diff --git a/examples/roles/var_naming_pattern/tasks/include_task_with_vars.yml b/examples/roles/var_naming_pattern/tasks/include_task_with_vars.yml
index a8437a356e..5151cd3142 100644
--- a/examples/roles/var_naming_pattern/tasks/include_task_with_vars.yml
+++ b/examples/roles/var_naming_pattern/tasks/include_task_with_vars.yml
@@ -3,3 +3,11 @@
   ansible.builtin.include_tasks: ../tasks/included-task-with-vars.yml
   vars:
     var_naming_pattern_foo: bar
+
+- name: include_task_with_vars | Foo
+  ansible.builtin.include_role:
+    name: bobbins
+  vars:
+    bobbins_foo: bar
+    # ^ this is valid because for include/import, the prefix should be of the
+    # included role and from of the current role.
diff --git a/src/ansiblelint/rules/var_naming.md b/src/ansiblelint/rules/var_naming.md
index 88db2d8b05..3386a0cbc2 100644
--- a/src/ansiblelint/rules/var_naming.md
+++ b/src/ansiblelint/rules/var_naming.md
@@ -26,6 +26,13 @@ Possible errors messages:
 - `var-naming[no-reserved]`: Variables names must not be Ansible reserved names.
 - `var-naming[read-only]`: This special variable is read-only.
 
+!!! note
+
+    When using `include_role` or `import_role` with `vars`, vars should start
+    with included role name prefix. As this role might not be compliant
+    with this rule yet, you might need to temporarily disable this rule using
+    a `# noqa: var-naming[no-role-prefix]` comment.
+
 ## Settings
 
 This rule behavior can be changed by altering the below settings:
diff --git a/src/ansiblelint/rules/var_naming.py b/src/ansiblelint/rules/var_naming.py
index 6660ba741a..02870c5008 100644
--- a/src/ansiblelint/rules/var_naming.py
+++ b/src/ansiblelint/rules/var_naming.py
@@ -200,7 +200,7 @@ def matchplay(self, file: Lintable, data: dict[str, Any]) -> list[MatchError]:
 
         return results
 
-    def matchtask(
+    def matchtask(  # noqa: C901
         self,
         task: Task,
         file: Lintable | None = None,
@@ -211,8 +211,13 @@ def matchtask(
         filename = "" if file is None else str(file.path)
         if file and file.parent and file.parent.kind == "role":
             prefix = file.parent.path.name
+        ansible_module = task["action"]["__ansible_module__"]
         # If the task uses the 'vars' section to set variables
         our_vars = task.get("vars", {})
+        if ansible_module in ("include_role", "import_role"):
+            action = task["action"]
+            if isinstance(action, dict):
+                prefix = action.get("name", "").split("/")[-1]
         for key in our_vars:
             match_error = self.get_var_naming_matcherror(key, prefix=prefix)
             if match_error:
@@ -222,7 +227,6 @@ def matchtask(
                 results.append(match_error)
 
         # If the task uses the 'set_fact' module
-        ansible_module = task["action"]["__ansible_module__"]
         if ansible_module == "set_fact":
             for key in filter(
                 lambda x: isinstance(x, str) and not x.startswith("__"),