diff --git a/website/content/en/_index.html b/website/content/en/_index.html
index 1b7cb89373aa..eb77316f4c5b 100644
--- a/website/content/en/_index.html
+++ b/website/content/en/_index.html
@@ -27,13 +27,18 @@ <h2 class="mx-auto mt-5 col-sm-9 font-weight-bolder">
 {{< /blocks/lead >}}
 
 {{< blocks/section color="primary" >}}
-    {{< blocks/feature title="Improve application availability" icon="fa-globe" feature_class="feature" >}}
-      <p class="mt-3 font-weight-light h5">Karpenter responds quickly and automatically to changes in application load, scheduling, and resource requirements, placing new workloads onto a variety of available compute resource capacity.</p>
-    {{< /blocks/feature >}}
+  {{< blocks/feature title="Improve application availability" icon="fa-globe" feature_class="feature" >}}
+    <p class="mt-3 font-weight-light h5">Karpenter responds quickly and automatically to changes in application load, scheduling, and resource requirements, placing new workloads onto a variety of available compute resource capacity.</p>
+  {{< /blocks/feature >}}
 
-    {{< blocks/feature title="Minimize operational overhead" icon="fa-wrench" feature_class="feature" >}}
-      <p class="mt-3 font-weight-light h5">Karpenter comes with a set of opinionated defaults in a single, declarative <code class="font-weight-bold provisioner">Provisioner</code> resource which can easily be customized. No additional configuration required!</p>
-    {{< /blocks/feature >}}
+  {{< blocks/feature title="Lower compute costs" icon="fa-hand-holding-usd" feature_class="feature" >}}
+    <p class="mt-3 font-weight-light h5">Karpenter lowers cluster compute costs by looking for opportunities to remove under-utilized nodes, replace expensive nodes with cheaper alternatives, and consolidate workloads onto more efficient compute resources.</p>
+  {{< /blocks/feature >}}
+
+  {{< blocks/feature title="Minimize operational overhead" icon="fa-wrench" feature_class="feature" >}}
+    <p class="mt-3 font-weight-light h5">Karpenter comes with a set of opinionated defaults in a single, declarative <code class="font-weight-bold provisioner">Provisioner</code> resource which can easily be customized.</p>
+    <p class="mt-3 font-weight-light h5"><strong>No additional configuration required!</strong></p>
+  {{< /blocks/feature >}}
 {{< /blocks/section >}}
 
 {{< blocks/section color="dark" type="section" >}}