diff --git a/python/tvm/driver/tvmc/composite_target.py b/python/tvm/driver/tvmc/composite_target.py
index de743799f01c..88bea9980014 100644
--- a/python/tvm/driver/tvmc/composite_target.py
+++ b/python/tvm/driver/tvmc/composite_target.py
@@ -18,12 +18,13 @@
 Provides support to composite target on TVMC.
 """
 import logging
+import warnings
 
 # Make sure Vitis AI codegen is registered
 import tvm.contrib.target.vitis_ai  # pylint: disable=unused-import
 
 from tvm.relay.op.contrib.arm_compute_lib import partition_for_arm_compute_lib
-from tvm.relay.op.contrib.ethosn import partition_for_ethosn78
+from tvm.relay.op.contrib.ethosn import partition_for_ethosn
 from tvm.relay.op.contrib.cmsisnn import partition_for_cmsisnn
 from tvm.relay.op.contrib.ethosu import partition_for_ethosu
 from tvm.relay.op.contrib.bnns import partition_for_bnns
@@ -55,9 +56,9 @@
         "config_key": "relay.ext.cmsisnn.options",
         "pass_pipeline": partition_for_cmsisnn,
     },
-    "ethos-n78": {
+    "ethos-n": {
         "config_key": "relay.ext.ethos-n.options",
-        "pass_pipeline": partition_for_ethosn78,
+        "pass_pipeline": partition_for_ethosn,
     },
     "ethos-u": {
         "config_key": "relay.ext.ethos-u.options",
@@ -71,6 +72,11 @@
         "config_key": "relay.ext.vitis_ai.options",
         "pass_pipeline": partition_for_vitis_ai,
     },
+    # Deprecated in favour of "ethos-n".
+    "ethos-n78": {
+        "config_key": "relay.ext.ethos-n.options",
+        "pass_pipeline": partition_for_ethosn,
+    },
 }
 
 
@@ -99,6 +105,12 @@ def get_codegen_by_target(name):
         requested target codegen information
     """
     try:
+        if name == "ethos-n78":
+            warnings.warn(
+                "Please use 'ethos-n' instead of the deprecated 'ethos-n78' target, "
+                "which will be removed in a later release of TVM.",
+                DeprecationWarning,
+            )
         return REGISTERED_CODEGEN[name]
     except KeyError:
         raise TVMCException("Composite target %s is not defined in TVMC." % name)
diff --git a/python/tvm/relay/op/contrib/ethosn.py b/python/tvm/relay/op/contrib/ethosn.py
index a1a3e2dccc4c..17038e749f8e 100644
--- a/python/tvm/relay/op/contrib/ethosn.py
+++ b/python/tvm/relay/op/contrib/ethosn.py
@@ -17,6 +17,7 @@
 # pylint: disable=invalid-name, unused-argument
 """Arm(R) Ethos(TM)-N NPU supported operators."""
 from enum import Enum
+import warnings
 
 import tvm.ir
 from tvm.relay import transform
@@ -46,7 +47,7 @@ def ethosn_available():
     return Available.SW_AND_HW if hw else Available.SW_ONLY
 
 
-def partition_for_ethosn78(mod, params=None, **opts):
+def partition_for_ethosn(mod, params=None, **opts):
     """Partition the graph greedily offloading supported
     operators to Arm Ethos-N NPU.
 
@@ -61,8 +62,19 @@ def partition_for_ethosn78(mod, params=None, **opts):
     -------
     ret : annotated and partitioned module.
     """
-    if not opts or opts.get("variant", "").lower() != "ethos-n78":
-        raise ValueError("When targeting Ethos(TM)-N78, -variant=Ethos-N78 should be set.")
+    opts = opts or {}
+    if "variant" not in opts:
+        raise ValueError("Please specify a variant in the target string, e.g. -variant=n78.")
+
+    # -variant=ethos-n78 deprecated in favour of -variant=n78
+    if opts["variant"].lower() == "ethos-n78":
+        warnings.warn(
+            "Please use '-variant=n78' instead of the deprecated "
+            "'-variant=ethos-n78', which will be removed in TVM v0.9.",
+            DeprecationWarning,
+        )
+    elif opts["variant"] != "n78":
+        raise ValueError("When targeting Ethos(TM)-N78, -variant=n78 should be set.")
 
