diff --git a/analysis/controller_test.go b/analysis/controller_test.go
index cf60053f4b..e758ba5d7c 100644
--- a/analysis/controller_test.go
+++ b/analysis/controller_test.go
@@ -6,6 +6,8 @@ import (
 	"testing"
 	"time"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	log "github.com/sirupsen/logrus"
 	"github.com/stretchr/testify/assert"
 	"github.com/undefinedlabs/go-mpatch"
@@ -87,7 +89,7 @@ func (f *fixture) newController(resync resyncFunc) (*Controller, informers.Share
 	i := informers.NewSharedInformerFactory(f.client, resync())
 	k8sI := kubeinformers.NewSharedInformerFactory(f.kubeclient, resync())
 
-	analysisRunWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "AnalysisRuns")
+	analysisRunWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "AnalysisRuns")
 
 	metricsServer := metrics.NewMetricsServer(metrics.ServerConfig{
 		Addr:               "localhost:8080",
diff --git a/controller/controller.go b/controller/controller.go
index af6add023d..997e9202a0 100644
--- a/controller/controller.go
+++ b/controller/controller.go
@@ -4,6 +4,8 @@ import (
 	"fmt"
 	"time"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	"github.com/pkg/errors"
 	smiclientset "github.com/servicemeshinterface/smi-sdk-go/pkg/gen/client/split/clientset/versioned"
 	log "github.com/sirupsen/logrus"
@@ -130,11 +132,11 @@ func NewManager(
 		K8SRequestProvider:            k8sRequestProvider,
 	})
 
-	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
-	experimentWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Experiments")
-	analysisRunWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "AnalysisRuns")
-	serviceWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Services")
-	ingressWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Ingresses")
+	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
+	experimentWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Experiments")
+	analysisRunWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "AnalysisRuns")
+	serviceWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Services")
+	ingressWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Ingresses")
 
 	refResolver := rollout.NewInformerBasedWorkloadRefResolver(namespace, dynamicclientset, discoveryClient, rolloutWorkqueue, rolloutsInformer.Informer())
 
diff --git a/experiments/controller_test.go b/experiments/controller_test.go
index e7861668d9..aed35dc86a 100644
--- a/experiments/controller_test.go
+++ b/experiments/controller_test.go
@@ -8,8 +8,11 @@ import (
 	"testing"
 	"time"
 
-	"github.com/stretchr/testify/assert"
 	"github.com/undefinedlabs/go-mpatch"
+
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
+	"github.com/stretchr/testify/assert"
 	appsv1 "k8s.io/api/apps/v1"
 	corev1 "k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/api/equality"
@@ -316,8 +319,8 @@ func (f *fixture) newController(resync resyncFunc) (*Controller, informers.Share
 	i := informers.NewSharedInformerFactory(f.client, resync())
 	k8sI := kubeinformers.NewSharedInformerFactory(f.kubeclient, resync())
 
-	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
-	experimentWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Experiments")
+	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
+	experimentWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Experiments")
 
 	metricsServer := metrics.NewMetricsServer(metrics.ServerConfig{
 		Addr:               "localhost:8080",
diff --git a/ingress/ingress_test.go b/ingress/ingress_test.go
index 6153fda191..42c6edf0e4 100644
--- a/ingress/ingress_test.go
+++ b/ingress/ingress_test.go
@@ -4,6 +4,8 @@ import (
 	"sync"
 	"testing"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	"github.com/stretchr/testify/assert"
 	extensionsv1beta1 "k8s.io/api/extensions/v1beta1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
@@ -63,8 +65,8 @@ func newFakeIngressController(ing *extensionsv1beta1.Ingress, rollout *v1alpha1.
 	i := informers.NewSharedInformerFactory(client, 0)
 	k8sI := kubeinformers.NewSharedInformerFactory(kubeclient, 0)
 
