diff --git a/chromadb/api/client.py b/chromadb/api/client.py
index 0a97918d6b3..b0e7d690192 100644
--- a/chromadb/api/client.py
+++ b/chromadb/api/client.py
@@ -1,7 +1,4 @@
-import json
-import logging
 from typing import ClassVar, Dict, Optional, Sequence
-from urllib import request
 from uuid import UUID
 import uuid
 
@@ -31,9 +28,7 @@
 from chromadb.telemetry.product.events import ClientStartEvent
 from chromadb.types import Database, Tenant, Where, WhereDocument
 import chromadb.utils.embedding_functions as ef
-from chromadb.utils.client_utils import compare_versions
-
-logger = logging.getLogger(__name__)
+from chromadb.utils.client_utils import _upgrade_check
 
 
 class SharedSystemClient:
@@ -134,7 +129,6 @@ class Client(SharedSystemClient, ClientAPI):
     _server: ServerAPI
     # An internal admin client for verifying that databases and tenants exist
     _admin_client: AdminAPI
-    _upgrade_check_url: str = "https://pypi.org/pypi/chromadb/json"
 
     # region Initialization
     def __init__(
@@ -144,7 +138,7 @@ def __init__(
         settings: Settings = Settings(),
     ) -> None:
         super().__init__(settings=settings)
-        self._upgrade_check()
+        _upgrade_check()
         self.tenant = tenant
         self.database = database
         # Create an admin client for verifying that databases and tenants exist
@@ -172,25 +166,6 @@ def from_system(
 
     # endregion
 
-    def _upgrade_check(self) -> None:
-        """Check pypi index for new version if possible."""
-        try:
-            data = json.load(
-                request.urlopen(request.Request(self._upgrade_check_url), timeout=5)
-            )
-            from chromadb import __version__ as local_chroma_version
-
-            latest_version = data["info"]["version"]
-            if compare_versions(latest_version, local_chroma_version) > 0:
-                logger.info(
-                    f"\033[38;5;069m[notice]\033[0m A new release of chromadb is available: "
-                    f"\033[38;5;196m{local_chroma_version}!\033[0m -> "
-                    f"\033[38;5;082m{latest_version}\033[0m\n"
-                    "\033[38;5;069m[notice]\033[0m To upgrade, run `pip install --upgrade chromadb`."
-                )
-        except Exception:
-            pass
-
     # region BaseAPI Methods
     # Note - we could do this in less verbose ways, but they break type checking
     @override
diff --git a/chromadb/app.py b/chromadb/app.py
index 420bc2fce42..35d3c3b6d9e 100644
--- a/chromadb/app.py
+++ b/chromadb/app.py
@@ -1,7 +1,8 @@
-import chromadb
 import chromadb.config
 from chromadb.server.fastapi import FastAPI
+from chromadb.utils.client_utils import _upgrade_check
 
+_upgrade_check()
 settings = chromadb.config.Settings()
 server = FastAPI(settings)
 app = server.app()
diff --git a/chromadb/cli/cli.py b/chromadb/cli/cli.py
index bdfedd99da1..bf452aaf327 100644
--- a/chromadb/cli/cli.py
+++ b/chromadb/cli/cli.py
@@ -5,6 +5,8 @@
 import os
 import webbrowser
 
+from chromadb.utils.client_utils import _upgrade_check
+
 app = typer.Typer()
 
 _logo = """
@@ -50,6 +52,11 @@ def run(
         "\033[1mGetting started guide\033[0m: https://docs.trychroma.com/getting-started\n\n"
     )
 
+    upgrade_message = _upgrade_check()
+    if upgrade_message:
+        for m in upgrade_message:
+            typer.echo(m)
+
     # set ENV variable for PERSIST_DIRECTORY to path
     os.environ["IS_PERSISTENT"] = "True"
     os.environ["PERSIST_DIRECTORY"] = path
@@ -69,7 +76,6 @@ def run(
         "log_config": f"{chromadb_path}/log_config.yml",
         "timeout_keep_alive": 30,
     }
-
     if test:
         return
 
diff --git a/chromadb/test/client/test_client_upgrade.py b/chromadb/test/client/test_client_upgrade.py
index 808bbf1698f..172e2e6b662 100644
--- a/chromadb/test/client/test_client_upgrade.py
+++ b/chromadb/test/client/test_client_upgrade.py
@@ -9,7 +9,7 @@
 
