diff --git a/css/amp.css b/css/amp.css
index 8137bd3192b9..3743061af190 100644
--- a/css/amp.css
+++ b/css/amp.css
@@ -564,6 +564,7 @@ amp-iframe iframe {
 /**
  * Forms error/success messaging containers should be hidden at first.
  */
+form [submitting],
 form [submit-success],
 form [submit-error] {
   display: none;
diff --git a/examples/forms.amp.html b/examples/forms.amp.html
index 529345e3bfb9..481e2d1236ec 100644
--- a/examples/forms.amp.html
+++ b/examples/forms.amp.html
@@ -264,7 +264,11 @@ <h4>Subscribe to our weekly Newsletter (POST xhr same origin)</h4>
         </label>
         <input type="submit" value="Subscribe">
     </fieldset>
-
+    <div submitting>
+      <template type="amp-mustache">
+        Please wait, {{name}}.
+      </template>
+    </div>
     <div submit-success>
       Success! Thanks for subscribing! Please make sure to check your email
       to confirm!
diff --git a/extensions/amp-form/0.1/amp-form.css b/extensions/amp-form/0.1/amp-form.css
index 98b3f5268fd6..40fa2ea5ff63 100644
--- a/extensions/amp-form/0.1/amp-form.css
+++ b/extensions/amp-form/0.1/amp-form.css
@@ -14,6 +14,7 @@
  * limitations under the License.
  */
 
+form.amp-form-submitting [submitting],
 form.amp-form-submit-success [submit-success],
 form.amp-form-submit-error [submit-error] {
   display: block;
diff --git a/extensions/amp-form/0.1/amp-form.js b/extensions/amp-form/0.1/amp-form.js
index c886e42948e4..9bef1e5523fa 100644
--- a/extensions/amp-form/0.1/amp-form.js
+++ b/extensions/amp-form/0.1/amp-form.js
@@ -443,10 +443,12 @@ export class AmpForm {
    */
   doXhr_(opt_extraValues) {
     const isHeadOrGet = this.method_ == 'GET' || this.method_ == 'HEAD';
+    const values = this.getFormAsObject_(opt_extraValues);
+    this.renderTemplate_(values);
+
     let xhrUrl, body;
     if (isHeadOrGet) {
-      xhrUrl = addParamsToUrl(dev().assertString(this.xhrAction_),
-          this.getFormAsObject_(opt_extraValues));
+      xhrUrl = addParamsToUrl(dev().assertString(this.xhrAction_), values);
     } else {
       xhrUrl = this.xhrAction_;
       body = new FormData(this.form_);
@@ -454,6 +456,7 @@ export class AmpForm {
         body.append(key, opt_extraValues[key]);
       }
     }
+
     return this.xhr_.fetch(dev().assertString(xhrUrl), {
       body,
       method: this.method_,
@@ -474,6 +477,7 @@ export class AmpForm {
     return response.json().then(json => {
       this.triggerAction_(/* success */ true, json);
       this.analyticsEvent_('amp-form-submit-success');
+      this.cleanupRenderedTemplate_();
       this.setState_(FormState_.SUBMIT_SUCCESS);
       this.renderTemplate_(json || {});
       this.maybeHandleRedirect_(response);
@@ -492,6 +496,7 @@ export class AmpForm {
     this.triggerAction_(
         /* success */ false, errorResponse ? errorResponse.responseJson : null);
     this.analyticsEvent_('amp-form-submit-error');
+    this.cleanupRenderedTemplate_();
     this.setState_(FormState_.SUBMIT_ERROR);
     this.renderTemplate_(errorResponse.responseJson || {});
     this.maybeHandleRedirect_(errorResponse.response);
@@ -604,11 +609,11 @@ export class AmpForm {
   /**
    * Returns form data as an object.
    * @param {!Object<string, string>=} opt_extraFields
-   * @return {!Object}
+   * @return {!JSONType}
    * @private
    */
   getFormAsObject_(opt_extraFields) {
-    const data = {};
+    const data = /** @type {!JSONType} */ ({});
     const inputs = this.form_.elements;
     const submittableTagsRegex = /^(?:input|select|textarea)$/i;
     const unsubmittableTypesRegex = /^(?:button|image|file|reset)$/i;
diff --git a/validator/validator-main.protoascii b/validator/validator-main.protoascii
index 47908ac206bd..3c8df91a2bdc 100644
--- a/validator/validator-main.protoascii
+++ b/validator/validator-main.protoascii
@@ -2578,6 +2578,17 @@ tags {  # <form method=POST ...>
   }
   spec_url: "https://www.ampproject.org/docs/reference/components/amp-form"
 }
+tags {
+  tag_name: "DIV"
+  spec_name: "FORM > DIV [submitting]"
+  mandatory_parent: "FORM"
+  attrs: { name: "submitting" mandatory: true }
+  attrs: { name: "align" }
+  child_tags: {
+    mandatory_num_child_tags: 1
+    first_child_tag_name_oneof: "TEMPLATE"
+  }
+}
 tags {
   tag_name: "DIV"
   spec_name: "FORM > DIV [submit-success]"