AIP 83: 2023 Events Attendance

[0xtra]

Summary

AIP 83 requests 200K AST to send community reps to Blockchain events in 2023.

Xtra is the point of contact to coordinate and select community reps. Community reps will…

• Define a strategy for attendance
• Coordinate and publish community updates
• Present findings and accomplishments

Specification

Events are selected to promote AirSwap with the aim to:

• Feature AirSwap products and technologies
• Showcase our new AirSwap NFT marketplace app
• Encourage developers and projects to build on AirSwap
• Attract new contributors to the DAO
• Build strong relationships with leading DeFi projects and individuals

Attendance Strategy to Follow

• Attendee Outreach: Reach out to the attendees of the event using Discord, Telegram groups, or other discussion platforms. Introduce yourself and AirSwap.
• Preparation: Create an attendance strategy and prepare your Event Attendance Logbook. Coordinate with the Marketing team to propose and create a content strategy such as live streaming, taking photos, or taking video during the event.
• Engagement: Once at the event, actively engage with attendees, network with other blockchain industry professionals, and promote AirSwap and its goals through conversation and handouts.
• Follow-up: During and after the event, coordinate with the Integrations team to follow up with your list of contacts. Create group chats and offer resources and information to those interested in learning more about AirSwap. Coordinate with the Marketing team to publish content.
• Evaluation: Evaluate the success of the event by tracking the number of attendees who showed an interest in AirSwap and the impact the event had on the community using the determined metrics.

Target Audience

• Potential Members
• Market Makers
• Wallets
• DEX Aggregators
• NFT Communities
• Potential Contributors
• Leading DeFi projects
• DAOs
• DeFi Enthusiasts/Newbies

Target KPIs

• Brand awareness
• Lead generation
• User growth and engagement
• Networking

Metrics

• Number of new contacts made
• Number of one-on-one/group meetings scheduled
• Follow-up actions after scheduled meetings
• Number of leads generated
• % of growth in volume from integrations and partnerships that result from these events
• Number of social media mentions
• % of user engagement with event-related content
• Number of new members in our community
• Number of new contributors to the DAO
• % of growth in staked AST volume

Community Reps

AirSwap will offer opportunities for its community members to attend events by covering admission and up to 6K AST in travel expenses. In total, requesting 200K AST to pay community reps as follows:

• Each potential community rep will apply via Discord.
• Xtra will be the point of contact to review and accept individual submissions.
• Reps will present their findings and experience to the DAO after each event
• Reps will coordinate with Marketing Team to publish content during the event

Terms and conditions

• Community reps are encouraged to choose from the selected events, but they can also create an attendance proposal for other blockchain events.
• The AIP proposes to send 2 community reps to each event, but the attendance can be null or more depending on the available budget.
• Attendance proposals should be sent at least 2 weeks in advance of each event.

Rationale

AirSwap should encourage and support community members and contributors to attend blockchain events where robust Web3 communities exist to showcase our technologies.

By sending community reps to blockchain events, AirSwap has the chance to enhance its brand recognition, present its protocols and technologies, and connect with its target audience. This creates an opportunity for our community members to go out and highlight the benefits of AirSwap to potential partners, users, and contributors, foster relationships, and network with leading industry figures.

Copyright

All proposals are public domain via CC0