diff --git a/packages/allure-codeceptjs/README.md b/packages/allure-codeceptjs/README.md
index 5d83333ae..5f2b2a3c6 100644
--- a/packages/allure-codeceptjs/README.md
+++ b/packages/allure-codeceptjs/README.md
@@ -89,6 +89,7 @@ module.exports.config = {
 +        {
 +          type: "${LinkType.ISSUE}",
 +          urlTemplate: "https://example.org/issues/%s",
++          nameTemplate: "Issue: %s",
 +        },
 +        {
 +          type: "${LinkType.TMS}",
diff --git a/packages/allure-cucumberjs/README.md b/packages/allure-cucumberjs/README.md
index 60a8cbfec..15059be8e 100644
--- a/packages/allure-cucumberjs/README.md
+++ b/packages/allure-cucumberjs/README.md
@@ -140,6 +140,7 @@ export default {
 +        pattern: [/@issue=(.*)/],
 +        type: "issue",
 +        urlTemplate: "https://example.com/issues/%s",
++        nameTemplate: "Issue: %s",
 +      },
 +      {
 +        pattern: [/@tms=(.*)/],
diff --git a/packages/allure-cypress/README.md b/packages/allure-cypress/README.md
index 12cc18ad4..d99521be5 100644
--- a/packages/allure-cypress/README.md
+++ b/packages/allure-cypress/README.md
@@ -89,7 +89,8 @@ module.exports = {
 +        links: [
 +          {
 +            type: "issue",
-+            urlTemplate: "https://example.org/issues/%s"
++            urlTemplate: "https://example.org/issues/%s",
++            nameTemplate: "Issue: %s",
 +          },
 +          {
 +            type: "tms",
diff --git a/packages/allure-jasmine/README.md b/packages/allure-jasmine/README.md
index 5cae1abe4..5a8e4babe 100644
--- a/packages/allure-jasmine/README.md
+++ b/packages/allure-jasmine/README.md
@@ -72,7 +72,8 @@ const reporter = new AllureJasmineReporter({
 +  links: [
 +    {
 +      type: "issue",
-+      urlTemplate: "https://example.org/issues/%s"
++      urlTemplate: "https://example.org/issues/%s",
++      nameTemplate: "Issue: %s",
 +    },
 +    {
 +      type: "tms",
diff --git a/packages/allure-jest/README.md b/packages/allure-jest/README.md
index 15c0af354..c82f4ea4a 100644
--- a/packages/allure-jest/README.md
+++ b/packages/allure-jest/README.md
@@ -96,7 +96,8 @@ const config = {
 +    links: [
 +      {
 +        type: "issue",
-+        urlTemplate: "https://example.org/issues/%s"
++        urlTemplate: "https://example.org/issues/%s",
++        nameTemplate: "Issue: %s",
 +      },
 +      {
 +        type: "tms",
diff --git a/packages/allure-js-commons/src/sdk/Config.ts b/packages/allure-js-commons/src/sdk/Config.ts
index d90994130..4baa0325e 100644
--- a/packages/allure-js-commons/src/sdk/Config.ts
+++ b/packages/allure-js-commons/src/sdk/Config.ts
@@ -6,6 +6,7 @@ import { AllureContextProvider } from "./context/index.js";
 export interface LinkConfig {
   type: string;
   urlTemplate: string;
+  nameTemplate?: string;
 }
 
 export interface Config {
diff --git a/packages/allure-js-commons/src/sdk/ReporterRuntime.ts b/packages/allure-js-commons/src/sdk/ReporterRuntime.ts
index 5761d9d3c..6dd3a2055 100644
--- a/packages/allure-js-commons/src/sdk/ReporterRuntime.ts
+++ b/packages/allure-js-commons/src/sdk/ReporterRuntime.ts
@@ -1036,8 +1036,19 @@ export class ReporterRuntime {
 
       const url = matcher.urlTemplate.replace("%s", link.url);
 
