diff --git a/docs/oe-yocto-feedback.md b/docs/oe-yocto-feedback.md
new file mode 100644
index 000000000..72236ab0d
--- /dev/null
+++ b/docs/oe-yocto-feedback.md
@@ -0,0 +1,12 @@
+It is no secret that OpenEmbedded/Yocto has a steep learning curve. Many people
+who try to use it get discouraged and write it off as porely done and impossible
+to understand. This is one of the problems the motivated us to create Yoe.
+
+Below is some of the feedback we've collected and links to various discussions.
+
+- If a build breaks, it is not always obvious what went wrong. If there weren't
+  Google, I'd be dead in the water!
+- If I modify some code in a package, how do I know that a bitbake will properly
+  pull in my changes and rebuild what I want it to? I'd expect that a simple
+  bitbake would do what I'd think it should do, but in some cases, it does not.
+- https://news.ycombinator.com/item?id=21677639