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Kickstarter
##Relevant Materials http://www.smashingmagazine.com/2013/06/28/how-to-launch-anything/ - There are some amazing nuggets of advice here.
I found this in the write-up of a successful kickstarter campaign:
It was an elevator pitch with a press release below it. No attachments. It's all in the text of the email. Went back to look at it. Here's how it was mapped out A sentence about the product and how it's available for pre-order Mentioned that we know they are interested in these types of startups ( x - whether it be kickstarter, gadgets, adtech etc.) and thought you'd be interested. Sentence that tells them they can find the press release "here." Tells them they can hop on the phone with CEO if they have additional questions. Wrap up Then press release which is only a few short paragraphs long (2 sentence paragraphs.) This included a sentence about how big the problem was - (you find this data from your research. The most compelling shows how big the market is. Share this.) We then included a few sentences from the CEO. Finished off with like 5 bullet points about the best features of the product. Concise and written well. That's basically it.> I am hard-pressed to imagine a better general template for such 'cold' communications. Our advantage, that such communications come with beta access, will be easy to fold into this template.>
Below is a raw list of candidates. In some cases I have pulled multiple candidates from a single publication. This is not to suggest that we should target all of them; the list is merely the people I think most likely to respond from each source.
John Resig - jQuery founder . . . High profile blog
John Gruber -daring fireball- [email protected] -@gruber
Nathan Olivarez Giles -the verge- [email protected] -twitter.com/nateog
the verge tips -the verge- http://www.theverge.com/tip-us
"Russell Brandom -the verge- [email protected] - @russellbrandom -uses pastebins often
Carl Franzen -the verge- [email protected] -@carlfranzen
Ellis Hamburger -the verge- [email protected] -@hamburger -covers webapps
Adrianne Jeffries -the verge- [email protected] -@adrjeffries
Stacey Higginbotham -giga om- @gigastacey -Stacey covers broadband, data center infrastructure, policy and regulation, and entrepreneurs/startups
Jessica Lessin -WSJ- @Jessicalessin
Eliza Kern -giga om- [email protected] -@elizakern- Eliza, who joined the GigaOM team in May 2012, covers social technology from our San Francisco office, from startups to Twitter and Facebook.
John siracusa -all over- [email protected] [email protected] -@siracusa
Daniel Jalkut -podcaster- @danielpunkass
Lee aylward- arstechnica- [email protected] @leed0 -lead developer. he codes
Megan Geuss -arstechnica- [email protected] -staff editor
EDGAR ALVAREZ -engadget- [email protected] @abcdedgar
the next web- [email protected]
rip empson -techcrunch- @ripemp- covers start ups. People send him pitches all the time.
Anthony Ha -techcrunch- [email protected] @anthonyha- also covers start ups.
Walter Glenn -lifehacker- [email protected] @wjglenn - Lifehacker seems to be willing to cover any and everything.
Codrops - http://tympanus.net/codrops/contact/ - High traffic web dev blog and resource hub. Perhaps we could send them a link that gives their readers a 24 hour window for free beta account creation. This is a strategy we could employ on several of these 'resource-hub' type sites.
Emily Price- Mashable- @Emily- writes about start ups and web apps.
Speckboy editors- speckboy- [email protected] - another resource hub for web developers.
Andy Killen- CTO of speckboy- @Andykillen -also writes for the site.
Jake Rocheleau -speckboy- @jakerocheleau- Has been known to write about team collaboration tools.
Gisele Muller- Web Design Ledger- @GisMullr - writes web developer 'listicles'.
Sacha Grief -smashingmagazine/independent- @SachaGreif http://alexsexton.com - Big contributor to Jquery.
Jean-Baptiste Jung -Cats who code- @catswhocode
I don't really see Facebook as being worth our time and effort. I intuit that the preponderance of people who would contribute to us on Kickstarter are more active on Twitter than they are on Facebook. We can maintain a presence here, but I do not advise wasting man-hours on producing unique content for this space. By linking Twitter to Facebook we can cut down on our work while reserving the username of our choosing for any future serious engagement on this platform. In the case that I am wrong and serious interest materializes there, we will already have a page and a base of content pulled from twitter to start us off, saving us from the fate of having a skeletal page-wraith.
Someone has already taken the username 'Codr'. Available usernames:
getcodr
trycodr
usecodr
I am partial to 'usecodr' as it sneaks in a presumption of utility right off the bat.
Off to find something to eat. I will finish this section soon.