AIP 95: Q2 AirSwap Marketing Initiatives to promote AirSwap OTC

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Summary

This proposal outlines initiatives to advance the marketing campaign for AirSwap OTC, aiming to accelerate adoption, increase brand awareness, and target new customer segments. These initiatives will engage key stakeholders, influencers, and traders within the blockchain community to gather insights, establish partnerships, and enhance brand advocacy. The total budget request for these initiatives is 350K AST.

Specification

The campaign for AirSwap OTC is strategically designed to achieve measurable results aligned with broader objectives. Each initiative contributes directly to these goals.

A. Conference Attendance. Allocate a budget of 120K AST for team members to attend major blockchain conferences, such as Token2049, EDCON, ETHCC, and Devcon. Engage in panel discussions, workshops, and networking events to gather insights, establish partnerships, and increase brand visibility through branded merchandise.

Measurement: Number of new partnerships established.

B. Influencer Collaborations. Allocate a budget of 60K AST to identify influencers aligned with AirSwap's values and significant reach. Collaborate on content creation to promote AirSwap OTC benefits and leverage their credibility to drive awareness and engagement among target audiences.

Measurement: Increase in social media engagement metrics (likes, shares, comments).

C. Trader Interviews. Allocate a budget of 20K AST for in-depth interviews with top traders across exchanges. Gather insights to optimize AirSwap OTC features and user experience, tailoring marketing messaging based on trader feedback to better address customer needs and preferences.

Measurement: Percentage increase in user satisfaction scores across known platforms.

D. Media Coverage. Allocate a budget of 100K AST for media coverage with known channels in the space to enhance brand visibility and reach a wider audience. Ensure consistent messaging to reinforce brand identity and attract potential users to AirSwap OTC.

Measurement: Number of media mentions and impressions generated.

E. Merchandise for AirSwap Members and Early Adopters. Allocate a budget of 20K AST to design and produce exclusive merchandise for community members. Use merchandise as rewards to foster brand loyalty and advocacy, while also leveraging it for promotional purposes during events and campaigns.

Measurement: Percentage increase in community engagement metrics (participation in members' forums, chats, events, etc.).

F. Miscellaneous Expenses. Allocate a budget of 30K AST to cover essential costs for effective execution and coordination of the campaign.

Measurement: Percentage of budget spent within allocated categories.

Rationale

This campaign is integral to promoting AirSwap OTC effectively by achieving measurable outcomes. By engaging with key traders, leveraging influencers' reach, and recognizing our community members and early adopters, we aim to accelerate adoption, increase brand awareness, and target new customer segments. These initiatives lay a solid foundation for the successful marketing launch of AirSwap OTC.

Copyright

All proposals are public domain via CC0.