diff --git a/packages/block-library/src/image/block.json b/packages/block-library/src/image/block.json
index ba19aaa9d954d7..5b02df236a221d 100644
--- a/packages/block-library/src/image/block.json
+++ b/packages/block-library/src/image/block.json
@@ -16,31 +16,36 @@
 			"type": "string",
 			"source": "attribute",
 			"selector": "img",
-			"attribute": "src"
+			"attribute": "src",
+			"__experimentalRole": "content"
 		},
 		"alt": {
 			"type": "string",
 			"source": "attribute",
 			"selector": "img",
 			"attribute": "alt",
-			"default": ""
+			"default": "",
+			"__experimentalRole": "content"
 		},
 		"caption": {
 			"type": "string",
 			"source": "html",
-			"selector": "figcaption"
+			"selector": "figcaption",
+			"__experimentalRole": "content"
 		},
 		"title": {
 			"type": "string",
 			"source": "attribute",
 			"selector": "img",
-			"attribute": "title"
+			"attribute": "title",
+			"__experimentalRole": "content"
 		},
 		"href": {
 			"type": "string",
 			"source": "attribute",
 			"selector": "figure > a",
-			"attribute": "href"
+			"attribute": "href",
+			"__experimentalRole": "content"
 		},
 		"rel": {
 			"type": "string",
@@ -55,7 +60,8 @@
 			"attribute": "class"
 		},
 		"id": {
-			"type": "number"
+			"type": "number",
+			"__experimentalRole": "content"
 		},
 		"width": {
 			"type": "number"