+      // we shouldn't need to reassign already assigned name
+      if (link.name || !matcher.nameTemplate) {
+        return {
+          ...link,
+          url,
+        };
+      }
+
+      const name = matcher.nameTemplate.replace("%s", link.url);
+
       return {
         ...link,
+        name,
         url,
       };
     });
diff --git a/packages/allure-js-commons/test/sdk/node/ReporterRuntime.spec.ts b/packages/allure-js-commons/test/sdk/node/ReporterRuntime.spec.ts
index 331fe6657..1e76fa51e 100644
--- a/packages/allure-js-commons/test/sdk/node/ReporterRuntime.spec.ts
+++ b/packages/allure-js-commons/test/sdk/node/ReporterRuntime.spec.ts
@@ -1,7 +1,26 @@
 import { describe, expect, it } from "vitest";
+import { Link } from "../../../src/model.js";
 import { AllureNodeReporterRuntime } from "../../../src/sdk/node/index.js";
 import { mockWriter } from "../../utils/writer.js";
 
+const fixtures = {
+  links: [
+    {
+      url: "1",
+      name: "issue-1",
+      type: "issue",
+    },
+    {
+      url: "2",
+      type: "tms",
+    },
+    {
+      url: "3",
+      type: "custom",
+    },
+  ] as Link[],
+};
+
 describe("AllureNodeReporterRuntime", () => {
   describe("writeAttachmentFromPath", () => {
     it("should use extension from fileExtension option if specified", () => {
@@ -67,4 +86,76 @@ describe("AllureNodeReporterRuntime", () => {
       expect(writeAttachmentFromPathCall[1]).to.be.eq("attachment content");
     });
   });
+
+  describe("applyRuntimeMessages", () => {
+    it("keeps links as they are when links configuration is not provided", () => {
+      const writer = mockWriter();
+      const runtime = new AllureNodeReporterRuntime({ writer });
+
+      runtime.startTest({});
+      runtime.applyRuntimeMessages([
+        {
+          type: "metadata",
+          data: {
+            links: fixtures.links,
+          },
+        },
+      ]);
+      runtime.writeTest();
+
+      expect(writer.writeResult).toHaveBeenCalledWith(
+        expect.objectContaining({
+          links: fixtures.links,
+        }),
+      );
+    });
+
+    it("transforms links according the runtime configuration", () => {
+      const writer = mockWriter();
+      const runtime = new AllureNodeReporterRuntime({
+        writer,
+        links: [
+          {
+            type: "issue",
+            urlTemplate: "https://allurereport.org/issues/%s",
+            nameTemplate: "Issue %s",
+          },
+          {
+            type: "tms",
+            urlTemplate: "https://allurereport.org/tasks/%s",
+            nameTemplate: "Task %s",
+          },
+        ],
+      });
+
+      runtime.startTest({});
+      runtime.applyRuntimeMessages([
+        {
+          type: "metadata",
+          data: {
+            links: fixtures.links,
+          },
+        },
+      ]);
+      runtime.writeTest();
+
+      expect(writer.writeResult).toHaveBeenCalledWith(
+        expect.objectContaining({
+          links: [
+            {
+              type: "issue",
+              url: "https://allurereport.org/issues/1",
+              name: "issue-1",
+            },
+            {
+              type: "tms",
+              url: "https://allurereport.org/tasks/2",
+              name: "Task 2",
+            },
+            fixtures.links[2],
+          ],
+        }),
+      );
+    });
+  });
 });
diff --git a/packages/allure-playwright/README.md b/packages/allure-playwright/README.md
index 3149e18b5..145fc8c8f 100644
--- a/packages/allure-playwright/README.md
+++ b/packages/allure-playwright/README.md
@@ -204,7 +204,8 @@ module.exports = {
 +        links: [
 +          {
 +            type: "issue",
-+            urlTemplate: "https://example.org/issues/%s"
++            urlTemplate: "https://example.org/issues/%s",
++            nameTemplate: "Issue: %s",
 +          },
 +          {
 +            type: "tms",
diff --git a/packages/allure-vitest/README.md b/packages/allure-vitest/README.md
index 5d00ac09b..9f0c744f0 100644
--- a/packages/allure-vitest/README.md
+++ b/packages/allure-vitest/README.md
@@ -100,7 +100,8 @@ export default defineConfig({
 +       links: [
 +         {
 +           type: "issue",
-+           urlTemplate: "https://example.org/issues/%s"
++           urlTemplate: "https://example.org/issues/%s",
++           nameTemplate: "Issue: %s",
 +         },
 +         {
 +           type: "tms",