diff --git a/src/scripts/release.js b/src/scripts/release.js
index 580816f..ffc283f 100644
--- a/src/scripts/release.js
+++ b/src/scripts/release.js
@@ -1,8 +1,8 @@
 const debug = require('debug')('frans:release');
-const { isNil, prop } = require('ramda');
+const { isNil, prop, has } = require('ramda');
 const { toCamelCase } = require('strman');
 const hijackCosmiconfig = require('../utils/hijack-cosmiconfig');
-const { hasPkgProp } = require('../utils');
+const { hasPkgProp, parseEnv } = require('../utils');
 
 const convertArgs = args => {
   const getProp = p => prop(p, args);
@@ -29,14 +29,26 @@ function release(configPath) {
   return async args => {
     debug('Setup script release');
 
+    const hasArg = p => has(p, args);
+
     const useBuiltinConfig = configPath != null && !hasPkgProp('release');
     debug(`Use builtin config: ${useBuiltinConfig}`);
 
+    const runRelease =
+      !hasArg('dry-run') &&
+      parseEnv('TRAVIS', false) &&
+      process.env.TRAVIS_BRANCH === 'master' &&
+      !parseEnv('TRAVIS_PULL_REQUEST', false);
+    debug(`Run release: ${runRelease}`);
+
     if (useBuiltinConfig) {
       await hijackCosmiconfig('semantic-release', configPath, 'release');
     }
 
-    const convertedArgs = convertArgs(args);
+    const convertedArgs = convertArgs({ ...args, dryRun: !runRelease });
+
+    debug('Call semantic release');
+    debug('With args: %o', convertedArgs);
     return require('semantic-release')(convertedArgs);
   };
 }