diff --git a/aiohttp/web.py b/aiohttp/web.py
index 27149cb2052..3c4cf5fc859 100644
--- a/aiohttp/web.py
+++ b/aiohttp/web.py
@@ -349,7 +349,7 @@ def main(argv):
         type=int,
         default="8080"
     )
-    args, extra_args = arg_parser.parse_known_args(argv)
+    args, extra_argv = arg_parser.parse_known_args(argv)
 
     # Import logic
     mod_str, _, func_str = args.entry_func.partition(":")
@@ -368,9 +368,9 @@ def main(argv):
     except AttributeError:
         arg_parser.error("module %r has no attribute %r" % (mod_str, func_str))
 
-    app = func(extra_args)
+    app = func(extra_argv)
     run_app(app, host=args.hostname, port=args.port)
     arg_parser.exit(message="Stopped\n")
 
 if __name__ == "__main__":
-    main(sys.argv)
+    main(sys.argv[1:])
diff --git a/docs/web.rst b/docs/web.rst
index cbf877f7c6c..1286af81d66 100644
--- a/docs/web.rst
+++ b/docs/web.rst
@@ -52,13 +52,13 @@ Command Line Interface (CLI)
 :mod:`aiohttp.web` implements a basic CLI for quickly serving an
 :class:`Application` in *development* over TCP/IP::
 
-    $ python -m aiohttp.web -H localhost -P 8080 package.module.init_func
+    $ python -m aiohttp.web -H localhost -P 8080 package.module:init_func
 
 ``package.module.init_func`` should be an importable :term:`callable` that
 accepts a list of any non-parsed command-line arguments and returns an
 :class:`Application` instance after setting it up::
 
-    def init_function(args):
+    def init_function(argv):
         app = web.Application()
         app.router.add_route("GET", "/", index_handler)
         return app
diff --git a/examples/web_app.py b/examples/cli_app.py
similarity index 84%
rename from examples/web_app.py
rename to examples/cli_app.py
index 8eeebaf5cd5..a853e9c6840 100644
--- a/examples/web_app.py
+++ b/examples/cli_app.py
@@ -3,13 +3,13 @@
 
 Serve this app using::
 
-    $ python -m aiohttp.web -H localhost -P 8080 --repeat 10 web_app.init \
+    $ python -m aiohttp.web -H localhost -P 8080 --repeat 10 cli_app:init \
     > "Hello World"
 
 Here ``--repeat`` & ``"Hello World"`` are application specific command-line
 arguments. `aiohttp.web` only parses & consumes the command-line arguments it
 needs (i.e. ``-H``, ``-P`` & ``entry-func``) and passes on any additional
-arguments to the `web_app.init` function for processing.
+arguments to the `cli_app:init` function for processing.
 """
 
 from aiohttp.web import Application, Response
@@ -22,7 +22,7 @@ def display_message(req):
     return Response(text=text)
 
 
-def init(args):
+def init(argv):
     arg_parser = ArgumentParser(
         prog="aiohttp.web ...", description="Application CLI", add_help=False
     )
@@ -45,10 +45,10 @@ def init(args):
         help="show this message and exit", action="help"
     )
 
-    parsed_args = arg_parser.parse_args(args)
+    args = arg_parser.parse_args(argv)
 
     app = Application()
-    app["args"] = parsed_args
+    app["args"] = args
     app.router.add_route('GET', '/', display_message)
 
     return app