diff --git a/README.md b/README.md
index 612449d..69d94d5 100644
--- a/README.md
+++ b/README.md
@@ -16,7 +16,7 @@ If you think you’ve found a potential security issue, please do not post it in
 * `endpoint`: Specify a custom endpoint for the Kinesis Streams API.
 * `append_newline`: If you set append_newline as true, a newline will be addded after each log record.
 * `time_key`: Add the timestamp to the record under this key. By default the timestamp from Fluent Bit will not be added to records sent to Kinesis.
-* `time_key_format`: [strftime](http://man7.org/linux/man-pages/man3/strftime.3.html) compliant format string for the timestamp. This option is used with `time_key`.
+* `time_key_format`: [strftime](http://man7.org/linux/man-pages/man3/strftime.3.html) compliant format string for the timestamp; for example, `%Y-%m-%dT%H:%M:%S%z`. This option is used with `time_key`. 
 
 ### Permissions