internal/npm_package/npm_package.bzl
+++ b/internal/npm_package/npm_package.bzl
@@ -225,7 +225,7 @@ Actually publish the package with `npm publish` (also builds first):
 
 ```sh
 # Check login credentials
-$ bazel run @nodejs//:npm who
+$ bazel run @nodejs//:npm_node_repositories who
 # Publishes the package
 $ bazel run :my_package.publish
 ```
diff --git a/packages/typescript/docs/install.md b/packages/typescript/docs/install.md
index 41bdc7c1fa..043eb2f481 100644
--- a/packages/typescript/docs/install.md
+++ b/packages/typescript/docs/install.md
@@ -99,7 +99,7 @@ node_repositories(package_json = ["//:package.json"])
 You can then run `yarn` in your workspace with:
 
 ```sh
-$ bazel run @nodejs//:yarn
+$ bazel run @nodejs//:yarn_node_repositories
 ```
 
 To use your workspace `node_modules` folder as a dependency in `ts_library` and