diff --git a/app/views/govuk_publishing_components/components/_subscription-links.html.erb b/app/views/govuk_publishing_components/components/_subscription-links.html.erb
index dd3d2d9483..78a28c048d 100644
--- a/app/views/govuk_publishing_components/components/_subscription-links.html.erb
+++ b/app/views/govuk_publishing_components/components/_subscription-links.html.erb
@@ -1,57 +1,40 @@
 <%
-  email_signup_link ||= false
-  email_signup_link_text ||= t("govuk_component.subscription_links.email_signup_link_text", default: "Get email alerts")
-  email_signup_link_data_attributes ||= false
-
-  feed_link ||= false
-  feed_link_text ||= t("govuk_component.subscription_links.feed_link_text", default: "Subscribe to feed")
-  feed_link_box_value ||= false
-  feed_link_data_attributes ||= {}
-
-  tracking_is_present = true if email_signup_link_data_attributes || feed_link_data_attributes.any?
-
   brand ||= false
   brand_helper = GovukPublishingComponents::Presenters::BrandHelper.new(brand)
-
-  if feed_link_box_value
-    feed_link = "#"
-    feed_box_id = SecureRandom.hex(2)
-    feed_link_data_attributes[:controls] = "feed-reader-#{feed_box_id}"
-    feed_link_data_attributes[:expanded] = "false"
-  end
+  sl_helper = GovukPublishingComponents::Presenters::SubscriptionLinksHelper.new(local_assigns)
 %>
-<% if email_signup_link || feed_link || feed_link_box_value %>
+<% if sl_helper.component_data_is_valid? %>
   <section
     class="gem-c-subscription-links <%= brand_helper.get_brand %>"
-    <%= "data-module=gem-toggle" if feed_link_box_value %>
+    <%= "data-module=gem-toggle" if sl_helper.feed_link_box_value %>
   >
     <h2 class="visuallyhidden"><%= t("govuk_component.subscription_links.subscriptions", default: "Subscriptions") %></h2>
     <ul
       class="gem-c-subscription-links__list"
-      <%= "data-module=track-click" if tracking_is_present %>
+      <%= "data-module=track-click" if sl_helper.tracking_is_present? %>
     >
-      <% if email_signup_link.present? %>
+      <% if sl_helper.email_signup_link.present? %>
         <li class="gem-c-subscription-links__list-item">
-          <%= link_to email_signup_link_text, email_signup_link,
+          <%= link_to sl_helper.email_signup_link_text, sl_helper.email_signup_link,
             class: "gem-c-subscription-links__link gem-c-subscription-links__link--email-alerts #{brand_helper.get_brand_element("color")}",
-            data: (email_signup_link_data_attributes if email_signup_link_data_attributes)
+            data: sl_helper.email_signup_link_data_attributes
           %>
         </li>
       <% end %>
 
-      <% if feed_link_box_value || feed_link.present? %>
+      <% if sl_helper.feed_link_box_value || sl_helper.feed_link %>
         <li class="gem-c-subscription-links__list-item">
-          <%= link_to feed_link_text, feed_link,
+          <%= link_to sl_helper.feed_link_text, sl_helper.feed_link,
             class: "gem-c-subscription-links__link gem-c-subscription-links__link--feed #{brand_helper.get_brand_element("color")}",
-            data: (feed_link_data_attributes if feed_link_data_attributes)
+            data: sl_helper.feed_link_data_attributes
           %>
         </li>
       <% end %>
     </ul>
 
-    <% if feed_link_box_value %>
-      <div class="gem-c-subscription-links__feed-box js-hidden" id="feed-reader-<%= feed_box_id %>">
-        <p class="gem-c-subscription-links__feed-description js-hidden"><%= feed_link_text %></p>
+    <% if sl_helper.feed_link_box_value %>
+      <div class="gem-c-subscription-links__feed-box js-hidden" id="<%= sl_helper.feed_box_id %>">
+        <p class="gem-c-subscription-links__feed-description js-hidden"><%= sl_helper.feed_link_text %></p>
         <%= render "govuk_publishing_components/components/input", {
           label: {
             text: "Copy and paste this URL into your feed reader"
diff --git a/lib/govuk_publishing_components.rb b/lib/govuk_publishing_components.rb
index ac0185bc1b..85121956a9 100644
--- a/lib/govuk_publishing_components.rb
+++ b/lib/govuk_publishing_components.rb
@@ -13,6 +13,7 @@
 require "govuk_publishing_components/presenters/rummager_taxonomy_sidebar_links"
 require "govuk_publishing_components/presenters/curated_taxonomy_sidebar_links"
 require "govuk_publishing_components/presenters/content_item"
+require "govuk_publishing_components/presenters/subscription_links_helper"
 
 require "govuk_publishing_components/app_helpers/taxon_breadcrumbs"
 
diff --git a/lib/govuk_publishing_components/presenters/subscription_links_helper.rb b/lib/govuk_publishing_components/presenters/subscription_links_helper.rb
new file mode 100644
index 0000000000..e62338c658
--- /dev/null
+++ b/lib/govuk_publishing_components/presenters/subscription_links_helper.rb
@@ -0,0 +1,57 @@
+module GovukPublishingComponents
+  module Presenters
+    class SubscriptionLinksHelper
+      def initialize(local_assigns)
+        @local_assigns = local_assigns
+        @feed_box_id = "feed-reader-#{SecureRandom.hex(2)}"
+      end
+
+      def email_signup_link
+        @local_assigns[:email_signup_link]
+      end
+
+      def email_signup_link_data_attributes
+        @local_assigns[:email_signup_link_data_attributes]
+      end
+
+      def feed_link_box_value
+        @local_assigns[:feed_link_box_value]
+      end
+
+      def feed_box_id
+        @feed_box_id
+      end
+
+      def email_signup_link_text
+        return @local_assigns[:email_signup_link_text] if @local_assigns[:email_signup_link_text]
+        I18n.t("govuk_component.subscription_links.email_signup_link_text", default: "Get email alerts")
+      end
+
+      def feed_link_text
+        return @local_assigns[:feed_link_text] if @local_assigns[:feed_link_text]
+        I18n.t("govuk_component.subscription_links.feed_link_text", default: "Subscribe to feed")
+      end
+
+      def component_data_is_valid?
+        email_signup_link.present? || feed_link.present? || feed_link_box_value.present?
+      end
+
+      def tracking_is_present?
+        @local_assigns[:email_signup_link_data_attributes].present? || @local_assigns[:feed_link_data_attributes].present?
+      end
+
+      def feed_link
+        return "#" if feed_link_box_value
+        @local_assigns[:feed_link]
+      end
+
+      def feed_link_data_attributes
+        data = @local_assigns[:feed_link_data_attributes] || {}
+        data[:controls] = feed_box_id
+        data[:expanded] = "false"
+        data
+      end
+
+    end
+  end
+end