diff --git a/badge-maker/lib/index.js b/badge-maker/lib/index.js
index 22697d929f811..f4eed2c5806cd 100644
--- a/badge-maker/lib/index.js
+++ b/badge-maker/lib/index.js
@@ -54,12 +54,6 @@ function _clean(format) {
   // Legacy.
   cleaned.label = cleaned.label || ''
 
-  // convert "public" format to "internal" format
-  if ('style' in cleaned) {
-    cleaned.template = cleaned.style
-    delete cleaned.style
-  }
-
   return cleaned
 }
 
diff --git a/badge-maker/lib/make-badge.js b/badge-maker/lib/make-badge.js
index 893b3e663adee..03fab6312b109 100644
--- a/badge-maker/lib/make-badge.js
+++ b/badge-maker/lib/make-badge.js
@@ -13,7 +13,7 @@ it is likely this will impact on the package's public interface in index.js
 */
 module.exports = function makeBadge({
   format,
-  template = 'flat',
+  style = 'flat',
   label,
   message,
   color,
@@ -43,9 +43,9 @@ module.exports = function makeBadge({
     })
   }
 
-  const render = badgeRenderers[template]
+  const render = badgeRenderers[style]
   if (!render) {
-    throw new Error(`Unknown template: '${template}'`)
+    throw new Error(`Unknown badge style: '${style}'`)
   }
 
   logoWidth = +logoWidth || (logo ? 14 : 0)
diff --git a/badge-maker/lib/make-badge.spec.js b/badge-maker/lib/make-badge.spec.js
index b55b259d293d8..04cd5e7930c5d 100644
--- a/badge-maker/lib/make-badge.spec.js
+++ b/badge-maker/lib/make-badge.spec.js
@@ -123,7 +123,7 @@ describe('The badge generator', function () {
         label: 'name',
         message: 'Bob',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
       })
       expect(jsonBadgeWithUnknownStyle)
         .to.equal(jsonBadgeWithDefaultStyle)
@@ -136,9 +136,9 @@ describe('The badge generator', function () {
           label: 'name',
           message: 'Bob',
           format: 'svg',
-          template: 'unknown_style',
+          style: 'unknown_style',
         })
-      ).to.throw(Error, "Unknown template: 'unknown_style'")
+      ).to.throw(Error, "Unknown badge style: 'unknown_style'")
     })
   })
 