-	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
-	ingressWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Ingresses")
+	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
+	ingressWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Ingresses")
 
 	c := NewController(ControllerConfig{
 		Client:           kubeclient,
diff --git a/pkg/kubectl-argo-rollouts/viewcontroller/viewcontroller.go b/pkg/kubectl-argo-rollouts/viewcontroller/viewcontroller.go
index 2add879dd2..247ca64b39 100644
--- a/pkg/kubectl-argo-rollouts/viewcontroller/viewcontroller.go
+++ b/pkg/kubectl-argo-rollouts/viewcontroller/viewcontroller.go
@@ -5,6 +5,8 @@ import (
 	"reflect"
 	"time"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	log "github.com/sirupsen/logrus"
 	"k8s.io/apimachinery/pkg/labels"
 	"k8s.io/apimachinery/pkg/util/wait"
@@ -98,7 +100,7 @@ func newViewController(namespace string, name string, kubeClient kubernetes.Inte
 		rolloutLister:           rolloutsInformerFactory.Argoproj().V1alpha1().Rollouts().Lister().Rollouts(namespace),
 		experimentLister:        rolloutsInformerFactory.Argoproj().V1alpha1().Experiments().Lister().Experiments(namespace),
 		analysisRunLister:       rolloutsInformerFactory.Argoproj().V1alpha1().AnalysisRuns().Lister().AnalysisRuns(namespace),
-		workqueue:               workqueue.NewRateLimitingQueue(workqueue.DefaultControllerRateLimiter()),
+		workqueue:               workqueue.NewRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter()),
 	}
 
 	controller.cacheSyncs = append(controller.cacheSyncs,
diff --git a/rollout/controller.go b/rollout/controller.go
index 0e9d072c9b..479c69bd4a 100644
--- a/rollout/controller.go
+++ b/rollout/controller.go
@@ -377,6 +377,7 @@ func (c *Controller) syncHandler(key string) error {
 	resolveErr := c.refResolver.Resolve(r)
 	roCtx, err := c.newRolloutContext(r)
 	if err != nil {
+		logCtx.Errorf("newRolloutContext err %v", err)
 		return err
 	}
 	if resolveErr != nil {
@@ -388,6 +389,9 @@ func (c *Controller) syncHandler(key string) error {
 	if roCtx.newRollout != nil {
 		c.writeBackToInformer(roCtx.newRollout)
 	}
+	if err != nil {
+		logCtx.Errorf("roCtx.reconcile err %v", err)
+	}
 	return err
 }
 
diff --git a/rollout/controller_test.go b/rollout/controller_test.go
index 232a5acf3e..14a6cf2436 100644
--- a/rollout/controller_test.go
+++ b/rollout/controller_test.go
@@ -10,6 +10,8 @@ import (
 	"testing"
 	"time"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	"github.com/ghodss/yaml"
 	log "github.com/sirupsen/logrus"
 	"github.com/stretchr/testify/assert"
@@ -487,9 +489,9 @@ func (f *fixture) newController(resync resyncFunc) (*Controller, informers.Share
 	istioVirtualServiceInformer := dynamicInformerFactory.ForResource(istioutil.GetIstioVirtualServiceGVR()).Informer()
 	istioDestinationRuleInformer := dynamicInformerFactory.ForResource(istioutil.GetIstioDestinationRuleGVR()).Informer()
 
-	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
-	serviceWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Services")
-	ingressWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Ingresses")
+	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.NewItemExponentialFailureRateLimiter(time.Millisecond, 10*time.Second), "Rollouts")
+	serviceWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Services")
+	ingressWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Ingresses")
 