     if params:
         mod["main"] = bind_params_by_name(mod["main"], params)
diff --git a/src/relay/backend/contrib/ethosn/codegen.cc b/src/relay/backend/contrib/ethosn/codegen.cc
index d9f7b84b2f76..fc8a4c48dfef 100644
--- a/src/relay/backend/contrib/ethosn/codegen.cc
+++ b/src/relay/backend/contrib/ethosn/codegen.cc
@@ -213,9 +213,14 @@ String MakeVariant(Optional<EthosnCompilerConfig> configuration) {
   String variant = configuration.value()->variant;
   // Transform variant string to lowercase for comparison
   std::string variant_string = variant.c_str();
-  std::transform(variant_string.begin(), variant_string.end(), variant_string.begin(), ::tolower);
-  std::string variant_n78 = "ethos-n78";
-  if (variant_string == variant_n78) {
+
+  // Checking deprecated variant format. Support for specifying
+  // the variant in this way only remains for backwards compatibility
+  // and will be removed in a later release of TVM.
+  std::string deprecated_variant_string = variant_string;
+  std::transform(deprecated_variant_string.begin(), deprecated_variant_string.end(),
+                 deprecated_variant_string.begin(), ::tolower);
+  if (variant_string == "n78" || deprecated_variant_string == "ethos-n78") {
     String tops = configuration.value()->tops;
     String ple_ratio = configuration.value()->ple_ratio;
     variant = "Ethos-N78_" + tops + "TOPS_" + ple_ratio + "PLE_RATIO";
diff --git a/src/relay/backend/contrib/ethosn/codegen_ethosn.h b/src/relay/backend/contrib/ethosn/codegen_ethosn.h
index cca96c044c84..9da4e5b18bd5 100644
--- a/src/relay/backend/contrib/ethosn/codegen_ethosn.h
+++ b/src/relay/backend/contrib/ethosn/codegen_ethosn.h
@@ -251,7 +251,7 @@ struct EthosnCompilerConfigNode : public tvm::AttrsNode<EthosnCompilerConfigNode
   String compiler_algorithm;
 
   TVM_DECLARE_ATTRS(EthosnCompilerConfigNode, "ext.attrs.EthosnCompilerConfigNode") {
-    TVM_ATTR_FIELD(variant).describe("See Ethos-N documentation.").set_default("Ethos-N78");
+    TVM_ATTR_FIELD(variant).describe("See Ethos-N documentation.").set_default("n78");
     TVM_ATTR_FIELD(sram_size)
         .describe("Optionally override the default sram size. See Ethos(TM)-N documentation.")
         .set_default("0");
diff --git a/tests/python/contrib/test_ethosn/test_partition_params.py b/tests/python/contrib/test_ethosn/test_partition_params.py
index 174bdd9416a4..34e22e6aaba8 100644
--- a/tests/python/contrib/test_ethosn/test_partition_params.py
+++ b/tests/python/contrib/test_ethosn/test_partition_params.py
@@ -22,7 +22,7 @@
 from tvm import relay
 import numpy as np
 
-from tvm.relay.op.contrib.ethosn import partition_for_ethosn78
+from tvm.relay.op.contrib.ethosn import partition_for_ethosn
 from tvm.testing import requires_ethosn
 
 
@@ -35,14 +35,14 @@ def test_ethosn78_partition_no_error():
     res = relay.nn.bias_add(res, b, axis=1)
 
     mod = tvm.IRModule.from_expr(res)
-    opts = {"variant": "Ethos-N78"}
-    partition_for_ethosn78(mod, **opts)
+    opts = {"variant": "n78"}
+    partition_for_ethosn(mod, **opts)
 