 def test_new_release_available(caplog: pytest.LogCaptureFixture) -> None:
     with patch(
-        "chromadb.api.client.Client._upgrade_check_url",
+        "chromadb.utils.client_utils._upgrade_check_url",
         new="http://localhost:8008/pypi/chromadb/json",
     ):
         with HTTPServer(port=8008) as httpserver:
@@ -39,7 +39,7 @@ def test_on_latest_release(caplog: pytest.LogCaptureFixture) -> None:
 
 def test_local_version_newer_than_latest(caplog: pytest.LogCaptureFixture) -> None:
     with patch(
-        "chromadb.api.client.Client._upgrade_check_url",
+        "chromadb.utils.client_utils._upgrade_check_url",
         new="http://localhost:8008/pypi/chromadb/json",
     ):
         with HTTPServer(port=8008) as httpserver:
@@ -56,7 +56,7 @@ def test_local_version_newer_than_latest(caplog: pytest.LogCaptureFixture) -> No
 
 def test_pypi_unavailable(caplog: pytest.LogCaptureFixture) -> None:
     with patch(
-        "chromadb.api.client.Client._upgrade_check_url",
+        "chromadb.utils.client_utils._upgrade_check_url",
         new="http://localhost:8008/pypi/chromadb/json",
     ):
         with HTTPServer(port=8009) as httpserver:
diff --git a/chromadb/test/test_cli.py b/chromadb/test/test_cli.py
index 231877341f5..7d878584bf9 100644
--- a/chromadb/test/test_cli.py
+++ b/chromadb/test/test_cli.py
@@ -1,3 +1,5 @@
+from unittest.mock import patch
+
 from typer.testing import CliRunner
 
 from chromadb.cli.cli import app
@@ -19,3 +21,24 @@ def test_app() -> None:
     )
     assert "chroma_test_data" in result.stdout
     assert "8001" in result.stdout
+
+
+def test_app_version_upgrade() -> None:
+    with patch(
+        "chromadb.__version__",
+        new="0.0.1",
+    ):
+        result = runner.invoke(
+            app,
+            [
+                "run",
+                "--path",
+                "chroma_test_data",
+                "--port",
+                "8001",
+                "--test",
+            ],
+        )
+    assert "A new release of chromadb is available" in result.stdout
+    assert "chroma_test_data" in result.stdout
+    assert "8001" in result.stdout
diff --git a/chromadb/utils/client_utils.py b/chromadb/utils/client_utils.py
index bfbb1d93613..1eba2041571 100644
--- a/chromadb/utils/client_utils.py
+++ b/chromadb/utils/client_utils.py
@@ -1,3 +1,11 @@
+import json
+import logging
+from typing import List
+from urllib import request
+
+logger = logging.getLogger(__name__)
+
+
 def compare_versions(version1: str, version2: str) -> int:
     """Compares two versions of the format X.Y.Z and returns 1 if version1 is greater than version2, -1 if version1 is
     less than version2, and 0 if version1 is equal to version2.
@@ -17,3 +25,38 @@ def compare_versions(version1: str, version2: str) -> int:
         return -1
 
     return 0
+
+
+_upgrade_check_url: str = "https://pypi.org/pypi/chromadb/json"
+_check_performed: bool = False
+
+
+def _upgrade_check() -> List[str]:
+    """Check pypi index for new version if possible."""
+    global _check_performed
+    upgrade_messages: List[str] = []
+    # this is to prevent cli from double printing
+    if _check_performed:
+        return upgrade_messages
+    try:
+        data = json.load(
+            request.urlopen(request.Request(_upgrade_check_url), timeout=5)
+        )
+        from chromadb import __version__ as local_chroma_version
+
+        latest_version = data["info"]["version"]
+        if compare_versions(latest_version, local_chroma_version) > 0:
+            upgrade_messages.append(
+                f"\033[38;5;069m[notice]\033[0m A new release of chromadb is available: "
+                f"\033[38;5;196m{local_chroma_version}\033[0m -> "
+                f"\033[38;5;082m{latest_version}\033[0m"
+            )
+            upgrade_messages.append(
+                "\033[38;5;069m[notice]\033[0m To upgrade, run `pip install --upgrade chromadb`."
+            )
+    except Exception:
+        pass
+    _check_performed = True
+    for m in upgrade_messages:
+        logger.info(m)
+    return upgrade_messages