@@ -148,7 +148,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#b3e',
         labelColor: '#0f0',
       })
@@ -159,7 +159,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -171,7 +171,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#b3e',
       })
     })
@@ -181,7 +181,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#b3e',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
       })
@@ -192,7 +192,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -204,7 +204,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#b3e',
         labelColor: '#0f0',
         links: ['https://shields.io/', 'https://www.google.co.uk/'],
@@ -218,7 +218,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat-square',
+        style: 'flat-square',
         color: '#b3e',
         labelColor: '#0f0',
       })
@@ -229,7 +229,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat-square',
+        style: 'flat-square',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -241,7 +241,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'flat-square',
+        style: 'flat-square',
         color: '#b3e',
       })
     })
@@ -251,7 +251,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'flat-square',
+        style: 'flat-square',
         color: '#b3e',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
       })
@@ -262,7 +262,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'flat-square',
+        style: 'flat-square',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -274,7 +274,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat-square',
+        style: 'flat-square',
         color: '#b3e',
         labelColor: '#0f0',
         links: ['https://shields.io/', 'https://www.google.co.uk/'],
@@ -288,7 +288,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'plastic',
+        style: 'plastic',
         color: '#b3e',
         labelColor: '#0f0',
       })
@@ -299,7 +299,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'plastic',
+        style: 'plastic',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -311,7 +311,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'plastic',
+        style: 'plastic',
         color: '#b3e',
       })
     })
@@ -321,7 +321,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'plastic',
+        style: 'plastic',
         color: '#b3e',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
       })
@@ -332,7 +332,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'plastic',
+        style: 'plastic',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -344,7 +344,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'plastic',
+        style: 'plastic',
         color: '#b3e',
         labelColor: '#0f0',
         links: ['https://shields.io/', 'https://www.google.co.uk/'],
@@ -360,7 +360,7 @@ describe('The badge generator', function () {
           label: 1998,
           message: 1999,
           format: 'svg',
-          template: 'for-the-badge',
+          style: 'for-the-badge',
         })
       )
         .to.include('1998')
@@ -373,7 +373,7 @@ describe('The badge generator', function () {
           label: 'Label',
           message: '1 string',
           format: 'svg',
-          template: 'for-the-badge',
+          style: 'for-the-badge',
         })
       )
         .to.include('LABEL')
@@ -385,7 +385,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#b3e',
         labelColor: '#0f0',
       })
@@ -396,7 +396,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -408,7 +408,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#b3e',
       })
     })
@@ -418,7 +418,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#b3e',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
       })
@@ -429,7 +429,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -441,7 +441,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#b3e',
         labelColor: '#0f0',
         links: ['https://shields.io/', 'https://www.google.co.uk/'],
@@ -456,7 +456,7 @@ describe('The badge generator', function () {
           label: 'some-key',
           message: 'some-value',
           format: 'svg',
-          template: 'social',
+          style: 'social',
         })
       )
         .to.include('Some-key')
@@ -470,7 +470,7 @@ describe('The badge generator', function () {
           label: '',
           message: 'some-value',
           format: 'json',
-          template: 'social',
+          style: 'social',
         })
       )
         .to.include('""')
@@ -482,7 +482,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'social',
+        style: 'social',
         color: '#b3e',
         labelColor: '#0f0',
       })
@@ -493,7 +493,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'social',
+        style: 'social',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -505,7 +505,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'social',
+        style: 'social',
         color: '#b3e',
       })
     })
@@ -515,7 +515,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'social',
+        style: 'social',
         color: '#b3e',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
       })
@@ -526,7 +526,7 @@ describe('The badge generator', function () {
         label: '',
         message: 'grown',
         format: 'svg',
-        template: 'social',
+        style: 'social',
         color: '#b3e',
         labelColor: '#0f0',
         logo: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
@@ -538,7 +538,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'social',
+        style: 'social',
         color: '#b3e',
         labelColor: '#0f0',
         links: ['https://shields.io/', 'https://www.google.co.uk/'],
@@ -563,7 +563,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'flat',
+        style: 'flat',
         color: '#000',
         labelColor: '#f3f3f3',
       })
@@ -574,7 +574,7 @@ describe('The badge generator', function () {
         label: 'cactus',
         message: 'grown',
         format: 'svg',
-        template: 'for-the-badge',
+        style: 'for-the-badge',
         color: '#e2ffe1',
         labelColor: '#000',
       })
diff --git a/core/base-service/base.spec.js b/core/base-service/base.spec.js
index eadbb46e0ba7e..0d3aada8e19cb 100644
--- a/core/base-service/base.spec.js
+++ b/core/base-service/base.spec.js
@@ -376,7 +376,7 @@ describe('BaseService', function () {
         label: 'cat',
         message: 'Hello namedParamA: bar with queryParamA: ?',
         color: 'lightgrey',
-        template: 'flat',
+        style: 'flat',
         namedLogo: undefined,
         logo: undefined,
         logoWidth: undefined,
diff --git a/core/base-service/coalesce-badge.js b/core/base-service/coalesce-badge.js
index 0baf2f0d7d68d..9a94cb2752e26 100644
--- a/core/base-service/coalesce-badge.js
+++ b/core/base-service/coalesce-badge.js
@@ -177,7 +177,7 @@ module.exports = function coalesceBadge(
       serviceLabelColor,
       defaultLabelColor
     ),
-    template: style,
+    style,
     namedLogo,
     logo: logoSvgBase64,
     logoWidth,
diff --git a/core/base-service/coalesce-badge.spec.js b/core/base-service/coalesce-badge.spec.js
index 691af3489651f..f3d03eb1a756b 100644
--- a/core/base-service/coalesce-badge.spec.js
+++ b/core/base-service/coalesce-badge.spec.js
@@ -280,22 +280,22 @@ describe('coalesceBadge', function () {
   describe('Style', function () {
     it('falls back to flat with invalid style', function () {
       expect(coalesceBadge({ style: 'pill' }, {}, {})).to.include({
-        template: 'flat',
+        style: 'flat',
       })
       expect(coalesceBadge({ style: 7 }, {}, {})).to.include({
-        template: 'flat',
+        style: 'flat',
       })
       expect(coalesceBadge({ style: undefined }, {}, {})).to.include({
-        template: 'flat',
+        style: 'flat',
       })
     })
 
     it('replaces legacy popout styles', function () {
       expect(coalesceBadge({ style: 'popout' }, {}, {})).to.include({
-        template: 'flat',
+        style: 'flat',
       })
       expect(coalesceBadge({ style: 'popout-square' }, {}, {})).to.include({
-        template: 'flat-square',
+        style: 'flat-square',
       })
     })
   })
diff --git a/core/base-service/examples.js b/core/base-service/examples.js
index 053e621c7d34c..99200d6564eeb 100644
--- a/core/base-service/examples.js
+++ b/core/base-service/examples.js
@@ -124,7 +124,7 @@ function transformExample(inExample, index, ServiceClass) {
     documentation,
   } = validateExample(inExample, index, ServiceClass)
 
-  const { label, message, color, template: style, namedLogo } = coalesceBadge(
+  const { label, message, color, style, namedLogo } = coalesceBadge(
     {},
     staticPreview,
     ServiceClass.defaultBadgeData,