 	metricsServer := metrics.NewMetricsServer(metrics.ServerConfig{
 		Addr:               "localhost:8080",
diff --git a/rollout/trafficrouting/istio/controller.go b/rollout/trafficrouting/istio/controller.go
index 9cc442ae0a..b49132758c 100644
--- a/rollout/trafficrouting/istio/controller.go
+++ b/rollout/trafficrouting/istio/controller.go
@@ -5,6 +5,8 @@ import (
 	"fmt"
 	"time"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	log "github.com/sirupsen/logrus"
 	k8serrors "k8s.io/apimachinery/pkg/api/errors"
 	"k8s.io/apimachinery/pkg/api/meta"
@@ -58,7 +60,7 @@ type IstioController struct {
 func NewIstioController(cfg IstioControllerConfig) *IstioController {
 	c := IstioController{
 		IstioControllerConfig:    cfg,
-		destinationRuleWorkqueue: workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "DestinationRules"),
+		destinationRuleWorkqueue: workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "DestinationRules"),
 		VirtualServiceLister:     dynamiclister.New(cfg.VirtualServiceInformer.GetIndexer(), istioutil.GetIstioVirtualServiceGVR()),
 		DestinationRuleLister:    dynamiclister.New(cfg.DestinationRuleInformer.GetIndexer(), istioutil.GetIstioDestinationRuleGVR()),
 	}
diff --git a/service/service_test.go b/service/service_test.go
index a1a6f2b0b5..533cbd9e49 100644
--- a/service/service_test.go
+++ b/service/service_test.go
@@ -3,6 +3,8 @@ package service
 import (
 	"testing"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	"github.com/stretchr/testify/assert"
 	corev1 "k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
@@ -65,8 +67,8 @@ func newFakeServiceController(svc *corev1.Service, rollout *v1alpha1.Rollout) (*
 	i := informers.NewSharedInformerFactory(client, 0)
 	k8sI := kubeinformers.NewSharedInformerFactory(kubeclient, 0)
 
-	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
-	serviceWorkqueue := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Services")
+	rolloutWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
+	serviceWorkqueue := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Services")
 	metricsServer := metrics.NewMetricsServer(metrics.ServerConfig{
 		Addr:               "localhost:8080",
 		K8SRequestProvider: &metrics.K8sRequestsCountProvider{},
diff --git a/utils/controller/controller.go b/utils/controller/controller.go
index 34364b18ca..e3123d0f1c 100644
--- a/utils/controller/controller.go
+++ b/utils/controller/controller.go
@@ -160,6 +160,8 @@ func processNextWorkItem(workqueue workqueue.RateLimitingInterface, objType stri
 			// Put the item back on
 			// the workqueue to handle any transient errors.
 			workqueue.AddRateLimited(key)
+
+			logCtx.Infof("%s syncHandler queue retries: %v : key \"%v\"", objType, workqueue.NumRequeues(key), key)
 			return err
 		}
 		// Finally, if no error occurs we Forget this item so it does not
diff --git a/utils/controller/controller_test.go b/utils/controller/controller_test.go
index 8630c2d962..1d26070066 100644
--- a/utils/controller/controller_test.go
+++ b/utils/controller/controller_test.go
@@ -5,6 +5,8 @@ import (
 	"testing"
 	"time"
 
+	"github.com/argoproj/argo-rollouts/utils/queue"
+
 	"github.com/stretchr/testify/assert"
 	appsv1 "k8s.io/api/apps/v1"
 	k8serrors "k8s.io/apimachinery/pkg/api/errors"
@@ -30,7 +32,7 @@ import (
 )
 
 func TestProcessNextWorkItemHandlePanic(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	q.Add("valid/key")
 
 	metricServer := metrics.NewMetricsServer(metrics.ServerConfig{
@@ -44,7 +46,7 @@ func TestProcessNextWorkItemHandlePanic(t *testing.T) {
 }
 
 func TestProcessNextWorkItemShutDownQueue(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	syncHandler := func(key string) error {
 		return nil
 	}
@@ -53,7 +55,7 @@ func TestProcessNextWorkItemShutDownQueue(t *testing.T) {
 }
 
 func TestProcessNextWorkItemNoTStringKey(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	q.Add(1)
 	syncHandler := func(key string) error {
 		return nil
@@ -62,7 +64,7 @@ func TestProcessNextWorkItemNoTStringKey(t *testing.T) {
 }
 
 func TestProcessNextWorkItemNoValidKey(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	q.Add("invalid.key")
 	syncHandler := func(key string) error {
 		return nil
@@ -71,7 +73,7 @@ func TestProcessNextWorkItemNoValidKey(t *testing.T) {
 }
 
 func TestProcessNextWorkItemNormalSync(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	q.Add("valid/key")
 	syncHandler := func(key string) error {
 		return nil
@@ -80,7 +82,7 @@ func TestProcessNextWorkItemNormalSync(t *testing.T) {
 }
 