 
 @requires_ethosn
 def test_ethosn78_partition_undefined_variant():
     with pytest.raises(
-        ValueError, match=r".*When targeting Ethos\(TM\)-N78, -variant=Ethos-N78 should be set.*"
+        ValueError, match=r".*Please specify a variant in the target string, e.g. -variant=n78.*"
     ):
         a = relay.var("a", shape=[2, 7, 8, 8], dtype="uint8")
         w = relay.const(np.random.uniform(-10, 10, (8, 7, 3, 3)).astype("uint8"))
@@ -53,13 +53,13 @@ def test_ethosn78_partition_undefined_variant():
         res = relay.nn.bias_add(res, b, axis=1)
 
         mod = tvm.IRModule.from_expr(res)
-        partition_for_ethosn78(mod)
+        partition_for_ethosn(mod)
 
 
 @requires_ethosn
 def test_ethosn78_partition_invalid_variant():
     with pytest.raises(
-        ValueError, match=r".*When targeting Ethos\(TM\)-N78, -variant=Ethos-N78 should be set.*"
+        ValueError, match=r".*When targeting Ethos\(TM\)-N78, -variant=n78 should be set.*"
     ):
         a = relay.var("a", shape=[2, 7, 8, 8], dtype="uint8")
         w = relay.const(np.random.uniform(-10, 10, (8, 7, 3, 3)).astype("uint8"))
@@ -71,4 +71,4 @@ def test_ethosn78_partition_invalid_variant():
 
         mod = tvm.IRModule.from_expr(res)
         opts = {"variant": "Ethos-N"}
-        partition_for_ethosn78(mod, **opts)
+        partition_for_ethosn(mod, **opts)
diff --git a/tests/python/driver/tvmc/test_compiler.py b/tests/python/driver/tvmc/test_compiler.py
index 2acb17973515..bfbf9922e0a3 100644
--- a/tests/python/driver/tvmc/test_compiler.py
+++ b/tests/python/driver/tvmc/test_compiler.py
@@ -419,9 +419,7 @@ def test_compile_tflite_module_with_external_codegen_cmsisnn(
 def test_compile_tflite_module_with_external_codegen_ethos_n78(tflite_mobilenet_v1_1_quant):
     pytest.importorskip("tflite")
     tvmc_model = tvmc.load(tflite_mobilenet_v1_1_quant)
-    tvmc_package = tvmc.compile(
-        tvmc_model, target="ethos-n78 -variant=ethos-n78, llvm", dump_code="relay"
-    )
+    tvmc_package = tvmc.compile(tvmc_model, target="ethos-n -variant=n78, llvm", dump_code="relay")
     dumps_path = tvmc_package.package_path + ".relay"
 
     # check for output types
diff --git a/tests/python/driver/tvmc/test_composite_target.py b/tests/python/driver/tvmc/test_composite_target.py
index d0893af7c1c1..ca08d3e66fa7 100644
--- a/tests/python/driver/tvmc/test_composite_target.py
+++ b/tests/python/driver/tvmc/test_composite_target.py
@@ -33,7 +33,7 @@
 def test_get_codegen_names():
     names = tvmc.composite_target.get_codegen_names()
 
-    assert "ethos-n78" in names
+    assert "ethos-n" in names
     assert "vitis-ai" in names
     assert len(names) > 0
 
diff --git a/tests/python/driver/tvmc/test_target.py b/tests/python/driver/tvmc/test_target.py
index eb3ffdea42b3..b842618efccd 100644
--- a/tests/python/driver/tvmc/test_target.py
+++ b/tests/python/driver/tvmc/test_target.py
@@ -153,10 +153,10 @@ def test_parse_quotes_and_separators_on_options():
 
 
 def test_parse_multiple_target_with_opts_ethos_n78():
-    targets = parse_target("ethos-n78 -myopt=value, llvm -device=arm_cpu --system-lib")
+    targets = parse_target("ethos-n -myopt=value, llvm -device=arm_cpu --system-lib")
 
     assert len(targets) == 2
-    assert "ethos-n78" == targets[0]["name"]
+    assert "ethos-n" == targets[0]["name"]
     assert "myopt" in targets[0]["opts"]
     assert "value" == targets[0]["opts"]["myopt"]
     assert "llvm" == targets[1]["name"]