Marketing WG Meeting, 14:00 UTC Tuesday December 17th 2024

[asyncapi-bot]

Meeting Info	Details
Purpose	Discuss everything marketing updates
Time	14:00 UTC | Translate to your time zone with the time zone converter.
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Agenda

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1. Q&A
2. Place for your topic
3. Q&A

Notes

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[iambami]

Hello folks,

This is going to be our last meeting of the year.

Here is the agenda. You can go through it and add any points you want to discuss.

Agenda

• Welcome

• A quick reflection on our achievements this year.

• Year-End Performance Overview (10 mins) chore(blog): add marketing report website#3439

• AsyncAPI Cheatsheet with Bump.sh https://bump.sh/blog/asyncapi-30-cheatsheet

Review of Ongoing Initiatives

• Closeout update on the online store: budget impact and next steps.

• The AsyncAPI Awards

• Updates on the AsyncAPI Student Ambassador Program. docs: added asyncapi student ambassador md file #1333

• Status of merchandise distribution and feedback from recipients

• Strategy update for 2025

Review of key metrics and campaign successes for LinkedIn and X

• Buffer reports: highlights, areas for improvement, and engagement trends.

Discussion on the implementation of the strategy document. #1358

• Always add marketing to any initiative/program.

Sponsor Engagement

• Recap of sponsor involvement in the working group.

• Strengthening collaboration with sponsors in the coming year. (Any idea?)

Feedback and Open Discussion

See you all on the 17th...

[ChristopheDujarric]

Hi all! I can only make it for the first 30 minutes tomorrow.

However, if that makes sense, I'm happy to talk about the launch of our AsyncAPI Cheast Sheet, which occurred during apidays Paris: https://bump.sh/blog/asyncapi-30-cheatsheet

Its content is CC BY-NC-SA 4.0 licensed. We're more than happy to get feedback from the community and improve it.

Bump.sh will cover the costs of design and printing when it makes sense to hand out hard copies. We're also happy to discuss conferences or any other event where it would make sense to ship some.

[iambami]

Awesome! I will put it as the first discussion. See you at the meeting...

[derberg]

I can also be just 30 first minutes - for me critical is swag store closure 😄

[thulieblack]

@iambami please update the issue with notes and close it

[iambami]

Meeting Purpose

Discuss end-of-year marketing updates and plan for 2025 initiatives.

Key Takeaways

• Cheat sheet distribution and sponsorship plans to be finalized for 2025 events

• Online swag store to be closed; merchandise to be shipped to Lukasz for future distribution

• Marketing report pending final review; focus on addressing remaining feedback

• Student ambassador program and sponsor involvement strategies to be developed for 2025

Topics

• Cheat Sheet Updates

Released for API Days Paris with great feedback; 100 copies distributed
Available online and open-source
Offer to print and send for future AsyncAPI events
Potential conflict with sponsorship plans; to be discussed further

Swag Store Closure

High shipping costs ($116.54 average per item) make current distribution unfeasible
The decision to close the store and ship all items to Lukasz in Europe
Lukasz will handle distribution at events and to individuals as needed
Team to support with logistics and communication

Marketing Report Status

Report still pending publication due to ongoing review process
All feedback being implemented; a few minor comments remain to be addressed
Overall positive performance metrics, especially on LinkedIn

2025 Planning

• New PR for strategy document to be created after the current report is merged

• Focus on student ambassador program development

• Reassess rewards and badges system due to swag store closure

• Conference website rebranding to be implemented in 2025

• Aim to grow marketing working group involvement from the community

Next Steps

• Lukasz to post summary of swag store decision in Slack for final acknowledgment

• Bamikemi to initiate store closure process this week

• Team to review and approve marketing report for publication

• Create new PR for 2025 strategy document with implemented feedback

• Develop ideas for sponsor involvement and conference rebranding

• Plan for growing community involvement in marketing working group