diff --git a/allure-generator/build.gradle.kts b/allure-generator/build.gradle.kts
index eb42c7d1f..0dc89681a 100644
--- a/allure-generator/build.gradle.kts
+++ b/allure-generator/build.gradle.kts
@@ -91,6 +91,11 @@ tasks.processResources {
 
 tasks.test {
     dependsOn(testWeb)
+    jvmArgs = listOf(
+        "--add-opens",
+        "java.base/java.lang=ALL-UNNAMED",
+        "java.base/java.util=ALL-UNNAMED",
+    )
 }
 
 val allurePlugin by configurations.existing
@@ -116,6 +121,7 @@ dependencies {
     testImplementation("io.qameta.allure:allure-junit-platform")
     testImplementation("org.apache.commons:commons-lang3")
     testImplementation("org.assertj:assertj-core")
+    testImplementation("org.junit-pioneer:junit-pioneer")
     testImplementation("org.junit.jupiter:junit-jupiter")
     testImplementation("org.mockito:mockito-core")
     testImplementation("org.slf4j:slf4j-simple")
diff --git a/allure-generator/src/main/java/io/qameta/allure/core/ReportWebGenerator.java b/allure-generator/src/main/java/io/qameta/allure/core/ReportWebGenerator.java
index f88df103e..6b6776721 100644
--- a/allure-generator/src/main/java/io/qameta/allure/core/ReportWebGenerator.java
+++ b/allure-generator/src/main/java/io/qameta/allure/core/ReportWebGenerator.java
@@ -16,6 +16,7 @@
 package io.qameta.allure.core;
 
 import freemarker.template.Template;
+import io.qameta.allure.Constants;
 import io.qameta.allure.PluginConfiguration;
 import io.qameta.allure.ReportGenerationException;
 import io.qameta.allure.ReportStorage;
@@ -35,6 +36,7 @@
 import java.util.HashSet;
 import java.util.Map;
 import java.util.Objects;
+import java.util.Optional;
 import java.util.Set;
 import java.util.UUID;
 
@@ -141,7 +143,10 @@ public void generate(final Configuration configuration,
                 dataModel.put("reportDataFiles", reportDataFiles);
             }
 
-            dataModel.put("analyticsDisable", false);
+            final boolean analyticsDisable = Optional.ofNullable(System.getenv(Constants.NO_ANALYTICS))
+                    .map(Boolean::parseBoolean)
+                    .orElse(false);
+            dataModel.put("analyticsDisable", analyticsDisable);
             dataModel.put("reportUuid", UUID.randomUUID().toString());
             dataModel.put("allureVersion", "dev");
 
diff --git a/allure-generator/src/test/java/io/qameta/allure/core/ReportWebGeneratorTest.java b/allure-generator/src/test/java/io/qameta/allure/core/ReportWebGeneratorTest.java
new file mode 100644
index 000000000..f53fa7a0b
--- /dev/null
+++ b/allure-generator/src/test/java/io/qameta/allure/core/ReportWebGeneratorTest.java
@@ -0,0 +1,54 @@
+/*
+ *  Copyright 2016-2023 Qameta Software OÜ
+ *
+ *  Licensed under the Apache License, Version 2.0 (the "License");
+ *  you may not use this file except in compliance with the License.
+ *  You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ *  Unless required by applicable law or agreed to in writing, software
+ *  distributed under the License is distributed on an "AS IS" BASIS,
+ *  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ *  See the License for the specific language governing permissions and
+ *  limitations under the License.
+ */
+package io.qameta.allure.core;
+
+import io.qameta.allure.DefaultConfiguration;
+import io.qameta.allure.context.FreemarkerContext;
+import org.junit.jupiter.api.Test;
+import org.junit.jupiter.api.io.TempDir;
+import org.junitpioneer.jupiter.SetEnvironmentVariable;
+
+import java.nio.charset.StandardCharsets;
+import java.nio.file.Path;
+import java.util.Collections;
+
+import static org.assertj.core.api.Assertions.assertThat;
+
+/**
+ * @author charlie (Dmitry Baev).
+ */
+class ReportWebGeneratorTest {
+
+    @SetEnvironmentVariable(key = "ALLURE_NO_ANALYTICS", value = "true")
+    @Test
+    void shouldDisableAnalytics(@TempDir final Path tempDirectory) {
+        final DefaultConfiguration configuration = new DefaultConfiguration(Collections.singletonList(new FreemarkerContext()), Collections.emptyList());
+        final InMemoryReportStorage reportStorage = new InMemoryReportStorage();
+        new ReportWebGenerator()
+                .generate(
+                        configuration,
+                        reportStorage,
+                        tempDirectory
+                );
+
+        final Path indexHtml = tempDirectory.resolve("index.html");
+
+        assertThat(indexHtml)
+                .isRegularFile()
+                .content(StandardCharsets.UTF_8)
+                .doesNotContain("googletagmanager");
+    }
+}
diff --git a/build.gradle.kts b/build.gradle.kts
index fab2ec238..48eb71e8f 100644
--- a/build.gradle.kts
+++ b/build.gradle.kts
@@ -87,6 +87,7 @@ subprojects {
             dependency("org.assertj:assertj-core:3.24.2")
             dependency("org.eclipse.jetty:jetty-server:9.4.51.v20230217")
             dependency("org.freemarker:freemarker:2.3.32")
+            dependency("org.junit-pioneer:junit-pioneer:2.1.0")
             dependency("org.mockito:mockito-core:5.5.0")
             dependency("org.projectlombok:lombok:1.18.30")
             dependency("org.zeroturnaround:zt-zip:1.16")