diff --git a/web/src/context/l10n.jsx b/web/src/context/l10n.jsx
index a04bb57018..436c04cd77 100644
--- a/web/src/context/l10n.jsx
+++ b/web/src/context/l10n.jsx
@@ -165,17 +165,21 @@ function findSupportedLanguage(languages) {
 /**
  * Reloads the page
  *
- * It uses the window.location.replace instead of the reload function dropping
- * the "lang" argument from the URL.
+ * It uses the window.location.replace instead of the reload function
+ * synchronizing the "lang" argument from the URL if present.
+ *
+ * @param {string} newLanguage
  */
-function reload() {
+function reload(newLanguage) {
   const query = new URLSearchParams(window.location.search);
-  query.delete("lang");
-  let url = window.location.pathname;
-  if (query.size > 0) {
-    url = `${url}?${query.toString()}`;
+  if (query.has("lang") && query.get("lang") !== newLanguage) {
+    query.set("lang", newLanguage);
+    // Calling search() with a different value makes the browser to navigate
+    // to the new URL.
+    window.location.search = query.toString();
+  } else {
+    window.location.reload();
   }
-  window.location.replace(url);
 }
 
 /**
@@ -198,10 +202,14 @@ function reload() {
 function L10nProvider({ children }) {
   const client = useInstallerClient();
   const [language, setLanguage] = useState(undefined);
+  const [backendPending, setBackendPending] = useState(false);
   const { cancellablePromise } = useCancellablePromise();
 
   const storeBackendLanguage = useCallback(async languageString => {
-    if (!client) return false;
+    if (!client) {
+      setBackendPending(true);
+      return false;
+    }
 
     const currentLang = await cancellablePromise(client.language.getUILanguage());
     const normalizedLang = languageFromBackend(currentLang);
@@ -233,7 +241,7 @@ function L10nProvider({ children }) {
     let mustReload = storeUILanguage(newLanguage);
     mustReload = await storeBackendLanguage(newLanguage) || mustReload;
     if (mustReload) {
-      reload();
+      reload(newLanguage);
     } else {
       setLanguage(newLanguage);
     }
@@ -243,6 +251,13 @@ function L10nProvider({ children }) {
     if (!language) changeLanguage();
   }, [changeLanguage, language]);
 
+  useEffect(() => {
+    if (!client || !backendPending) return;
+
+    storeBackendLanguage(language);
+    setBackendPending(false);
+  }, [client, language, backendPending, storeBackendLanguage]);
+
   return (
     <L10nContext.Provider value={{ language, changeLanguage }}>{children}</L10nContext.Provider>
   );
diff --git a/web/src/context/l10n.test.jsx b/web/src/context/l10n.test.jsx
index 47f29ad84c..47e975fbbe 100644
--- a/web/src/context/l10n.test.jsx
+++ b/web/src/context/l10n.test.jsx
@@ -76,10 +76,10 @@ describe("L10nProvider", () => {
   const origLocation = window.location;
   const origNavigator = window.navigator;
 
-  // mock window.location.replace
+  // mock window.location.reload and search
   beforeAll(() => {
     delete window.location;
-    window.location = { replace: jest.fn(), pathname: "/" };
+    window.location = { reload: jest.fn(), search: "" };
 
     delete window.navigator;
     window.navigator = { languages: ["es-es", "cs-cz"] };
@@ -110,14 +110,15 @@ describe("L10nProvider", () => {
       it("displays the children content and does not reload", async () => {
         render(
           <InstallerClientProvider client={client}>
-            <L10nProvider>Testing content</L10nProvider>
+            <L10nProvider><TranslatedContent /></L10nProvider>
           </InstallerClientProvider>
         );
 
         // children are displayed
-        await screen.findByText("Testing content");
+        await screen.findByText("hello");
 
-        expect(window.location.replace).not.toHaveBeenCalled();
+        expect(window.location.search).toEqual("");
+        expect(window.location.reload).not.toHaveBeenCalled();
       });
     });
 
@@ -135,7 +136,7 @@ describe("L10nProvider", () => {
           </InstallerClientProvider>
         );
 
-        await waitFor(() => expect(window.location.replace).toHaveBeenCalledWith("/"));
+        await waitFor(() => expect(window.location.reload).toHaveBeenCalled());
 
         // reload the component
         render(
@@ -163,7 +164,7 @@ describe("L10nProvider", () => {
             <L10nProvider><TranslatedContent /></L10nProvider>
           </InstallerClientProvider>
         );
-        await waitFor(() => expect(window.location.replace).toHaveBeenCalledWith("/"));
+        await waitFor(() => expect(window.location.reload).toHaveBeenCalled());
 
         render(
           <InstallerClientProvider client={client}>
@@ -184,7 +185,7 @@ describe("L10nProvider", () => {
               <L10nProvider><TranslatedContent /></L10nProvider>
             </InstallerClientProvider>
           );
-          await waitFor(() => expect(window.location.replace).toHaveBeenCalledWith("/"));
+          await waitFor(() => expect(window.location.reload).toHaveBeenCalled());
 
           render(
             <InstallerClientProvider client={client}>
@@ -220,7 +221,8 @@ describe("L10nProvider", () => {
         expect(setUILanguageFn).not.toHaveBeenCalled();
 
         expect(document.cookie).toEqual("CockpitLang=cs-cz");
-        expect(window.location.replace).not.toHaveBeenCalled();
+        expect(window.location.reload).not.toHaveBeenCalled();
+        expect(window.location.search).toEqual("?lang=cs-CZ");
       });
     });
 
@@ -238,7 +240,7 @@ describe("L10nProvider", () => {
             <L10nProvider><TranslatedContent /></L10nProvider>
           </InstallerClientProvider>
         );
-        await waitFor(() => expect(window.location.replace).toHaveBeenCalledWith("/"));
+        await waitFor(() => expect(window.location.search).toEqual("lang=cs-cz"));
 
         // reload the component
         render(
@@ -265,7 +267,7 @@ describe("L10nProvider", () => {
             <L10nProvider><TranslatedContent /></L10nProvider>
           </InstallerClientProvider>
         );
-        await waitFor(() => expect(window.location.replace).toHaveBeenCalledWith("/"));
+        await waitFor(() => expect(window.location.search).toEqual("lang=cs-cz"));
 
         // reload the component
         render(