diff --git a/packages/block-library/src/social-links/index.js b/packages/block-library/src/social-links/index.js
index 2bd8b467ca0044..732db74c354b8e 100644
--- a/packages/block-library/src/social-links/index.js
+++ b/packages/block-library/src/social-links/index.js
@@ -1,7 +1,7 @@
 /**
  * WordPress dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x } from '@wordpress/i18n';
 
 /**
  * Internal dependencies
@@ -15,10 +15,11 @@ const { name } = metadata;
 export { metadata, name };
 
 export const settings = {
-	title: __( 'Social links' ),
+	title: __( 'Social Icons' ),
 	description: __(
-		'Create a block of links to your social media or external sites'
+		'Create a block of links to your social media or external sites.'
 	),
+	keywords: [ _x( 'links', 'block keywords' ) ],
 	supports: {
 		align: [ 'left', 'center', 'right' ],
 	},
diff --git a/packages/e2e-tests/fixtures/block-transforms.js b/packages/e2e-tests/fixtures/block-transforms.js
index 30a22bfc3e7c98..524e6e094f674c 100644
--- a/packages/e2e-tests/fixtures/block-transforms.js
+++ b/packages/e2e-tests/fixtures/block-transforms.js
@@ -489,7 +489,7 @@ export const EXPECTED_TRANSFORMS = {
 		originalBlock: 'YouTube',
 	},
 	'core__social-links': {
-		originalBlock: 'Social links',
+		originalBlock: 'Social Icons',
 		availableTransforms: [ 'Group' ],
 	},
 	core__spacer: {