diff --git a/CHANGES/5094.feature b/CHANGES/5094.feature
new file mode 100644
index 00000000000..2d140f175e9
--- /dev/null
+++ b/CHANGES/5094.feature
@@ -0,0 +1 @@
+Add keepalive_timeout parameter to web.run_app.
diff --git a/CONTRIBUTORS.txt b/CONTRIBUTORS.txt
index 50aefb5826d..7cabbbf12b7 100644
--- a/CONTRIBUTORS.txt
+++ b/CONTRIBUTORS.txt
@@ -141,6 +141,7 @@ Jaesung Lee
 Jake Davis
 Jakob Ackermann
 Jakub Wilk
+Jan Buchar
 Jashandeep Sohi
 Jens Steinhauser
 Jeonghun Lee
diff --git a/aiohttp/web.py b/aiohttp/web.py
index 66874471e13..75eab48cfe1 100644
--- a/aiohttp/web.py
+++ b/aiohttp/web.py
@@ -292,6 +292,7 @@ async def _run_app(
     path: Optional[str] = None,
     sock: Optional[socket.socket] = None,
     shutdown_timeout: float = 60.0,
+    keepalive_timeout: float = 75.0,
     ssl_context: Optional[SSLContext] = None,
     print: Optional[Callable[..., None]] = print,
     backlog: int = 128,
@@ -314,6 +315,7 @@ async def _run_app(
         access_log_class=access_log_class,
         access_log_format=access_log_format,
         access_log=access_log,
+        keepalive_timeout=keepalive_timeout,
     )
 
     await runner.setup()
@@ -466,6 +468,7 @@ def run_app(
     path: Optional[str] = None,
     sock: Optional[socket.socket] = None,
     shutdown_timeout: float = 60.0,
+    keepalive_timeout: float = 75.0,
     ssl_context: Optional[SSLContext] = None,
     print: Optional[Callable[..., None]] = print,
     backlog: int = 128,
@@ -496,6 +499,7 @@ def run_app(
                 path=path,
                 sock=sock,
                 shutdown_timeout=shutdown_timeout,
+                keepalive_timeout=keepalive_timeout,
                 ssl_context=ssl_context,
                 print=print,
                 backlog=backlog,
diff --git a/docs/web_reference.rst b/docs/web_reference.rst
index 297a3a10d4e..4769a89749e 100644
--- a/docs/web_reference.rst
+++ b/docs/web_reference.rst
@@ -2737,7 +2737,8 @@ Utilities
 
 .. function:: run_app(app, *, debug=False, host=None, port=None, \
                       path=None, sock=None, shutdown_timeout=60.0, \
-                      ssl_context=None, print=print, backlog=128, \
+                      keepalive_timeout=75.0, ssl_context=None, \
+                      print=print, backlog=128, \
                       access_log_class=aiohttp.helpers.AccessLogger, \
                       access_log_format=aiohttp.helpers.AccessLogger.LOG_FORMAT, \
                       access_log=aiohttp.log.access_logger, \
@@ -2793,6 +2794,12 @@ Utilities
                                 timeout but closes a server in a few
                                 milliseconds.
 
+   :param float keepalive_timeout: a delay before a TCP connection is
+                                   closed after a HTTP request. The delay
+                                   allows for reuse of a TCP connection.
+
+      .. versionadded:: 3.8
+
    :param ssl_context: :class:`ssl.SSLContext` for HTTPS server,
                        ``None`` for HTTP connection.
 
diff --git a/tests/test_run_app.py b/tests/test_run_app.py
index 877cd8f425c..3c60807f2cc 100644
--- a/tests/test_run_app.py
+++ b/tests/test_run_app.py
@@ -16,6 +16,7 @@
 from aiohttp import web
 from aiohttp.helpers import PY_37
 from aiohttp.test_utils import make_mocked_coro
+from aiohttp.web_runner import BaseRunner
 
 # Test for features of OS' socket support
 _has_unix_domain_socks = hasattr(socket, "AF_UNIX")
@@ -824,6 +825,19 @@ async def on_startup(app):
     exc_handler.assert_called_with(patched_loop, msg)
 
 
+def test_run_app_keepalive_timeout(patched_loop, mocker, monkeypatch):
+    new_timeout = 1234
+    base_runner_init_orig = BaseRunner.__init__
+
+    def base_runner_init_spy(self, *args, **kwargs):
+        assert kwargs["keepalive_timeout"] == new_timeout
+        base_runner_init_orig(self, *args, **kwargs)
+
+    app = web.Application()
+    monkeypatch.setattr(BaseRunner, "__init__", base_runner_init_spy)
+    web.run_app(app, keepalive_timeout=new_timeout, print=stopper(patched_loop))
+
+
 @pytest.mark.skipif(not PY_37, reason="contextvars support is required")
 def test_run_app_context_vars(patched_loop):
     from contextvars import ContextVar