 func TestProcessNextWorkItemSyncHandlerReturnError(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	q.Add("valid/key")
 	metricServer := metrics.NewMetricsServer(metrics.ServerConfig{
 		Addr:               "localhost:8080",
@@ -93,7 +95,7 @@ func TestProcessNextWorkItemSyncHandlerReturnError(t *testing.T) {
 }
 
 func TestEnqueue(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	r := &v1alpha1.Rollout{
 		ObjectMeta: metav1.ObjectMeta{
 			Name:      "testName",
@@ -105,13 +107,13 @@ func TestEnqueue(t *testing.T) {
 }
 
 func TestEnqueueInvalidObj(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	Enqueue(struct{}{}, q)
 	assert.Equal(t, 0, q.Len())
 }
 
 func TestEnqueueAfter(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	r := &v1alpha1.Rollout{
 		ObjectMeta: metav1.ObjectMeta{
 			Name:      "testName",
@@ -125,13 +127,13 @@ func TestEnqueueAfter(t *testing.T) {
 }
 
 func TestEnqueueString(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	Enqueue("default/foo", q)
 	assert.Equal(t, 1, q.Len())
 }
 
 func TestEnqueueAfterInvalidObj(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	EnqueueAfter(struct{}{}, time.Duration(1), q)
 	assert.Equal(t, 0, q.Len())
 	time.Sleep(2 * time.Second)
@@ -139,7 +141,7 @@ func TestEnqueueAfterInvalidObj(t *testing.T) {
 }
 
 func TestEnqueueRateLimited(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	r := &v1alpha1.Rollout{
 		ObjectMeta: metav1.ObjectMeta{
 			Name:      "testName",
@@ -153,7 +155,7 @@ func TestEnqueueRateLimited(t *testing.T) {
 }
 
 func TestEnqueueRateLimitedInvalidObject(t *testing.T) {
-	q := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+	q := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 	EnqueueRateLimited(struct{}{}, q)
 	assert.Equal(t, 0, q.Len())
 	time.Sleep(time.Second)
@@ -440,7 +442,7 @@ func TestProcessNextWatchObj(t *testing.T) {
 	})
 	indexer.Add(obj)
 	{
-		wq := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+		wq := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 		watchEvent := watch.Event{
 			Object: obj,
 		}
@@ -448,7 +450,7 @@ func TestProcessNextWatchObj(t *testing.T) {
 		assert.Equal(t, 1, wq.Len())
 	}
 	{
-		wq := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+		wq := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 		watchEvent := watch.Event{
 			Object: obj,
 		}
@@ -456,7 +458,7 @@ func TestProcessNextWatchObj(t *testing.T) {
 		assert.Equal(t, 0, wq.Len())
 	}
 	{
-		wq := workqueue.NewNamedRateLimitingQueue(workqueue.DefaultControllerRateLimiter(), "Rollouts")
+		wq := workqueue.NewNamedRateLimitingQueue(queue.DefaultArgoRolloutsRateLimiter(), "Rollouts")
 		invalidWatchEvent := watch.Event{}
 		processNextWatchObj(invalidWatchEvent, wq, indexer, "testIndexer")
 		assert.Equal(t, 0, wq.Len())
diff --git a/utils/queue/queue.go b/utils/queue/queue.go
new file mode 100644
index 0000000000..a6d5c8e0e7
--- /dev/null
+++ b/utils/queue/queue.go
@@ -0,0 +1,13 @@
+package queue
+
+import (
+	"time"
+
+	"k8s.io/client-go/util/workqueue"
+)
+
+// DefaultArgoRolloutsRateLimiter is the default queue rate limiter.
+// Similar to workqueue.DefaultControllerRateLimiter() but the max limit is 10 seconds instead of 16 minutes
+func DefaultArgoRolloutsRateLimiter() workqueue.RateLimiter {
+	return workqueue.NewItemExponentialFailureRateLimiter(time.Millisecond, 10*time.Second)
+}