diff --git a/api/catalog/api/utils/validate_images.py b/api/catalog/api/utils/validate_images.py
index 6ad23f6f7..763be48fc 100644
--- a/api/catalog/api/utils/validate_images.py
+++ b/api/catalog/api/utils/validate_images.py
@@ -3,6 +3,7 @@
 
 import django_redis
 import grequests
+from decouple import config
 
 from catalog.api.utils.dead_link_mask import get_query_mask, save_query_mask
 
@@ -18,6 +19,10 @@ def _get_cached_statuses(redis, image_urls):
     return [int(b.decode("utf-8")) if b is not None else None for b in cached_statuses]
 
 
+def _get_expiry(status, default):
+    return config(f"LINK_VALIDATION_CACHE_EXPIRY__{status}", default=default, cast=int)
+
+
 def validate_images(query_hash, start_slice, results, image_urls):
     """
     Make sure images exist before we display them. Treat redirects as broken
@@ -69,14 +74,17 @@ def validate_images(query_hash, start_slice, results, image_urls):
         # Cache successful links for a day, and broken links for 120 days.
         if status == 200:
             logger.debug("healthy link " f"key={key} ")
-            pipe.expire(key, twenty_four_hours_seconds)
+            expiry = _get_expiry(200, twenty_four_hours_seconds * 30)
         elif status == -1:
             logger.debug("no response from provider " f"key={key}")
             # Content provider failed to respond; try again in a short interval
-            pipe.expire(key, thirty_minutes)
+            expiry = _get_expiry("_1", thirty_minutes)
         else:
             logger.debug("broken link " f"key={key} ")
-            pipe.expire(key, twenty_four_hours_seconds * 120)
+            expiry = _get_expiry("DEFAULT", twenty_four_hours_seconds * 120)
+
+        pipe.expire(key, expiry)
+
     pipe.execute()
 
     # Merge newly verified results with cached statuses