Using amp-ad-exit vs amp-analytics for click tracking within AMPHTML ads

[lexandera]

The documentation does not mention anything about how amp-ad-exit compares to amp-analytics when it comes to pinging click URLs from AMPHTML ads. Are there any differences when it comes to things like reliability vs using a click handler that's attached to the link that opens an external URL?

amp-ad-exit does not appear to currently support all variable substitutions that we need (like COUNTER) and I was wondering if we should submit a feature request so that we can use the exit API, or if using amp-analytics is fine if we're not looking to use the additional features like filtering.

[ampprojectbot]

This issue seems to be in Pending Triage for awhile. @lannka Please triage this to an appropriate milestone.

[ampprojectbot]

This issue seems to be in Pending Triage for awhile. @lannka Please triage this to an appropriate milestone.

[ampprojectbot]

This issue seems to be in Pending Triage for awhile. @lannka Please triage this to an appropriate milestone.

[lannka]

according to the original design #8515 , ping back URL in amp-ad-exit supports extra features like filtering out "unintentional clicks", which is not supported in amp-analytics click trigger.

Let us know if any useful macros are needed in amp-ad-exit.

/cc @clawr